Peter Salerno

Experience

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  Stockton University

  Jun 2011 - Aug 2011

  Research Assistant

  Contributed to the following published works: "Casino Gaming in Atlantic City: A Thirty Year Retrospective 1978-2008" and "Just One More Hand: Life in the Casino Economy." - Researched and analyzed statistics on economic trends in local casino economy. - Used quantitative measures to document changes in the industry.

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  Henderson Sport Group

  Aug 2013 - Mar 2016

  Director of Social Media

  Devised & implemented social campaigns & advertising for five major leisure-sport brands on social media platforms, online, and in print advertising. - Initiated market research and provided analysis for all digital content. - Curated advertising and engaging social campaigns based on audience analysis and market trends. - Formed and coordinated social content teams - including photographers, athletes, and graphic designers. - Designed, created, and edited multiple images/ads for social campaigns. - Collaborated with other industry brands in cross-promotions to grow our audiences. Show less

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  Bernie Robbins Jewelers

  Mar 2016 - now

  Director of Digital Marketing

  An executive team member who oversees all aspects of digital operations, integrations, and marketing.Lead in-house digital team and multiple agencies concurrently. Worked in partnership with all departments in order toensure marketing efforts achieved desired goals.Built and maintained a consistent brand identitySpearheaded the development of multiple new websitesConsistently tracked, evaluated, and reported data onour KPIs to ensure continued growth and recommend futureinvestments.Built web integrations with Salesforce, Affirm, ClearSale, and PodiumDesigned and managed yearly and quarterly digitalmarketing budgets.Championed and executed programs to acquire, manage,and utilize first-party data.Collaborated with brand partners to create digitalcampaigns supporting concrete goals.Prioritized remaining a leader in the industry by identifyingdigital trends and encouraging new practices. Show less