
Ted Werbel
Tournament Director

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About me
Program Manager and Culture Champion | Digital Media Campaigns and Experiences, Storytelling, Strategic Planning
Education

University of Oregon
2005 - 2009Bachelor of Science (BS) Business, Management, Marketing, Communications Minor
Experience

Cultimate
Oct 2009 - Nov 2013Tournament DirectorWorking for Cultimate as a Tournament Director, I was able to learn many valuable skills in event management and event coordinating. I organized many Ultimate Frisbee tournaments all over the country, where I put on events for thousands people attending each tournament. I helped run various amounts of tournaments, ranging from smaller tournaments of 8 teams to larger tournaments with over 100 teams. Traveled around the country running Ultimate Frisbee tournaments. I managed times to efficiently start and finish each round of games. Built and developed strong relationships with thousands of members in the Ultimate Frisbee Community, enhancing the experience for all who attended my tournaments. I was able to promote Cultimate to many potential customers and even promote sponsors to customers at each event. This is where I was able to start learning about sponsorship negotiation and procurement. Show less

U.S. Bank
May 2010 - Nov 2011TellerThis is the same exact work experience that I described when working as a teller for Chase bank.

JPMorgan Chase
Jun 2012 - Jun 2014TellerI worked for three in a half years in the banking industry as a teller. This provided many great experiences with sales, customer service, corporate culture, relationship building, task management, and optimizing cash flow. Specifically, I maintained an ongoing cash flow of thousands of dollars each day as vault manager, while staying in balance. Connected with the community providing excellent customer service which led to consistent top customer service feedback reports. Developed strong relationships with many small businesses and community members. Promoted and helped sell various banking products and services successfully. Earned top sales referrer in the district. Show less

Seattle Rainmakers
Mar 2013 - Aug 2014Director of Marketing, Sponsorship, and EntertainmentWorking to help shape the future for a professional league in one of the World's fastest growing sports, I was able to help develop the Seattle Rainmakers organization as part of Major League Ultimate, and held several positions for the team and sport during the first two seasons. I was the Entertainment Director in the inaugural season. I planned events and activities for each home game in between game points and breaks. I customized promotional activities for sponsors, which kept the crowd engaged while promoting the importance of each sponsor brand. In addition, I am the Emcee or the Host of each home event, where I would interact with crowds ranging from 500-5000 people. I would maintain the fluid continuity of the event, engaging the audience, making the event fun and exciting for the duration. I am recognized as the best host in the League, and have been flown around the country to host championship games for the League. During the second season of the Rainmakers, I took on the role of Director of Marketing and Sponsorship. My responsibilities included developing marketing strategies to increase attendance and create a stronger presence/awareness/recognition of the Rainmakers in Seattle. I saw a successive increase in attendance by 200 people in each game culminating in a league record high attendance of 1500 people.For sponsorships, I was able to secure several team backers from small team sponsors to larger league benefactors. I helped facilitate sponsorships that would have generated several hundred thousand dollars for the league opening up greater opportunities for the sport and players. I helped nurture strong relationships with several businesses that will continue to sponsor the Rainmakers for seasons to come as well as building critical foundational sponsorships. Show less

Sporcle Live
Aug 2014 - Nov 2015Regional Sales ManagerI increased brand awareness that leveraged Sporcle while managing a team of 20 regional hosts. ➥ Increased market share by 10% as the company’s first Regional Sales manager within 1 year. ➥ Doubled clientele in the Northwest region by building strong relationships and networking. ➥ Increased company revenue by $200K in 1 year by signing more venues and effectively retaining clients. ➥ Built out a new team of over 20 trivia hosts while streamlining and strengthening a new hire training program Show less

Nike
Feb 2016 - May 2022Here, I was quickly promoted to lead after being converted to a permanent employee for outstanding performance. I enjoyed creating and designing experience programs to champion heritage, culture, and inclusion as part of the everyday workplace culture for Nike employees through digital experiences that tell powerful stories and elevate the brand by managing a large network of more than 100 volunteer employees. Engaged with cross-functional teams, presented proposals and progress to executive leadership, and served as a cultural ambassador to energize employees and allow them to feel comfortable bringing their whole selves to work.➥ Launched an internal social media channel for employees from all over the world to spread awareness of Nike’s rich culture, incentivizing people with a shared cultural ethos to help teach new and interesting facets of Nike’s history➥ Designed and produced a new 360-degree campus tour of the world headquarters with over 20 storytellers embedded in the experience to illustrate Nike company culture and values with a focus on diversity, inclusion, and belonging.➥ Served as the Make A Wish Foundation Experience Lead, providing exceptional experiences for critically ill youth and their families through collaboration with Nike. Show less In this position, I coordinated and managed overall strategic vision and implementation of the Nike Storyteller Program volunteer initiatives which gave tours to visitors and guests of Nike Headquarters. ➥ I spearheaded project to create a Digital Tour Map, producing 31 educational videos to create an employee self-service tour which streamlined storyteller training processes to fit into one-hour segments.➥ I created and managed the Neighborhood Community Initiative which localized employee volunteer opportunities to each building instead of requiring participants to travel Show less In this position, I managed a team of 100+ volunteer storytellers that served as brand ambassadors for Nike’s culture and heritage through guided tours for guests and visitors.➥ Scheduled and arranged over 600 tours of Nike Headquarters for nearly 5,000 attendees from all over the world. ➥ Streamlined and improved training and onboarding process for new storyteller volunteers. ➥ Implemented and maintained a tour scheduling website which automated the scheduling process which successfully decreased time commitment for scheduling by 55% in less than 1 month Show less
Culture Relationship Lead: WD+C Americas Experience Design
Nov 2018 - May 2022Program Coordinator: Nike Storyteller Program
Sept 2016 - Nov 2018Tour Scheduler: Nike Storyteller Program
Feb 2016 - Sept 2016

Columbia Sportswear Company
Oct 2022 - nowTraining Specialist III
Licenses & Certifications
- View certificate

Working Remotely
LinkedInMar 2020 - View certificate

Program Management Foundations
LinkedInAug 2022
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