Paris Vorgias

Paris Vorgias

Basketball Operations Intern

location of Paris VorgiasPortugal

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  • Timeline

  • About me

    Head of Brand Marketing | MBA

  • Education

    • University of Derby

      2016 - 2018
      Master of Business Administration (MBA) Business Administration and Management, General Merit - A

      • Independent Study (Thesis) Subject: Social Media & Brand Loyalty - Case of Sports Clubs in Greece• Gained the strategic knowledge, vision and confidence to innovate, challenge and lead change• Learned through real-world practical scenarios drawn from across the global business arena• Developed vital attributes for business success, such as problem-solving, creativity, team-working, leadership, perseverance and managing risk

    • Sør-Trøndelag University College (HiST)

      2010 - 2011
      Erasmus Student, Economics Economics Merit - A

      Attainted as part of the Erasmus program in order to gain an economic financial educational background and gain the dual BA in Sports and Business Administration Management Diploma.• Macroeconomics• Microeconomics • Economics of sport organisations• Negotiation Skills• Financial Analysis

    • University of Peloponnese

      2008 - 2012
      Bachelor's degree Sport and Business Administration Management

      Activities and Societies: Member of the university's basketball team, member of the university's political party • Thesis Subject: Marketing Strategies for the Greek Online Betting Platforms

  • Experience

    • Panathinaikos BC

      Jun 2010 - Oct 2010
      Basketball Operations Intern

      • Imported data and developed reports with spreadsheets.• Composed business emails and handled office communication with the press in Greek, English, and German.• Regulated legal documents for foreign athletes and staff.• Facilitated in the home game marketing and PR actions and initiates.

    • Ilysiakos B.C.

      Jun 2012 - Jun 2013
      Basketball Operations Assistant Manager

      • Targeted, negotiated and closed 4 major sponsorship deals which boosted club’s sponsorship income by 40%.• Coordinated all the home game marketing/or actions and initiatives; pre-game arena setup (logos, editorial, sponsor placement), in-game VIP PR communication, and post-game press conference.• Operated all social media channels and achieved a 120% boost in click-through rates and a 180% in active followers.• Ensured healthy communication between stakeholders; club owner, players, staff, and fans. • Coordinated all the legal procedures and documents for foreign athletes. Show less

    • Maastricht Knights

      Aug 2013 - Feb 2014
      Basketball Operations Manager

      • Mentored and coached a 12-member multicultural team.• Managed the team in official games and practice preparations.• Forged team spirit and winning attitude.• Analysed game statistics with spreadsheets and video analysis.

    • COSTA NAVARINO

      Feb 2014 - Dec 2017

      • Formulated and executed a project for a 16 tennis court academy. Facilities included a restaurant, a pro shop, as well as padel and squash facilities.• Supervised daily operations of all facilities and led a 30-member multicultural team via agile methodology.• Managed contract negotiations and closed deals with tour operators, internal personnel, and suppliers.• Monitored PnL and coordinated yearly budget, developed offered services and price lists to ensure maximum customer satisfaction and a boosted yearly ROI. Show less

      • Racquet Sports Operations and Retail Manager

        Nov 2015 - Dec 2017
      • Racquet Sports On-Site Manager

        Feb 2014 - Nov 2015
    • On

      Dec 2017 - Dec 2021
      Brand Strategy Manager

      • Developed and implemented GTM strategies in Greece and Cyprus, focused on retail and customer marketing, distribution channels, and providing value.• Directed and completed 2 retail flag-store projects.• Ensured global brand guidelines and standards; premium product placement, and unified one brand voice across all marketing channels.• Developed the wholesale account network in Greece and Cyprus by market research, segmentation, tiering, and negotiating contracts.Managed Markets: Greece, Cyprus Show less

