Eduardo Delgado

Experience

• 

  Reckitt

  Jun 2008 - Jan 2024

  - Leading all commercial functions of the business with full P&L accountability (revenue over 260M €). Member of the Local Board of Directors and the European Sales Leadership Team- 70+ headcount, with Trade Marketing Director, Account Directors, RGM Director, Field Sales Director & Sales Admin Team Lead as direct reports- Developed a Commercial strategic model with 5Ps as core fundamentals: 1. People; 2. P&L; 3. Partnership; 4. Processes; 5. POS execution- Ranked as Top Tier at Advantage report for 4 years back-to-back- Managed the complexity and ambiguity during 2020-2023 period, including demand impacts during and after covid-19 pandemics, production costs increases, product shortages derived from geopolitical conflicts and critical decision making on people policies Show less - Regional (EU, NA, Russia CIS, Australia & NZ) definition of Airwick go-to-market strategy and Air Care category growth strategy- US Airwick Trade Marketing Director. Revenue over $550M- Collaborating with CDO on 4P execution design for innovation pipeline and Category Growth Strategy, with US as lead market- Led the launch of Airwick Essential Mist, Airwick VIPoo or Airwick Pure range break-through innovations, expanding Airwick’s top KPIs & market share and delivering strong category growth Show less

  • Sales Director

    Dec 2019 - Jan 2024

  • Head of Accounts

    Jan 2018 - Dec 2019

  • Europe & North America Trade Marketing Director, Airwick

    Feb 2016 - Dec 2017

  • Head of Field Sales

    Jan 2015 - Feb 2016

  • National Account Manager

    Jun 2013 - Dec 2014

  • Canary Islands business recovery – Project Leader

    Feb 2013 - Feb 2014

  • Key Account Manager

    Jan 2011 - May 2013

  • Customer Marketing Manager

    Oct 2009 - Dec 2010

  • Junior Trade Marketing Manager Laundry Detergents

    Jan 2009 - Sept 2009

  • Graduate Programme

    Jun 2008 - Dec 2008
• 

  Profesional independiente

  Jul 2024 - now

  Senior Advisor & Consultant

  Helping companies achieving their commercial goals. Focused on Commercial Strategy definition, Channel Strategy, Trade Investment optimization and Revenue Growth Management, Operating Model, Customer Engagement, Talent development and Execution. Deep expertise in Retail environment