Patrycja Sobieska

Experience

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  Self-Employed

  Jan 2013 - Jan 2016

  Freelance Translator and Marketer
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  ProCardia Medical sp. z o.o.

  Jan 2016 - Nov 2021

  • Led a comprehensive rebranding initiative, increasing brand awareness and customer engagement by 25%.• Implemented targeted digital marketing strategies that significantly enhanced customer interaction and contributed to overall business growth.• Directed the development of a new company website, optimizing for user experience (UX) and search engine optimization (SEO).• Collaborated with sales teams to craft compelling value propositions, driving increased sales for strategic products.• Maintained key professional relationships with KOLs to support the company’s strategic objectives and market positioning. Show less

  • Marketing Specialist

    Jan 2019 - Nov 2021

  • Junior Marketing Specialist

    Apr 2018 - Jan 2019

  • Marketing Assistant

    Jan 2016 - Apr 2018
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  Nobel Biocare

  Feb 2022 - Nov 2024

  · Managed a high-performing team of 13 marketing and education professionals, driving innovation and execution across Europe · Managed multi-million Euro budgets, delivering a 100x ROI in opportunities and 20x ROI in revenue through digital marketing campaigns· Facilitated promotional and educational events that generated a 15x ROI in revenue across various European markets · Executed product launches and relaunches in collaboration with cross-functional teams, aligning strategies across European countries· Oversaw product lifecycle from concept to end-of-life, ensuring market fit · Built strong relationships with KOLs and stakeholders to enhance market presence· Enhanced digital engagement by 40% by optimizing cross-platform content strategy and innovative social media outreach Show less · Drove a 20% annual sales growth in Eastern Europe through comprehensive marketing and educational strategies· Led digital marketing efforts, boosting brand awareness by 60% and educational event attendance by 40%· Developed multi-channel marketing communications to enhance customer and patient engagement· Fostered strong partnerships with KOLs to increase brand credibility and reach· Managed end-to-end execution of educational programs and events, aligning them with business goals Show less

  • Director of Marketing Europe

    Jan 2024 - Nov 2024

  • Marketing and T&E Manager Poland & Eastern Europe

    Feb 2022 - May 2024
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  Edwards Lifesciences

  Nov 2024 - now

  Senior Marketing Manager