Surabhi Narvekar

Experience

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  MyGlamm | Good Glamm Group

  Apr 2019 - Jul 2019

  Affiliate Marketing Assistant

  1. Coached a team of 15 affiliate marketers, utilizing CRM and PR skills to successfully convert over 50 potential leads into loyal customers, representing a 20% increase in lead conversion rate.2. Utilized social media marketing to increase company service and product visibility, contributing to a 25% increase in sales and a 15% improvement in customer retention rates. 3. Developed and executed integrated marketing strategies, resulting in a 40% amplified impact on affiliate marketing efforts and a 10% increase in overall brand awareness.4. Worked closely with various teams to integrate marketing and brand strategies, leading to a 35% increase in the effectiveness of affiliate marketing initiatives and a more cohesive brand presence. Show less

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  National Commodities Management Services Limited

  Mar 2021 - Apr 2021

  Laboratory Analyst

  1. Acquired a thorough understanding of the company's operations across 5 key areas: procurement, storage, transportation, inspection, and commodity management, contributing to a 10% improvement in operational efficiency.2. Executed testing protocols for over 200 food products monthly, ensuring 100% compliance with food safety and quality standards.3. Performed detailed testing on approximately 250 food samples per month, upholding a strict adherence rate of 99% to quality and safety standards.4. Assisted in generating over 50 comprehensive test and lab reports monthly, enhancing the company’s quality assurance processes and contributing to a 15% reduction in quality-related incidents. Show less

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  FinsinTech

  Mar 2023 - Mar 2024

  SEO and Marketing Analyst

  • Managed multiple client accounts, aligning SEO strategies with objectives for a 15% increase in organic traffic.• Collaborated with cross-functional teams to implement cohesive SEO strategies, resulting in a 20% rise in search rankings.• Analyzed data using Google Analytics and SEMrush, providing actionable insights for a 12% boost in conversion rates.Effectively communicated with finance team and stakeholders to develop and optimise pricing strategies for B2B and B2C segments across multiple geographies identifying optimal market sources and prices which resulted in 20% increase in product sale. • Enhance and manage marketing campaigns on e-commerce platforms to boost sales volume. • Developed a RFM customer segmentation model to categorize customers and analyze customer behaviour and LTV to further build strategies based on data. • Optimized decision-making by analyzing market trends and insights, generated through stakeholder communication • Utilized SQL queries and Tableau dashboards to identify key churn factors and implemented targeted strategies, which boosted revenue. • Forecasted quarterly revenue with a Multiplicative Time Series Model in python, achieving a boost in annual revenue and improving budget forecast accuracy by 20% & Led a cross-functional team of 5 to align revenue targets with business objectives. • Designed and deployed a comparative dashboard to analyze competitors with same products and taking key decisions, optimizing workflows and reducing costs by £150,000. Show less

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  Sodexo Live!

  Jun 2023 - Aug 2023

  Bar Staff
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  Xenia Recruitment

  Jul 2023 - Dec 2023

  Bar Staff
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  Cream Curls UK

  Jan 2024 - Feb 2024

  Social Media Assistant

  1. Executed up to 5 marketing campaigns and promotions monthly across store/restaurant.2. Created 10+ pieces of promotional signage and 20+ social media posts monthly.3. Tracked campaign KPIs including impression rates, engagement rates, referral traffic - prepared monthly performance reports.4. Managed social media accounts with 2,500+ followers and 3%+ monthly engagement rates.

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  Department for Work and Pensions (DWP)

  Mar 2024 - now

  Case Manager

  1. Managed and organized large volumes of sensitive data (e.g., benefit claims, payment records) in compliance with DWP policies.2. Analyzed trends and patterns in service delivery, benefits processing, and case management using Excel and internal data systems to inform decision-making.3. Monitored and tracked key performance indicators (KPIs) related to service efficiency, processing times, and customer satisfaction, providing regular updates to senior management.4. Ensured the integrity and accuracy of data by conducting regular audits and cleaning data using Excel 5. Developed detailed reports and dashboards to visualize data trends, highlighting critical areas such as claim backlogs, service bottlenecks, and resource allocation.6. Collaborated with various departments (e.g., Benefits, Operations, IT) to collect data, ensure alignment with strategic goals, and support data-driven decision-making.7. Ensured data privacy and compliance with government regulations, safeguarding sensitive personal and financial information in line with GDPR and DWP guidelines. Show less

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  Croire

  May 2024 - Jun 2024

  Search Engine Optimization Specialist

  1. Conducted keyword research and content optimization to improve search engine ranking.2. Created and implemented a strategic SEO roadmap, resulting in an 8% increase in organic traffic over the one-month period.3. Conducted a comprehensive technical SEO audit, identifying and resolving critical issues including improving page load speed by 25% and fixing indexing problems for 30 important pages.4. Optimized on-page elements for 25 key pages, including title tags, meta descriptions, and content, leading to a 7% increase in click-through rates from search results. Show less