    • H&M

      Dec 2021 - Sept 2023

      • Planned, coordinated, and executed omnichannel marketing projects that promoted H&M’s products and brand in the region.• Operated collaboratively with different teams to achieve marketing objectives while staying within budget, meeting established timelines, achieving KPIS, and securing brand global guidelines. • Focused on large brand moments and key campaigns that boosted brand awareness and local relevance.Managed Markets: Romania, Czech Republic, Slovakia, Hungary, Poland, Latvia, Estonia, Lithuania, Kazakhstan Show less • Transformed the Experience Operations department to an Omni-customer-centric focused one in 9 REEU Countries; applied new processes, workflows, and onboarded team members.• Led and empowered a cross-functional team of 25 marketing professionals; created conditions that enabled them to perform, improve, and grow.• Oversaw the processes of content creation in all marketing channels, secured brand image, guidelines, and impactful communication.• Directed the Loyalty Program, monitored loyalty KPIs, and established strategies that grew the database, increased customer lifetime value, and provided unique value to all members.• Launched the H&M brand in 3 European Countries; designed and implemented the GTM strategies. Secured a strong execution of activity plans and projects, always by applying a concrete omnichannel strategy and mindset.Managed Markets: Greece, Cyprus, Bulgaria, Serbia, Croatia, Georgia, Kosovo, Albania, North Macedonia Show less

      • Marketing Project Manager REEU SM-PL

        Jan 2023 - Sept 2023
      • Experience Operations Manager REEU SM-GR

        Dec 2021 - Jan 2023
    • F31

      Sept 2023 - Mar 2025
      Regional Brand & Trade Marketing Manager GCC

      • Led the development and execution of comprehensive marketing strategies for Retail and Wholesale operations in the GCC region, aligning with global brand strategy.• Managed all aspects of marketing planning, implementation, and execution for online and offline campaigns, ensuring synergy with worldwide initiatives.• Orchestrated a marketing events calendar, collaborating with Global Marketing & Communication to maximize impact and results for doors across the region.• Sourced and managed external creative entities for events, delivering results aligned with KPIs • Collaborated with the Commercial team to develop annual sales strategy, focusing on boutiques, wholesale partners, and outlets planning an events roadmap.• Planned and executed a comprehensive strategy for retail CRM in the EMEA region, leveraging customer relationship management systems and marketing tools.• Liaised with the Global HQ to support the execution of a regional communication plan, contributing to business objectives and brand equity.• Guided creative direction and strategies in GCCManaged Brands: On, Cariuma, CEP, Dymatize, Norda, RoarsomeManaged Markets: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan Show less

    • CARIUMA

      Mar 2025 - now
      Head of Brand Marketing
  • Licenses & Certifications

    • Online Marketing Fundamentals in Tourism

      Google, Social Marketing Tools
      Sept 2016
      View certificate certificate
    • Scrum Fundamentals Certified (SFC)

      SCRUMstudy - Accreditation Body for Scrum and Agile
      Dec 2018
      View certificate certificate
    • Coaching

      Mediterranean College
      Nov 2017
    • The Fundamentals of Digital Marketing

      Google
      Jan 2019
      View certificate certificate
    • Customer Relationship Management

      Indian Institute of Management Bangalore
      Sept 2017
      View certificate certificate
    • Introducing the Art of Negotiation

      Alison - Free Online Learning
      Sept 2017
      View certificate certificate
    • Growth-Driven Design

      HubSpot Academy
      Apr 2021
      View certificate certificate
    • Social Media Marketing Certification Course

      HubSpot Academy
      Mar 2021
      View certificate certificate
    • Inbound Marketing

      HubSpot Academy
      Apr 2021
      View certificate certificate
    • Data Analytics for Managers

      University of Michigan
      Apr 2020
      View certificate certificate
  • Volunteer Experience

    • Tour Guide

      Issued by 2004 Summer Olympics on Aug 2004
      2004 Summer OlympicsAssociated with Paris Vorgias
    • Front Desk Representative

      Issued by Athens Marathon The Authentic on Nov 2010
      Athens Marathon The AuthenticAssociated with Paris Vorgias
    • Co-Founder

      Issued by Black Sheep Media on Feb 2020
      Black Sheep MediaAssociated with Paris Vorgias
    • Event Coordinator

      Issued by Special Olympics World Summer Games ATHENS 2011 on Apr 2011
      Special Olympics World Summer Games ATHENS 2011Associated with Paris Vorgias