Simmy .

Experience

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  Eclerx Services Limited

  Oct 2016 - Jul 2020

  The project is based on forecasting development, maintenance and support. I work as an individual contributor. This includes:• Predictive analytics that involves an end to end cycle to create a forecast. As a service provider, we provide service and solutions to the client by generating insight about the business by studying the effect of spends and the market behavior on the basis of the best constructed Model (in terms of accuracy) and the forecasted data for Calls, clicks and Units. These inputs help client in strategy making, Business Planning and Decision Making. • Analyze and evaluate the quality of data used for model training and testing. • Analysis to calculate the attainment percentage for different vehicle Level marketing spends. Show less The project is based on Data Visualization wherein summarizing weekly activities for executives with an overall view, providing deep-dive and insights. • Post Campaign analysis to study the effectiveness of the campaign & providing insight about the significant and the important campaign.• Data Visualization: Preparing Reports/Generating insights and deep-dives in Tableau to drive the products. • Reseller Analysis: Analysis to find the target accounts using RFM Analysis. • Exploratory Data Analysis and discovering pattern/root cause in data helping client in decision making. • Creating Excel Dashboard to view weekly/quarterly performance.• Deep dive at the daily and weekly level of media mix forecast by bringing out the business insights.• Automated 50% of the process using macros, reducing 80 hours quarterly process to 25 hours click and run process. Show less

  • Senior Data Analyst

    May 2019 - Jul 2020

  • Data Analyst

    Oct 2016 - Apr 2019
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  UBS

  Aug 2020 - Aug 2021

  Business Risk Specialist
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  TIBCO

  Sept 2021 - Sept 2022

  Market and competitive intelligence analyst
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  Quest Global

  Nov 2022 - now

  Senior Software Engineer