
Jenna Thompson
Director of Operations

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About me
Event, Marketing and Creative Director | designing and executing powerful brand experiences
Education

San Diego State University
2005 - 2009BS Marketing with a specialization in Integrated Marketing CommunicationsActivities and Societies: Study Abroad Exchange Program, Germany International University in Germany, Fall 2007 Course Work: International Marketing & Communications, German
Experience

McFarlane Promotions
Aug 2009 - nowDirector of OperationsPerforming a dynamic and expansive role, I have excelled in creating strategic processes that transform challenges into accomplishable goals. Instigating intentional change through internal and outgoing systems to modernize and increase efficiencies, I am naturally suited to setting priorities, designing action plans, removing obstacles, getting projects from point A to point B.My mastery of systems and efficiencies paired with my innovation and creativity have produced hundreds of flawlessly executed campaigns for my clients which include large-scale festival productions, effective fundraising experiences, intimate corporate affairs, inventive marketing campaigns, and much more.My propensity to view all projects through a holistic lens, stems from my extensive experience in all areas of marketing and event management. I have….• designed uniquely on-brand experiences for corporations such as Major League Baseball, the National Apartment Association, Cutwater Spirits and Anheuser-Busch.• developed and delivered on large-scale marketing campaigns (including San Diego Restaurant Week, ParkHillcrest, the Travel & Adventure Show and Mainly Mozart) from brand development, community growth, experiential activation design, public relations, digital and traditional advertising, copywriting and social media marketing.• produced large public events for San Diego Pride, North Park Main Street, Gaslamp Quarter Association, La Jolla Historical Society, and more managing all event logistics from permitting to contract negotiations to on-site operations.• coordinated successful fundraising efforts (including virtual campaigns) for dozens of clients including the Tri City Hospital Foundation, Chicano Federation, Promises2Kids, Outdoor Outreach and the Gaslamp Quarter Historical Foundation where I brought a depth of knowledge on sponsorship development and auction modalities. Show less

Yoga Lab Mammoth
May 2016 - Nov 2020Yoga Teacher
SNOWCREEK ATHLETIC CLUB, LLC
May 2016 - Jan 2020Yoga Teacher
HoneyFir & Co. - Curated Mountain Gifting
Dec 2018 - nowOwnerHoneyFir & Co. is a boutique gifting service in Mammoth Lakes, CA highlighting a collection of local artisan goods thoughtfully curated into giftable boxes with a modern aesthetic. As the company owner, I am involved in every aspect of this small business including design, operations and marketing.Specializing in customized gifts that highlight the High Sierra experience, I have built supplier and community relationships to ensure our products are unique and expertly designed. Through design-forward branding, web design, graphics and social media I have established the company as the go-to resource for one-of-a-kind gifts with a personal feel. Show less

The EventTea
Apr 2020 - nowCreative Director
Licenses & Certifications

200-hr Yoga Teacher Certification
Yoga Alliance
Volunteer Experience
Website Manager - Volunteer
Issued by Eastside K-9
Associated with Jenna Thompson
Languages
- enEnglish
- spSpanish
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