Alexa Price

Experience

• 

  Salerno Bertoldi Architects

  Apr 1995 - Mar 1997

  Architectural Drafter

  Managed projects and drew plans for diverse residential and commercial structures.

• 

  CLH Architects Engineers

  Mar 1997 - Apr 1998

  Architectural Drafter

  Managed projects and drew plans for large commercial structures.

• 

  GML Design Group

  Jun 2001 - Nov 2001

  Senior Architectural Drafter

  Created custom home plans coordinating with Designer including schematic and construction documents.

• 

  Bertoldi Architects

  Nov 2002 - Nov 2006

  Architectural Project Manager

  Managed diverse commercial/residential projects from design conception, schematic design, design development, construction documents, bidding and estimating, construction administration to completion under direct supervision of architect.

• 

  Ivory Homes

  Mar 2007 - Aug 2007

  Architectural Design Associate | Client Marketing Services

  • Managed single family residential projects from initial client selection of home plan, drafting and creation of plan, permitting process, and construction.• Responsible for client relationship management to increase revenue with customers through the execution of “up-sell” initiatives and programs.

• 

  Nilson Homes

  Sept 2007 - Jun 2010

  Project Manager | Architectural Designer

  • Key member of the Sales pursuit team responsible for closing new customers by providing design consultations to sales reps and potential clients• Designed new residential projects including single family custom homes, single family production housing, and multifamily housing• Managed and designed new residential projects of varying scope and size working conjointly with marketing, estimating, production, and quality control• Contributed and worked as part of the marketing and sales teams to develop, design, and maintain a library of marketing collateral to support outbound marketing and increase sales• Created complete sets of construction documents and managed to completion• Consulted, coordinated, and scheduled directly with outside consultants to complete civil and structural components of construction documents• Developed the design and drafting schedule on an ongoing basis• Developed an individual schedule and project plan for each new residential project• Developed policies and procedures for company drafting and design standards including CAD standards• Staffed projects with drafting, structural, and civil personal as required• Proactively handled issues and emerging problems related to design changes• Communicated expectations and schedules to drafting team• Created and executed quality control standards for construction documents to decrease the occurrence of costly drafting errors• Tracked and reported progress of drafting projects to Production Director• Participated and contributed to the company value engineering initiatives to create affordable homes for consumers and increase company profits• Contributed to the companies charitable initiatives and programs by designing a child’s playhouse for a charitable silent auction Show less

• 

  Simply Modern Events

  Jun 2010 - now

  Owner | Event Producer | Event Designer | Corporate Event Planner | Wedding Planner | Party Planner

  Event Management: Strategy, Planning, Design, Execution, & Evaluation• Sold, designed, managed, and executed various event types, including >25 large-scale events (100+ attendees)• Designed event strategies with measurable marketing metrics, key KPI’s, and ROI• Created detailed event plans including timelines, floor plans, and renderings for each event.• Hired, contracted, and managed all event vendors including venues, caterers, rental entities, AV contractors, photographers, entertainers, florists, and many more specialty vendors• Managed all event food and beverage requirements including menu selection, tastings, presentation, and banquet event orders• Negotiated, reviewed, and executed contracts with clients and event vendors• Calculated and created event budgets ensuring adherence• Tracked and managed event finances including payments, invoicing, and reporting• Created, coordinated, and monitored event timelines and ensured deadlines were met• Coordinated all event logistics, including setup, registration and attendee tracking, presentation and materials support, and take-down• Ensured event compliance with insurance, permits, legal, and health/safety obligations• Proactively handled issues and emerging problems on the day of event• Conducted pre- and post- event evaluations and reported on outcomes• Coordinated travel arrangements for events including airfare, ground transportation, and lodging for event guests, VIP’s, speakers, and employees• Designed and maintained trade-show booth including all logistics for shipping, setup, and strike of boothBusiness Development• Responsible for end-to-end marketing and sales strategy and execution• Created Digital Marketing GTM plan for Lead Generation, CX, and conversion• Implemented eCommerce and CMS solutions to support the GTM plan• Utilized web analytics to measure campaign efficacy• Developed and maintained complete library of marketing collateral to support outbound marketing and sales Show less

• 

  HonorHealth

  Oct 2016 - May 2017

  Event Manager

  • Planned, designed, and executed 2,000+ meetings and events of varying scope and size• Developed and maintained the event calendar and schedule for three hospital campuses• Managed VIP speakers and guests including scheduling, agenda, and logistics • Worked closely with marketing to develop event strategies that created brand awareness, drove customer engagement, and generated ROI for internal partners. • Created detailed event plans including timelines, floor plans, and renderings for each event.• Hired, contracted, and managed all event vendors including venues, caterers, rental entities, AV contractors, photographers, entertainers, florists, and many more specialty vendors• Managed all event food and beverage requirements including menu selection, tastings, presentation, and banquet event orders• Negotiated, reviewed, and executed contracts with clients and event vendors• Calculated and created event budgets ensuring adherence• Tracked and managed event finances including payments, invoicing, and reporting• Created, coordinated, and monitored event timelines and ensured deadlines were met• Coordinated all event logistics, including setup, registration and attendee tracking, presentation and materials support, and take-down• Ensured event compliance with insurance, permits, legal, and health/safety obligations• Proactively handled issues and emerging problems on the day of event• Conducted pre- and post- event evaluations and reported on outcomes Show less

• 

  InEight Inc.

  Jan 2018 - Jun 2019

  • Helped shape and determine the strategic direction of events for the field marketing department.• Established and maintained the yearly event calendar including creation of internal processes and criteria for event selection and participation.• Created event strategies aligned to business goals including brand awareness, industry thought leadership, and qualified lead generation.• Developed and maintained full-scale, detailed event plans used to track project milestones, deliverables, budgets, qualified leads and ROI.• Delivered positive impact to pipeline and brand perception through completion of successful events.• Managed junior event producers to ensure successful pre-planning and day-of event execution.• Established best practices and internal processes for end-to-end event planning, execution, and tracking, ensuring adherence within the field marketing department. Show less

  • Senior Events Producer Manager

    Sept 2018 - Jun 2019

  • Events Producer Manager

    Jan 2018 - Aug 2018