Caleb Byrd

Experience

• 

  The Signal

  Aug 2016 - May 2020

  Staff Writer

  Wrote feature, opinion, and news pieces for Ouachita's weekly student newspaper.

• 

  JR Eldridge Show

  Sept 2016 - Dec 2019

  Host/Producer

  - Hosted weekly high school football show- Edited video for use in highlight reels- Performed color commentary duties for high school football games

• 

  Ouachita Baptist University

  Sept 2016 - Nov 2017

  Athletic Communications Intern

  - Wrote press releases for Ouachita athletic events which were republished by news publications across Arkansas and Texas- Produced original feature content for Ouachita's athletic website- Built Ouachita's athletic brand to market to potential student-athletes

• 

  Mhp.si

  May 2017 - now

  I managed the internal marketing and branding efforts of MHP/Team SI, a full-service marketing agency headquartered in Arkansas and serving clients nationwide, through:- Executing a comprehensive SEO effort to increase the agency's organic lead generation- Transforming the agency's social media presence through the use of vertical video and engaging content - Planning and executing digital marketing campaigns to target decision makers in key vertical focuses and expand the agency's clientele- Writing and editing thought leadership content marketing pieces to establish the agency's position as an industry pioneer- Leading an internal team to push through large-scale projects- Generating progress reports to present to internal stakeholders Show less I coordinate the internal marketing and branding efforts of MHP/Team SI, a full-service marketing agency headquartered in Arkansas and serving clients nationwide, through:- Planning and executing a comprehensive SEO effort to increase the agency's organic lead generation - Planning and executing digital marketing campaigns to target decision makers in key vertical focuses and expand the agency's clientele- Writing and editing thought leadership content marketing pieces to establish the agency's position as an industry pioneer- Highlighting the work and expertise of the agency through social media storytelling- Coordinating client testimonial video projects to communicate the agency's values and experience- Executing of the agency's 50th anniversary campaign to boost local brand awareness and establish brand authority Show less I worked with clients in a variety of industries, including auto, agriculture, retail and education, to increase online engagement and boost revenue through:- Creating 25+ blogs and landing pages each month and performing quarterly website audits to develop and implement SEO strategy.- Developing monthly social media calendars to bolster brand awareness and acquire new customers.- Responding to Facebook and Google reviews to manage client online reputation.- Transcreating digital copy into Spanish to assist clients in reaching new markets.- Writing copy for display, search and social media ads.- Building and updating client websites through WordPress and other content management systems. Show less

  • SEO & Analytics Specialist

    Aug 2023 - now

  • Marketing Manager

    Nov 2022 - Aug 2023

  • Marketing Coordinator

    Jan 2022 - Nov 2022

  • Content Producer

    Aug 2020 - Jan 2022

  • Intern

    May 2017 - Aug 2020
• 

  OBU Signal

  Aug 2017 - Dec 2017

  Sports Editor
• 

  Zona Zegura

  May 2019 - Aug 2019

  Summer Intern

  I spent a summer in Cusco, Peru as an intern with the Zona Zegura house church network and the Kiley Stuesse Mission Center.- Taught English to 10 at-risk teenagers- Translated to Spanish for American volunteer teams- Coordinated social media efforts to communicate with Peruvian base and American donors