Ajinkya Lakade

Experience

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  Mehta Kothari & Co

  Aug 2016 - Sept 2016

  Apprentice

  • Diligently contributed to Mehta Kothari & Co's finance team during a 2-month internship, where I immersed myself in the field of accounting, gaining valuable hands-on experience.• Executed fundamental accounting tasks, including recording financial transactions, managing ledgers, and reconciling accounts.• Assisted in the preparation of financial statements, demonstrating a commitment to accuracy and compliance with accounting standards.• Conducted day-to-day bookkeeping activities, ensuring the accuracy and completeness of financial records.• Utilized accounting software Tally to streamline processes and enhance efficiency.• This internship at Mehta Kothari & Co not only deepened my understanding of accounting processes but also allowed me to contribute meaningfully to the financial operations of the company. Show less

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  Datamatics

  May 2017 - Nov 2017

  Internship Trainee

  • Engaged in a dynamic 7-month internship at Datamatics, where I played a pivotal role in data entry tasks, contributing to the efficiency of information management processes.• Executed accurate and timely data entry tasks, maintaining a high level of precision and attention to detail.• Collaborated with team members to ensure seamless data flow and consistency across databases.• Assisted in organizing and categorizing large datasets, optimizing accessibility for analysis and reporting purposes.• This internship provided a solid foundation in data entry, honing my ability to manage large datasets efficiently. It also allowed me to develop a keen eye for detail and a commitment to maintaining data accuracy. Show less

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  InVideo

  Jun 2019 - Aug 2019

  Operations Executive

  • Executed end-to-end video editing tasks, from conceptualization to final production, meeting and exceeding creative briefs and project requirements.• Collaborated closely with the creative team to bring concepts to life, contributing to the visual identity of various projects.• Contributed creative insights to enhance the visual storytelling and engagement of video content, adhering to brand guidelines.• Effective communication and collaboration skills in a fast-paced, creative work environment. Show less

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  Diquery Digital LLP

  Jun 2021 - Nov 2022

  Digital Marketing Specialist

  • Digital Marketing Specialist with a robust experience, contributing to the success of diverse digital campaigns. Proficient in developing and implementing strategies across various online channels to drive brand visibility, engagement, and conversion.• Orchestrated and executed result-driven digital marketing campaigns.• Implemented SEO strategies that led to a notable increase in organic website traffic and keyword rankings.• Successfully managed and optimized paid advertising campaigns, maximizing ROI and enhancing online presence.• Developed and executed comprehensive digital marketing strategies, encompassing social media, content marketing, email campaigns, and SEO.• Conducted market research and analysis to identify trends, opportunities, and competitor landscapes.• Collaborated with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.• My time at Diquery Digital was a dynamic journey where I played a key role in steering digital marketing initiatives to success. From crafting and executing strategies to optimizing campaigns for maximum impact, I developed a comprehensive skill set that contributed to the company's digital presence and growth. Eager to bring this experience and expertise to new challenges in the ever-evolving landscape of digital marketing. Show less

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  Togglehead

  Nov 2022 - Dec 2023

  Paid Media Executive

  • Specializing in crafting and optimizing paid media campaigns for impactful digital marketing outcomes. Proficient in leveraging various advertising platforms to drive brand visibility, engagement, and measurable ROI.• Implemented data-driven strategies for paid search, display, and social media advertising, contributing to enhanced brand reach and customer acquisition.• Collaborated in developing innovative ad creatives and copy to maximize campaign effectiveness.• Developed, executed, and optimized paid media campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels.• Conducted thorough keyword research and audience targeting to optimize campaign performance and ensure cost-effectiveness.• Monitored and analyzed campaign metrics, providing insightful reports and recommendations for continuous improvement.• Worked collaboratively with cross-functional teams to align paid media efforts with broader marketing strategies.• My tenure as a Paid Media Executive at Togglehead was marked by successful campaign executions and a commitment to achieving and surpassing marketing goals. I leveraged my skills in paid media strategy, campaign optimization, and analytics to contribute to the company's digital marketing success. Eager to bring this expertise to new challenges in the ever-evolving landscape of paid media and digital advertising. Show less

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  GroupM

  Dec 2023 - now

  Senior Executive - Search