
Paris Vorgias
Basketball Operations Intern

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About me
Head of Brand Marketing | MBA
Education

University of Derby
2016 - 2018Master of Business Administration (MBA) Business Administration and Management, General Merit - A• Independent Study (Thesis) Subject: Social Media & Brand Loyalty - Case of Sports Clubs in Greece• Gained the strategic knowledge, vision and confidence to innovate, challenge and lead change• Learned through real-world practical scenarios drawn from across the global business arena• Developed vital attributes for business success, such as problem-solving, creativity, team-working, leadership, perseverance and managing risk
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Sør-Trøndelag University College (HiST)
2010 - 2011Erasmus Student, Economics Economics Merit - AAttainted as part of the Erasmus program in order to gain an economic financial educational background and gain the dual BA in Sports and Business Administration Management Diploma.• Macroeconomics• Microeconomics • Economics of sport organisations• Negotiation Skills• Financial Analysis

University of Peloponnese
2008 - 2012Bachelor's degree Sport and Business Administration ManagementActivities and Societies: Member of the university's basketball team, member of the university's political party • Thesis Subject: Marketing Strategies for the Greek Online Betting Platforms
Experience

Panathinaikos BC
Jun 2010 - Oct 2010Basketball Operations Intern• Imported data and developed reports with spreadsheets.• Composed business emails and handled office communication with the press in Greek, English, and German.• Regulated legal documents for foreign athletes and staff.• Facilitated in the home game marketing and PR actions and initiates.

Ilysiakos B.C.
Jun 2012 - Jun 2013Basketball Operations Assistant Manager• Targeted, negotiated and closed 4 major sponsorship deals which boosted club’s sponsorship income by 40%.• Coordinated all the home game marketing/or actions and initiatives; pre-game arena setup (logos, editorial, sponsor placement), in-game VIP PR communication, and post-game press conference.• Operated all social media channels and achieved a 120% boost in click-through rates and a 180% in active followers.• Ensured healthy communication between stakeholders; club owner, players, staff, and fans. • Coordinated all the legal procedures and documents for foreign athletes. Show less

Maastricht Knights
Aug 2013 - Feb 2014Basketball Operations Manager• Mentored and coached a 12-member multicultural team.• Managed the team in official games and practice preparations.• Forged team spirit and winning attitude.• Analysed game statistics with spreadsheets and video analysis.

COSTA NAVARINO
Feb 2014 - Dec 2017• Formulated and executed a project for a 16 tennis court academy. Facilities included a restaurant, a pro shop, as well as padel and squash facilities.• Supervised daily operations of all facilities and led a 30-member multicultural team via agile methodology.• Managed contract negotiations and closed deals with tour operators, internal personnel, and suppliers.• Monitored PnL and coordinated yearly budget, developed offered services and price lists to ensure maximum customer satisfaction and a boosted yearly ROI. Show less
Racquet Sports Operations and Retail Manager
Nov 2015 - Dec 2017Racquet Sports On-Site Manager
Feb 2014 - Nov 2015

On
Dec 2017 - Dec 2021Brand Strategy Manager• Developed and implemented GTM strategies in Greece and Cyprus, focused on retail and customer marketing, distribution channels, and providing value.• Directed and completed 2 retail flag-store projects.• Ensured global brand guidelines and standards; premium product placement, and unified one brand voice across all marketing channels.• Developed the wholesale account network in Greece and Cyprus by market research, segmentation, tiering, and negotiating contracts.Managed Markets: Greece, Cyprus Show less

H&M
Dec 2021 - Sept 2023• Planned, coordinated, and executed omnichannel marketing projects that promoted H&M’s products and brand in the region.• Operated collaboratively with different teams to achieve marketing objectives while staying within budget, meeting established timelines, achieving KPIS, and securing brand global guidelines. • Focused on large brand moments and key campaigns that boosted brand awareness and local relevance.Managed Markets: Romania, Czech Republic, Slovakia, Hungary, Poland, Latvia, Estonia, Lithuania, Kazakhstan Show less • Transformed the Experience Operations department to an Omni-customer-centric focused one in 9 REEU Countries; applied new processes, workflows, and onboarded team members.• Led and empowered a cross-functional team of 25 marketing professionals; created conditions that enabled them to perform, improve, and grow.• Oversaw the processes of content creation in all marketing channels, secured brand image, guidelines, and impactful communication.• Directed the Loyalty Program, monitored loyalty KPIs, and established strategies that grew the database, increased customer lifetime value, and provided unique value to all members.• Launched the H&M brand in 3 European Countries; designed and implemented the GTM strategies. Secured a strong execution of activity plans and projects, always by applying a concrete omnichannel strategy and mindset.Managed Markets: Greece, Cyprus, Bulgaria, Serbia, Croatia, Georgia, Kosovo, Albania, North Macedonia Show less
Marketing Project Manager REEU SM-PL
Jan 2023 - Sept 2023Experience Operations Manager REEU SM-GR
Dec 2021 - Jan 2023

F31
Sept 2023 - Mar 2025Regional Brand & Trade Marketing Manager GCC• Led the development and execution of comprehensive marketing strategies for Retail and Wholesale operations in the GCC region, aligning with global brand strategy.• Managed all aspects of marketing planning, implementation, and execution for online and offline campaigns, ensuring synergy with worldwide initiatives.• Orchestrated a marketing events calendar, collaborating with Global Marketing & Communication to maximize impact and results for doors across the region.• Sourced and managed external creative entities for events, delivering results aligned with KPIs • Collaborated with the Commercial team to develop annual sales strategy, focusing on boutiques, wholesale partners, and outlets planning an events roadmap.• Planned and executed a comprehensive strategy for retail CRM in the EMEA region, leveraging customer relationship management systems and marketing tools.• Liaised with the Global HQ to support the execution of a regional communication plan, contributing to business objectives and brand equity.• Guided creative direction and strategies in GCCManaged Brands: On, Cariuma, CEP, Dymatize, Norda, RoarsomeManaged Markets: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan Show less

CARIUMA
Mar 2025 - nowHead of Brand Marketing
Licenses & Certifications
- View certificate

Online Marketing Fundamentals in Tourism
Google, Social Marketing ToolsSept 2016 - View certificate

Scrum Fundamentals Certified (SFC)
SCRUMstudy - Accreditation Body for Scrum and AgileDec 2018 
Coaching
Mediterranean CollegeNov 2017- View certificate

The Fundamentals of Digital Marketing
GoogleJan 2019 - View certificate

Customer Relationship Management
Indian Institute of Management BangaloreSept 2017 - View certificate

Introducing the Art of Negotiation
Alison - Free Online LearningSept 2017 - View certificate

Growth-Driven Design
HubSpot AcademyApr 2021 - View certificate

Social Media Marketing Certification Course
HubSpot AcademyMar 2021 - View certificate

Inbound Marketing
HubSpot AcademyApr 2021 - View certificate

Data Analytics for Managers
University of MichiganApr 2020
Volunteer Experience
Tour Guide
Issued by 2004 Summer Olympics on Aug 2004
Associated with Paris VorgiasFront Desk Representative
Issued by Athens Marathon The Authentic on Nov 2010
Associated with Paris VorgiasCo-Founder
Issued by Black Sheep Media on Feb 2020
Associated with Paris VorgiasEvent Coordinator
Issued by Special Olympics World Summer Games ATHENS 2011 on Apr 2011
Associated with Paris Vorgias
Languages
- grGreek
- geGerman
- enEnglish
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