
Stefanus Setiawan, MBA, CRME
Sales Executive

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About me
Hotel Commercial I Revenue Management & Strategy Optimization I Business Intelligence I
Education

Glion Institute of Higher Education
1998 - 2000Associate's degree Hotel and Tourism ManagementGraduated with distinction

Glion Institute of Higher Education
2015 - 2018Master of Business Administration in International Hospitality and Service Industry Management Area of specialization in Feasibility, Assets and Revenue Management
Experience

HYATT Resort Bali & Spa
Jul 2001 - Jul 2002Sales ExecutiveoResponsible for actively manage the various account in European market includes prospecting and developing accounts, contracting, sales calls , tradeshowoManaged groups from initial quotation, through contracting and then overall responsibility for liaison between sales and operational departments once group in house

Hard Rock Hotel Bali
Jul 2002 - Feb 2004Marketing Analyst and E-Commerce Sales ManageroResponsible for designing and implementing of continuous proactive, strategic selling strategies and action plans which will drive the optimization of hotel profitoResponsible to develop and increase hotel revenues and profitability from electronic distribution channels through ,Global Distribution Systems , Internet Distribution Systems, E-Business Strategies & Budget Planning, Data analysis and database development

Four Seasons Resorts Bali at Jimbaran and Sayan
Feb 2004 - Mar 2007oResponsible for market research, competitor intelligence and overall determination of all sales and marketing related strategies and activities to achieve annual room revenue budgets.oResponsible for developing the annual hotel Revenue Plan to meet owning company and operating company financial expectationsoResponsible for profit and product development analysis in room, F&B and SPAoResponsible for monitoring the Yield system for exceptions and accuracyoResponsible for animating network of existing distribution partners Show less
Sales Manager
May 2006 - Mar 2007Marketing Analyst
Feb 2004 - May 2006

Marriott International
Apr 2007 - Aug 2007Cluster Revenue Analysis ManageroResponsibility for Revenue forecasting analysis and strategies for the 4 Marriott properties in Jakarta of The Ritz Carlton, the JW Marriott hotel, Marriott Executive Apartment and the opening of Ritz Carlton Pacific Place. The cluster has more than 900 rooms to manage.oResponsible for weekly forecast projection, sales strategy analysis and pricing recommendation.

The Ritz-Carlton Hotel Company, L.L.C.
Sept 2007 - May 2009o Joined the opening team of The Ritz Carlton Jakarta Pacific Place is a brand new Ritz Caton Hotel in Jakarta .The hotel has 62 rooms (All rooms are Club and Suite type of accommodations) and 139 Residences including wedding and MICE facilities for up to 9,000 persons – the biggest hotel ballroom in Jakarta.oResponsible for Revenue Analysis, Revenue Strategy, Business Evaluations , Inventory Management and conducting Total Hotel Revenue Management meeting oThe Ritz Carlton Jakarta Pacific Place is the first Ritz Caton Hotel opened in Jakarta that is situated in Mega Kuningan business district. The hotel has 333 hotel rooms includes 42 suites.oResponsible for Revenue Analysis, Group Strategy, Business Evaluations and Inventory Management
Revenue Manager
Feb 2008 - May 2009Revenue Manager
Sept 2007 - Jan 2008

The Peninsula Hotels Bangkok
Jun 2009 - Oct 2009Director of Revenue ManagementoResponsible for maximizing and revenue analysis, profit and demand from 370 hotel rooms inventory.oResponsible for identifying revenue opportunities, communicating strategies and recommendations including determining the hotel sales strategy and pricing. oResponsible in the preparation of the annual business plan commentary and data for market overview, source markets, revenue forecast and strategies for achievement.

President Park Group, Hotel and Executive Service Appartments, Bangkok, Thailand
Oct 2009 - Jul 2010Director of Revenue ManagementoResponsible for Revenue Management deployment of five properties in Bangkok. These five properties consist of over 1,200 rooms-the largest room inventory in Compass Hospitality portfoliooScope of responsibility is to include developing infrastructure of revenue management system and enhancing resources tools, corporate training program and deploying revenue culture across the group and provide lateral services to other Compass Hospitality managed propertiesoResponsible for the group forecasting, conducting weekly property revenue meeting , identifying revenue opportunities, communicating strategies and recommendations including determining the group strategy and pricing in traditional and on-line channel. Show less

The Ritz Carlton, Sanya, Hainan, China
Jul 2010 - Nov 2011Director of Revenue Managemento Strategic Business Leader of Revenue Management function of the hotel of 446 rooms inventory. o Drive overall responsibility for balancing the financial objectives of the property to maximize total revenues. o Oversees all processes associated with demand, revenue, inventory, forecasting and opportunity analysis.

