
Emma Haughey
Marketing Communications Manager

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About me
Organisational Development
Education

Ulster University
2018 - 2022Bachelor of Science - BSc (hons) Communication, Advertising and Marketing with Diploma Professional Practice 1st Class Honours (1:1)Activities and Societies: Mind Your Mood, Cheerleading, Communications Society • The Public Association of Northern Ireland Prize for the highest overall mark in the course – Ulster University • The Morrow Communications award for the top dissertation mark in the School of Communication and Media• The Science Shop award for the best community engaged project – Ulster University • The Navigator Blue Public Relations writing award for the highest mark in the module ‘Written Communication for Public Relations and Advertising’ – Ulster University • EDGE… Show more • The Public Association of Northern Ireland Prize for the highest overall mark in the course – Ulster University • The Morrow Communications award for the top dissertation mark in the School of Communication and Media• The Science Shop award for the best community engaged project – Ulster University • The Navigator Blue Public Relations writing award for the highest mark in the module ‘Written Communication for Public Relations and Advertising’ – Ulster University • EDGE (Engagement, Development, Graduate Employment) Excel Award – Ulster University• Dean’s List for the Academic Year 2018/19 – Ulster University Show less
Experience

Vietnamese coffee co
Sept 2017 - Apr 2018Marketing Communications Manager
Randox Food Diagnostics
Jun 2018 - Aug 2018Marketing Intern• Created a reference system log of four years worth of mapping projects which allowed the sales reps ease of access to all global mapping projects completed in the last four years.• Produced multiple press releases for publishing on the Randox website.• Identified business opportunities through gathering information from an extensive database which was used to connect to new customers and gather leads.• Produced a report for the sales support and marketing executive on a new industry that the company wanted to get involved with. Show less

Randox Toxicology Ltd.
Jun 2018 - Aug 2018Marketing Intern
Ulster University
Aug 2019 - Aug 2020Digital Marketing and Public Relations Coordinator for Mind Your Mood• Recruited and managed 200 student volunteers in two separate locations. • Became a qualified LAYM (Look After your Mate) and safeTALK trainer and utilised these qualifications to deliver mental health training to over 2000 students and employees.• Pitched, developed, and produced content for Mind Your Mood’s Instagram and Facebook accounts which achieved an average increase of 40 new followers per week. • Led the re-brand of the Mind Your Mood campaign by assessing the organisation’s vision, mission and values, and re-designing all the elements of the brand’s identity. • Facilitated and organised 28 workshops and 23 events on mental health and wellbeing.• Wrote a 200-page end of year report to highlight the successes and possible learnings from the year’s campaign.• Managed the annual budget of the Mind Your Mood campaign and carried out detailed research to feed decisions on how best to distribute the budget. Show less

Washington Ireland Program
Feb 2021 - Aug 2021Awarded the winning pitch idea for ‘The Role and Status of Women in Modern Society’ – Bank of America
Class 2021
Jun 2021 - Aug 2021Forum Fellow
Feb 2021 - Jun 2021

New York State Comptroller Office
Jun 2021 - Aug 2021Internal Communications Intern• Led a team of 10 interns in the design and execution of a three-hour training programme on data visualization using Microsoft PowerPoint, Excel, and Word, and presented the training to employees of the State Comptroller Office

Social Sheen
Apr 2022 - Aug 2022Digital Marketing Manager• Sourced, created, and scheduled content for a company with over 50k followers using Canva and ContentCal for Instagram, Twitter, and Facebook in order to implement a specific tone of voice and ensure a cohesive online brand identity.• Utilised Source Navigator to manage and source over 1000 digital lead campaigns on LinkedIn.• Tracked, analysed and reported on weekly analytics to management using Dotdigital.• Created original and engaging articles pertaining to FCMGs that were succinct, informative, and easy to read. Show less

Gowling WLG
Sept 2022 - Apr 2024Business Development and Marketing Specialist
Dec 2023 - Apr 2024Business Development and Marketing Coordinator
Sept 2022 - Dec 2023

Inspire
Jan 2025 - nowLearning and Projects Coordinator
Licenses & Certifications

SafeTALK
SafeTALKOct 2019
Look After Your Mate Training
Student MindsOct 2019
Honors & Awards
- Awarded to Emma HaugheyEDGE (Engagement, Development, Graduate Employment) Excel Award - Jun 2022
- Awarded to Emma HaugheyHighest Overall Mark in the Course - Public Association of Northern Ireland Prize Public Association of Northern Ireland Jun 2022
- Awarded to Emma HaugheyIncluded on the Dean's List (2018-2022) - Jun 2022
- Awarded to Emma HaugheyTop Dissertation Mark in the School Morrow Communications Jun 2022 Dissertation Title - Can Femvertising Successfully Celebrate Female Empowerment, Demonstrate the Realities of the Female Experience and Advertise Products?
- Awarded to Emma HaugheyThe Winning Pitch Idea for The Role and Status of Women in Modern Society Bank of America Mar 2020
- Awarded to Emma HaugheyBest Community Engaged Project The Science Shop Jun 2019
- Awarded to Emma HaugheyHighest mark in the module ‘Written Communication for Public Relations and Advertising' The Navigator Blue Public Relations Jun 2019
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