
Ahmed Asaad
Project Coordinator

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About me
Export Manager – Middle East, Central Asia & South Caucasus
Education

October 6 University
1998 - 2005Bachelor's of Engineer Electromechanical Engineering 3.0/4.0Electro Mechanics Engineering
Experience

BAUER Spezialtiefbau GmbH
Sept 2000 - Nov 2004Project Coordinator• Supporting and assisting the project manager with organisation of schedules and construction projects such as Hauptbanhof, Berlin• Assisting with concrete implementation in the course of constructing a diaphragm wall• Supporting the assembly of Bauer drilling rigs (Hydraulic and steel work of BG 25 & BG 40)• Assisting with the electronic installation in drilling rigs

Soilmec S.p.A.
Nov 2005 - Jan 2007Service & Spare Parts Manager• Supervising spare part sales• Handling inquiries and assisting with client's on-going needs by conducting illustrative reviews• Assisting clients to understand and benefit from technical plans and relationship factors, and carefully monitoring client account issues• Coordinating with headquarters in Italy (Soilmec) and China (SANY Cranes)• Stock control and management• Expert understanding of hydraulic and electric circuits

Saint-Gobain Abrasives
Feb 2007 - Jan 2010Marketing Engineer - MENA• Assisting the dealers’ salesmen during end users visits in order to give the most appropriate specifications on machines and diamond cutting solutions • CPD product specialist providing technical and service support • Carrying out demos as and when required on CPD products (NORTON, CLIPPER, BRAUN, NIMBUS, ICS) • Assisting SGA Dubai on marketing & exhibitions matters • Stock control and management for both machines and spare parts • Carrying out general repair jobs on all the equipment onsite • Initial set up, installation and commissioning of diamond cutting machines • Detailed monthly service reports • Business development; encouraging new business growth, meeting service targets and providing excellent customer satisfaction • In addition to this role, I was promoted to Sales Executive for the distribution and professional market in UAE and Levant in August 2009 Show less

TYROLIT Group
Feb 2010 - Sept 2018Area Sales Manager - Metal Trade & Construction• Relationship management; establishing and maintaining excellent internal and external relationships, sourcing and developing new business relationships, and generating and negotiating new income for TME across the Middle East and East Africa to increase year-on-year sales opportunities• Actively managing the sales process for Levant region for construction and trade products• Event management; construction and trade exhibitions and arranging of post-event customer conferences• Research and development; Researching and developing resources that create timely and efficient workflow• Processing high-level and complex reports on a weekly and monthly basis to guide and drive the construction products with the most profitability cost to TME• Fully accountable for all client proposals, contracts and any further documentation, following TME procedure• Construction Division; Product Specialist providing answers on technical problems and carrying out demonstrations as and when required for all TME partners• Providing cutting solutions for very specific and particular cutting projects, e.g. steel, solid copper blocks and under-water cutting• Providing expert service training for business partners and direct end-users to ensure first-rate customer satisfaction from start to end• Assisting the dealer’s salesmen during end-user visits in order to give the most accurate specifications on machines and diamond-cutting tools• Good knowledge in SAP CSM Show less

Saint-Gobain Abrasives
Oct 2018 - now• Collaborating and insuring network expansion with regional sales team of four to grow our network of partners, focusing on strategic alignment and mutual growth.• Partner Development: Manage existing channel partnerships, identifying and assigning new partners. • Lead the partner onboarding process, including documentation, screening, and management.• Program Development: Design and execute comprehensive programs like training, marketing ideas, pricing, and incentive strategies to drive performance.• Following compliance and SGA polices for partners’ agreements, year-end bonus to ensure guidelines in place and achieve partners’ satisfaction and success.• Conduct market intelligence for a detailed market research to identify new business opportunities, potential for expansion, and partnership prospects.• Analyse market potential, product diversity, using analysis and reporting skills for market development and strategies.• Manage sales KPI reporting and address channel conflicts. • Compile and present detailed reports on partner performance and opportunities for growth with SGA HQ in Turkey. Show less * Leading a company which covers the business development of four flagship brands in the Middle East region; which includes Pakistan, GCC, Near East and Egypt. * Involved and turnaround the company's financial results and working close to the higher local management, Turkey and France; through: 1) A restructuring mission leading to a lean and efficient team among the sales, finance and customer service function 2) Improving margins through pricing system and mix-management strategies 3) Developing the products and customer diversity across the region* Improved the compliance grading of the company, via a through review of the policies and procedures, as well as implementing action plans to align with the group policy * Reporting to Turkey and France with healthy results and managing sales team of two for ME operation. Show less * Developing, implement and executing sales strategy for regional responsibility within the Steel Industry, Steel Fabricators, Oil & Gas, Automotive, Wood, and Construction.* Lead the team sales managers, and sales support staff responsible for sales in the Middle East & Levant region.* Manage area specific sales planning of order income, sales, and turnover within strategic and operational planning as communicated annual and monthly forecasts.* Negotiate, develop and enhance the business relationships with suppliers.* Support distributors in further development of distribution sales to expand market access and market share through existing channels. * Provide support by developing a proper business plan through annual business planning.* Control and supervise the execution of the agreed business plan through monthly business reviews; negotiate and sign individual contracts (direct sales)* Systematic identification, analysis, and management of current or potentially important key customers.* Working close with Centres of Excellence in the region for the regional application engineering to meet local market requirements, develop non- standard products and deliver turn-key solutions for Automotive, Wood (A&S) and Abrasives projects.* Plan, coordinate and ensure successful execution of conferences, road shows, theoretical and physical training if required, etc. to increase the brand awareness, influence specs to improve market penetration. Show less
Export Manager - Middle East, Central Asia & South Caucasus
Jan 2024 - nowExport Manager - Middle East & Pakistan
Jan 2022 - Dec 2023Regional Sales Manager - Middle East & Pakistan
Oct 2021 - Jun 2022Sales Manager - Middle East & Pakistan
Oct 2018 - Dec 2021
Licenses & Certifications
- View certificate

TYROLIT Abrasives Metal Trade Training Level 1 & 2
Jan 2013
Languages
- arArabic
- enEnglish
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