Marriott International
Nov 2011 - Nov 2013o Drive the cluster in revenue strategy deployment to improve business and financial performance.o Work with property Director of revenue strategy in business plan preparation and pricing strategy for the three properties.o Conduct and organize training to the cluster revenue management associates to further enhance the understanding of revenue management tool and strategy. o The cluster organization to manage Guangzhou market (China Marriott hotel: 850 rooms & Marriott Tianhe: 310 rooms), Shenzhen market: ( JW Marriott Shenzhen:402 rooms and Marriott Executive Apartment Shenzhen:155 rooms, opening Dec 2012), Sanya, Hainan island market : Marriott Sanya and Resort Yalong Bay: 452 rooms & Renaissance Sanya and Resort Haitang Bay: 504 rooms), Marriott Nanning: 328 rooms, Reinassance Huizhou: 342 rooms and Renaissance Guiyang : 340 rooms.
Revenue Strategy Task Force at JW Marriott Bangkok ( Erawan Cluster)
Aug 2013 - Nov 2013Director of Revenue Management, South China Marriott Revenue Management Cluster
Nov 2011 - Jul 2013

The Peninsula Hotels
Jan 2014 - Aug 2015Director of Revenue Managemento Drive the development of strategies focusing on market share, pricing strategies and hotel revenue growth of 300 rooms inventory. o Drive the development of all channel strategies including offline, online and Global Distribution System and the channel campaigns.

Minor Hotel Group
Sept 2015 - May 2020Complex Director of Revenue Management Anantara and AVANI+ Bangkok Riverside.o Managing revenue management function and pricing strategy deployment for the Anantara Bangkok Riverside (400 rooms) and the new flagship hotel of AVANI Bangkok Riverside (250 rooms).o The job scope included the extended responsibilities managing function space, maximizing F&B and other ancillary revenue. o Introduced and developed the yield strategy for the group and function space and total hotel revenue strategy.

REVZERS - Revenue Optimizer Solution
May 2020 - nowHospitality Commercial , Revenue Strategy and Business Intelligence SolutionREVZERS is a high-tech human touch transforming your data into valuable insights.We build Business Intelligence tailor-made reporting solutions for Hotels, Restaurants, Food and Beverages, retailers, manufacturers, and Non-Profit Organizations to optimize their revenue potential by transforming their data into actionable insights.
Licenses & Certifications

Certification in Hotel Industry Analytics (CHIA)
AHLEI - American Hotel & Lodging Educational InstituteNov 2018
Certified Revenue Management Executive (CRME)
HSMAIJul 2019
Honors & Awards
- Awarded to Stefanus Setiawan, MBA, CRMEMINOR AWARD OF EXCELLENCE YEAR 2018 MINOR HOTEL GROUPS Apr 2019 Award Given for the Achievement of Extraordinary Efforts for the Year 2018.
- Awarded to Stefanus Setiawan, MBA, CRMETotal Hotel Revenue Innovation Award 2018 Minor Hotel Group Jul 2018 Received Total Hotel Revenue Innovation Award 2018 through the efforts of Introducing and developing first yield strategy for group and ballroom combination yielding for key peak periods and total hotel revenue management including food beverages and SPA.
- Awarded to Stefanus Setiawan, MBA, CRMEMinor Hotel Group Extraordinary Achievement Award 2018 Minor Hotel Group May 2018 Award is given for the extraordinary efforts to deliver an exceptional results in 2018.
- Awarded to Stefanus Setiawan, MBA, CRMERevenue Managament Inovation Award 2016 MINOR Hotels Group Apr 2016
- Awarded to Stefanus Setiawan, MBA, CRMEBest Commercial Team Collaboration Award 2016 ( Revenue and Ecommerce ) MINOR HOTEL GROUPS 2016
- Awarded to Stefanus Setiawan, MBA, CRMEManager of the 3rd Quarter 2008, The Ritz Carlton Jakarta Pacific Place The Ritz Carlton Jakarta Sep 2008
Languages
- enEnglish
- frFrench
- inIndonesian
- thThai
- chChinese
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