Yannick Vairon

Experience

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  Various

  Jun 2010 - Sept 2013

  Internships During University

  I did various internships as part of my degree: ‣ Business and Marketing Developer at Cosmopolit Home (Jul 2013 to Sep 2013)∙ Involved in the business and marketing development for an innovative service targeting individuals in France and the UK.∙ Developed and implemented research tools for prospective customer management.∙ Created and monitored direct marketing and telemarketing campaigns for the UK and France markets.‣ Recruiting Assistant at USG Finance NL (May 2012 to Aug 2012)∙ Supported senior consultants in managing client and candidate databases.∙ Conducted candidate sourcing and phone screenings.∙ Facilitated client and candidate relations both on-site and via phone.‣ Sales, Marketing, and Communication Assistant at Sully Group (May 2011 to Aug 2011)∙ Assisted in sales and marketing initiatives during Sully Group's rapid growth period.∙ Structured internal documents and managed client data in the company's CRM.∙ Planned and executed email marketing campaigns and corporate events.‣ Sales Representative at SFR Business Team - Groupe JDL (Jun 2010 to Aug 2010)∙ Marketed and sold SFR's telecom solutions to small and medium enterprises (SMEs) in Lyon's urban area.∙ Conducted market research and competitive analysis for new product offerings.∙ Managed and migrated client and prospective client data to a new database. Show less

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  Japan Travel K.K.

  May 2014 - Oct 2014

  Program Manager

  Japan Travel K.K. is the primary operator of the website JapanTravel.com. Established in 2011, JapanTravel is Japan's number one inbound tourism website in terms of content, number two for traffic. JapanTravel has over 15,000 pages and a network of over 3500 partners and contributors (December 2014).Working at JapanTravel's office in Tokyo, I had 2 main roles:- As Program Manager I managed a team of 30 international photojournalist interns as part of JapanTravel's unique project, the "Internship Program".- As a Content Manager I supervised the development of the French version of JapanTravel, and contributed to the creation of original content for the English version. Responsibilities:• Recruiting: implementing tools for processing applications (over 650 applications received), assessing applications, conducting interviews, preparing required documents for the interns (internship contracts, visas if applicable).• Managing a team: implementing supporting and follow-up tools for interns, community management, proofreading articles written by interns.• Regular discussion with partner companies regarding accommodation and transportation for interns, and reporting to clients in the case of sponsored articles.• Developing the French version of Japan Travel: copywriting, translating from English to French, SEO, community management.• Developing the English version of the website: copywriting, translating from French to English, and carrying out with a team a video project showcasing leisure activities offered by clients of JapanTravel.• Managing JapanTravel's "Tours" section - service helping users plan their trip to Japan - in partnership with a Japanese travel agency.• Logistics management of the products offered on JapanTravel's Rewards Store (receipt of the products, shipments, returns management). Show less

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  Traffic Addicts

  Feb 2016 - Feb 2019

  On behalf of a wide variety of advertisers:• Led campaign strategy and build multiple new campaigns across multiple social platforms, including but not limited to Facebook, Google Ads, and Native• Actively managed campaigns by optimizing bidding, targeting, and creatives to ensure KPI delivery• Provided creative direction for banners, text ads, images, and landing pages• Analyzed data against the defined campaign success metrics• Monitored and scaled multiple accounts and verticals prioritizing by revenue opportunity• Consistently ran small tests in new markets, geos, time periods, and more, and closely monitored performance• Managed CPM, CPA, and CPC campaigns, and reviewed backend performance to ensure specific profitability goals were being met• Conducted competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns• Managed a team of Junior Traffic Managers and ensure their professional development Show less Traffic Addicts specializes in traffic acquisition and audience monetisation.In charge of traffic acquisition for a wide range of French and English infotainment websites:• Build Mobile, Tablet and Desktop CPC campaigns across multiple platforms, including Facebook and Native• Optimise CTR and traffic• Collect and analyze data daily• Monitor performance and ensure profitability• Build content strategy and ensure its implementation with a team of copywriters• Build long-term relationships with media partners• Work with monetisation experts in order to maximise ROI Show less

  • Senior Traffic Manager

    Feb 2017 - Feb 2019

  • Traffic Manager

    Feb 2016 - Feb 2017
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  Rakuten

  Feb 2019 - Aug 2023

  Performance Marketing Lead at Rakuten Travel Experiences (formerly Voyagin)

  Voyagin was a Japanese startup with 50-100 employees, specializing in selling T&As in Japan to foreign visitors and across SEA to Japanese tourists. In July 2020, the company was acquired by Rakuten and rebranded as Rakuten Travel Experiences.• Handled the evolution of paid advertising strategies from a high-growth acquisition focus to a more ROI-centered approach. As a result in 2019, effectively managed a 20% increase in PPC spend, reaching $600,000, with a keen focus on Google Ads and Bing Ads. I also successfully reduced CPA by approximately 40% through targeted SEM (Search Engine Marketing) and SEA (Search Engine Advertising) techniques.• Adapted marketing operations during the COVID-19 pandemic, focusing on strategic planning and ensuring operational readiness.• Reinitiated and scaled PPC campaigns in early 2023, adeptly adapting to the changing landscape of search marketing. Embraced the latest advancements in Google Ads and integrated emerging AI tools to optimize strategy and budget allocation, aligning with the evolving market dynamics.• Directed affiliation marketing initiatives, a primary traffic and sales channel for the company. Managed a team of two, balancing hands-on involvement with strategic direction. Also maintained relationships with key partners, ensuring continued growth and efficiency of this crucial channel.• Led the teams responsible for social media and content marketing initiatives, particularly in guiding the creation of engaging product pages for the website with a focus on improving conversion rate.• Played a key role in formulating and executing marketing strategies for public sector tourism projects, contributing to diverse marketing initiatives including Social Media ads on Facebook Ads and Instagram. Show less

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  Freelance

  Aug 2023 - now

  Independent PPC and Digital Marketing Consultant

  As a seasoned performance marketing specialist, I'm offering PPC management and digital marketing consulting services. My focus is on helping SMBs increase their online revenue through tailored Google Ads campaigns, strategic SEM, and using the latest AI tools for optimized results.Services include:• PPC campaign management• Google Ads optimization and strategy• SEM and search marketing solutions• Data analysis and reportingFeel free to reach out to discuss how I can support your digital marketing needs. Show less