Jiayu (Meredith) Wan

Experience

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  SocialBeta

  Apr 2016 - Jun 2016

  Marketing Coordinator for Client Pepsi

  • Innovated new brand messages for Pepsi’s nationwide Tropicana campaign and was adopted; participated in designing a series of online and offline campaigns and led universities in 4 cities to implement campaigns in time with high quality• Organized and managed Pepsi marketing campaign, attracting 200+ students offline and 100 million visitors online.

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  AIESEC

  Jul 2016 - Sept 2016

  Business Development Manager
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  Baidu, Inc.

  Aug 2016 - Dec 2016

  Marketing Research Project Lead Intern for Client Baidu

  Marketing Research & Project Management Intern 08/2016-06/2017• Directly coordinated with Baidu Marketing Department to design project schedule and content• Contributed to optimizing market research questionnaire and increased 12.5% of questionnaire design reasonability index• Analyzed 6,000+ pieces of data and identified brand influence and problems of Baidu; proposed to utilize impact of “Fresh Meat” in marketing promotion; proposal was accepted by BaiduResearch Assistant 10/2016-12/2016• Analyze 100+ successful e-marketing cases in fin-tech and artificial intelligence industries with team together; gained positive feedback from client for precise topic selection and market introduction Show less

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  Kantar Media

  Jan 2017 - Mar 2017

  Social Listening Analytics Intern

  • Used Excel formulas and PivotTable to analyze 10,000+ pieces of data generated from multiple social media platforms• Provided brand daily alert reports to Galaxy Macau; informed Hotel Okura Macau of suicide crisis; offered crisis management strategies which were implemented by client• Completed Galaxy Macau monthly brand express reports; identified key buzz driver of client and its competitors• Proposed holiday-based marketing campaign timeline based on analysis, which was adopted by client Show less

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  Do No Harm Foundation

  Oct 2018 - Feb 2019

  Marketing Communications Intern

  • Analyzed website and media accounts’ traffic to diagnose DNHF marketing problems and make a quarter marketing plan.• Generated posts for social media sites, including Facebook, Instagram, and LinkedIn account.• Increased Facebook page like by 40 percent, followers by 25 percent; Increase new users on Instagram by 97.5%.• Held mental health day events at Johns Hopkins University and attract 40 students in total.

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  ITalk Global Communications, Inc

  May 2019 - Aug 2019

  Growth Marketing Intern

  • Increased Instagram viewership by 106% by initiating growth strategy, which included: making segmented hashtag list; updating post graphic design; running weekly social media analytics report and A/B testing to analyze growth• Produced 3 YouTube video programs; improved content and YouTube SEO, which increased viewership by 84%• Used Facebook Ads to do paid advertising• Wrote 11 WeChat articles and selected and segmented weekly topics, which increased average page views by 87% and median page views by 458%; • Optimized user experience by updating graphic design and user interface; • Designed WeChat paid ads Show less

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  Assurant

  May 2019 - Aug 2019

  B2B Go-to-Market growth Intern

  • Used Hubspot to run 3 email marketing campaigns• Run A/B tests to maximize the effectiveness of distributed channels• Initiated account-based lead generation growth strategy based on sales funnel and increase conversion of prospects in the funnel• Conducted market research on CoStar company to identify customer patternsFixt is a VC-backed B2B technology startup that has focused on mobile devices repair, which has a number of F500 enterprise clients and channel partnerships. In 2018, Precursor Ventures took it through a Series A fundraising. Show less

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  Tencent

  Jun 2019 - Jan 2020

  Users Research & Strategy Consultant Trainee (US & Middle East Gaming Industry)
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  The Johns Hopkins University

  Mar 2020 - May 2020

  Social Media Analytics Teaching Assistant
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  Everyday Group LLC

  Oct 2020 - May 2021

  Shopify E-commerce Digital Marketing Manager
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  Procter & Gamble

  Jul 2021 - now

  Senior Brand Management Manager

  Lead ecommerce customer VIP's whole channel 76 million dolloars business delivery