Camila Estefano

Experience

• 

  Havas

  Sept 2003 - Apr 2005

  Trainee
• 

  J. Walter Thompson Worldwide

  Jan 2006 - Dec 2006

  Marketing Assistant
• 

  Velocità

  Jan 2007 - Feb 2008

  Marketing Analyst
• 

  Telefonica

  Mar 2008 - Mar 2011

  Senior Marketing Analyst
• 

  GVT

  Mar 2011 - Jul 2014

  Product Manager
• 

  Vivo (Telefônica Brasil)

  Jun 2015 - Mar 2021

  - Responsible for Vivo’s Video Business taking care of a portfolio with +20 products such as Vivo TV, Amazon Prime Video, NBA League Pass, GloboPlay, NFL Game Pass, HBO Go, Telecine, ...- Leadership of the marketing strategy and P&L foccused on hiper-growth through short-term and long-term tactics and creating a strong brand positioning to reach Vivo’s aggressive revenue and profitability targets- Commercial development through an omni-channel strategy, creating a unique experience for the customer with the sales and marketing channels Show less • Leading the marketing and go-to-market strategy of Vivo`s digital services and products for mobile ecosystem and broadband customers• Working in the areas of entertainment, IOT, e-health, education, security and insurances, managing products from partners like Amazon, Globo, NFL, NBA, TIDAL, HBO, Disney, ESPN, McAfee etc• Responsable for defining and deploy customers acquisition strategy • Managing digital campaigns for the full funnel with KPIs monitoring such as conversion, CPA, ROI and Life Time Value, continuously testing and analyzing creatives and channels audience to maximize digital growth and sales performance• Developing innovative media and messaging strategies and manage multi-campaign scenarios • Responsible for the pricing strategy, portfolio development, profitability analysis and product positioning• Defining commercial strategy, forecasting and setting targets • Responsible for leading a cross functional team of 7 people Show less • Directly responsible for defining and implementing the marketing strategy for all Pay TV content partners (Globosat, HBO, ESPN, Fox, Warner, Turner, Discovery) aligned with Vivo´s strategyMapping, identifying and analysing new opportunities• Responsible for the interface and relationship with content partners• Defining the communication strategy for Pay TV (on and offline media, PR and events)• Responsible for implementing Pay TV sales in stores together with creating an exclusive in store experience and setting all the trade marketing materials for more than 300 Vivo stores• Establish products’ price strategy for customers’ different moments (acquisition, monetization and disconnection)• Development and implementation of marketing actions in the different sales channels (sales incentive campaigns sponsored by content partners) Show less

  • Marketing Manager - Apps and PayTV

    Mar 2020 - Mar 2021

  • Marketing Manager - B2C - Digital Services

    Jun 2018 - Mar 2020

  • Marketing Manager - B2C Fixed - Pay TV

    Jun 2015 - May 2018
• 

  Prainha SR

  Oct 2020 - Oct 2023

  Business Owner
• 

  Em Busca de Uma Estrela

  May 2022 - now

  General Manager

  O Em Busca de Uma Estrela, é um projeto social de formação de atleta de futebol feminino que tem como missão oferecer igualdade de oportunidades para meninas que querem jogar futebol, realçando a equidade de gênero e o empoderamento feminino. Com a atacante multicampeã Cristiane como embaixadora e apoio da Federação Paulista de Futebol (FPF), o projeto conta com uma equipe multidisciplinar qualificada para lapidar joias em campo.Dando início ao primeiro ciclo de formação em 2022, o projeto realizou 8 seletivas em todas as regiões da cidade de São Paulo. Atualmente atende 120 meninas, com idades entre 12 e 19 anos, com treinamentos de alta performance e acompanhamento extra campo com foco no cuidado sócio emocional, prevenção de lesão com fisioterapia especializada e apoio educacional.No primeiro ano, a iniciativa contou com o apoio de grandes marcas, como Droga Raia, Drogasil, Unilever, Volkswagen Financial Services, APSEN Farmacêutica, Ticket, Consórcio Embracon, Europ Assistance, Pinheiro Neto Advogados, Sabesp, Pernambucanas, Usiminas, Dryko Impermeabilizantes, Evonik e Penalty, como fornecedora de material esportivo. E também marcas que já assinaram para o segundo ciclo de projeto como Banco BMG, EY, Prodesp, Emae e OLX Brasil. Os patrocinadores, através da Lei Federal de Incentivo ao Esporte, tem suas marcas expostas em campo e uniformes, contam com ativações durante a realização do projeto, além de receber contrapartidas em mídias sociais do projeto. Show less