Alex Chapko

Experience

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  Commercial Bank "Alliance"

  Apr 2007 - Jun 2008

  Bank specialist for implementation and support of electronic systems
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  Citia BTC

  Jun 2008 - Dec 2010

  Business development consultant

  Business planning, Budgeting, Building partnerships, Sales, Project management

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  Tzifir

  Feb 2011 - Jun 2011

  New Business Director

  I developed the new business development function in the digital advertising agency from scratch. In cooperation with the owner & critical stakeholders, I structured the USP of the company, pitch, and ideal customer profile.

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  J&I Advertising

  Jun 2011 - Oct 2012

  New Business Director

  As the company's first new business director in a creative & PR agency, I organized the sales process and sales materials to find and win new clients in the enterprise sector. I helped the company win 12 major clients and added 6 figures in new revenue.

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  Pixela Labs

  Apr 2012 - Mar 2013

  Director of business development

  As a Global Director of business development, I worked closely with the company's CEO and owner on the development and execution of the growth strategy, including the analysis of the key target markets across North America, Europe, the Middle East, and Southeast Asia. Alongside the product team, I was leading sales materials, positioning, ideal customer profile development, and further sales of 5-figure contracts related to enterprise services (e.g., CAVE applications development, Mobile applications, 3D Software Development (Outsourcing) to clients like Saudi Aramco, Boeing, McDonald's, and others. Moreover, we identified and launched a new product-development direction in adapting the content to 3D projectors used in the education industry. Together with the CEO, we established cooperation with the public sector (K12 schools and universities in the US) and partnerships with OEM manufacturers of projectors and 3D screens to bundle our product. Show less

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  Newzmate (acquired by Piano)

  Apr 2013 - Oct 2018

  CEO & Co-Founder

  As CEO and Co-Founder of Newzmate, I led the company’s transition from a consumer-focused product to a B2B SaaS platform for the media industry, specializing in content personalization and automation.It included building a talented team and scalable processes that enabled us to secure 60+ clients across 10 countries.Through a collaborative effort, we achieved consistent revenue growth (15% YoY), which ultimately led to a seven-figure acquisition by Piano.

• 

  Piano

  Oct 2018 - now

  Own Piano’s end-to-end revenue acceleration plan across all markets and products, coordinating sales, marketing, RevOps, finance, and product to create a single growth OKR framework. Champion a growth culture through process-driven goal setting, action tracking, and results measurement.Deploy Gen AI/LLM-powered playbooks (deal intelligence, GTM engineering for pipeline growth, sales pitch, and sales process optimization) to improve win rates and sales velocity.Use data-backed addressable and obtainable market analysis to prioritise verticals and geographies based on buying intent.Standardise sales enablement & tooling Show less Currently, as Global SVP of Alliances, I lead strategic partnerships with news media companies and media agencies, building national data alliances and private marketplaces across 10 countries. This initiative helps news media companies unlock new revenue streams (replacing low CPM open RTB networks) and reclaim the value they can create in the advertising ecosystem. By leveraging Piano’s advanced analytics and data management stack, I have launched multi-publisher private marketplaces, resulting in sustainable revenue growth and expanded market share. I continue to act as an in-house entrepreneur, driving innovation and spearheading new value-creation opportunities for Piano’s global client base. Show less In my role as General Manager for Eastern Europe, the Middle East, and Asia, I initially supported the post-acquisition integration of Newzmate, aligning the product & sales processes with Piano’s broader business strategy. After the integration, I oversaw all operational aspects, sales, R&D, product development, and client services. My leadership helped scale Piano’s presence in over 60 countries, generating 8-figure top-line revenue growth. I implemented operational efficiency programs and cross-functional team alignment, increasing client retention and satisfaction. Notably, I ensured business continuity during major disruptions (such as the full-scale invasion in Ukraine), maintaining 30-person team retention and avoiding operational delays. Show less

  • Senior Vice President, Growth

    Apr 2025 - now

  • Global SVP, Alliances

    Oct 2023 - May 2025

  • General Manager

    Oct 2018 - May 2025

  • VP of Sales

    Oct 2018 - Sept 2023