Cathrina Dumancas

Experience

• 

  Tugon Ateneo

  Mar 2012 - Mar 2014

  Finance and Marketing Officer

  -Responsible for all financial inflows and outflows, budget proposals. Created and oversee the Marketing Team, which looks for and manages all the corporate sponsors. Achieved triple funds and reached highest ever cash balance in my term.-Pioneered new campaigns to raise funds and ensure sustainability of Tugon and its 7 partner institutions like the Seven for 7 campaign, Shared Value Program, and Bruised and Abused Campaign, which aimed to subtly spread the advocacy in Ateneo.

• 

  Queens New York Comfort Food

  Mar 2013 - Mar 2014

  Founder, Operations Manager

  -Led the ideation and strategy formulation for the food stall in the Ateneo JGSOM Enterprise Center-As Operations Manager, oversaw and managed operations, set goals to be accomplished by the team and employees, continuously improved efficiency and implemented measures for optimum profit.

• 

  Globe Group

  Jun 2014 - Sept 2016

  Assistant Brand Manager - Consumer Broadband Business

  -Partnered with Google to launch Chromecast in the Philippines. Managed the end-to-end rollout from device marketing strategy: product, process, promotions and sales training.-Developed and implemented the marketing strategy for the retail channel to increase subscribers; worked with over 150 store managers nationwide. -Oversees and leads nationwide Stores and Emerging Channels acquisitions for Globe Broadband. Manages product marketing and go-to-market (on ground and digital) campaigns. This includes regular analysis/financial runs of channel performance and craft strategies to increase subscriber acquisitions. -Launched Spotify in the Home Broadband category.-Deployed the first fiber technology rollout and implemented A/B testing to test the acquisition strategy-In the top tier of the Management Development Program: deployed in multiple departments such as Product Management, Marketing, Strategy and Communications and Finance. -Reviewed the feasibility of broadband rollout to new property developments -Steered the business team for the merger of an acquired telco and managed stakeholders affected by the merger. Formulated the transition plan and strategy for the subscribers from the acquired telco. Show less

• 

  Proxima Centauri Realty Development Inc

  Oct 2016 - Apr 2017

  Senior Brand Manager

  • Chaired a cross-functional team of 30 to launch a new brand, built the cost and financial model to hit target of Php 495,000 per house and lot• Streamlined sales and marketing strategy to sell out entire 1,100 homes in 6 months • Devised the first company-wide quarterly performance review; quantified targets and measured results for 10 departments• Digitalized the purchasing system by working with a team of 5 to create an in-house software; project manager for the ISO 2015 Certification Show less

• 

  Masungi Georeserve

  Jan 2017 - Jul 2021

  Consultant

  • Organized the first National Geographic Explorer Encounters and achieved 100% of costs fully funded by sponsorships• Advised on the product development and customer experience of a new trail, resulted in reforestation of 47,000+ trees • Designed and Implemented Media and Public Relations Strategy to the World Travel and Tourism Summit as awardee• Formulated the pivot strategy of site visits due to COVID-19 and created a new revenue stream or project. Accomplishments include the GTM, operations plan, and product/experience testing.• Lobbied for a green housing bill in the Congress and assisted the appearance of Masungi to the Senate Hearing Show less

• 

  Alveo Land

  May 2017 - May 2021

  Assistant Manager - Business Development

  • Supervises negotiation and acquisition in 8 territories and seeks approval from the Investment Committee• Directs negotiations across multiple deal types and analyzes feasibility of contracts • Orchestrated a team of 10 to produce the 5-year capital expenditure forecast and prioritization exercise• Implemented the first digital contract signing as a response to COVID-19; operations plan adopted across the entire department

• 

  Harvard Business School

  Aug 2021 - now

  MBA Candidate