Stefanus Setiawan, MBA, CRME

Stefanus Setiawan, MBA, CRME

Sales Executive

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  • Timeline

  • About me

    Hotel Commercial I Revenue Management & Strategy Optimization I Business Intelligence I

  • Education

    • Glion Institute of Higher Education

      1998 - 2000
      Associate's degree Hotel and Tourism Management

      Graduated with distinction

    • Glion Institute of Higher Education

      2015 - 2018
      Master of Business Administration in International Hospitality and Service Industry Management Area of specialization in Feasibility, Assets and Revenue Management
  • Experience

    • HYATT Resort Bali & Spa

      Jul 2001 - Jul 2002
      Sales Executive

      oResponsible for actively manage the various account in European market includes prospecting and developing accounts, contracting, sales calls , tradeshowoManaged groups from initial quotation, through contracting and then overall responsibility for liaison between sales and operational departments once group in house

    • Hard Rock Hotel Bali

      Jul 2002 - Feb 2004
      Marketing Analyst and E-Commerce Sales Manager

      oResponsible for designing and implementing of continuous proactive, strategic selling strategies and action plans which will drive the optimization of hotel profitoResponsible to develop and increase hotel revenues and profitability from electronic distribution channels through ,Global Distribution Systems , Internet Distribution Systems, E-Business Strategies & Budget Planning, Data analysis and database development

    • Four Seasons Resorts Bali at Jimbaran and Sayan

      Feb 2004 - Mar 2007

      oResponsible for market research, competitor intelligence and overall determination of all sales and marketing related strategies and activities to achieve annual room revenue budgets.oResponsible for developing the annual hotel Revenue Plan to meet owning company and operating company financial expectationsoResponsible for profit and product development analysis in room, F&B and SPAoResponsible for monitoring the Yield system for exceptions and accuracyoResponsible for animating network of existing distribution partners Show less

      • Sales Manager

        May 2006 - Mar 2007
      • Marketing Analyst

        Feb 2004 - May 2006
    • Marriott International

      Apr 2007 - Aug 2007
      Cluster Revenue Analysis Manager

      oResponsibility for Revenue forecasting analysis and strategies for the 4 Marriott properties in Jakarta of The Ritz Carlton, the JW Marriott hotel, Marriott Executive Apartment and the opening of Ritz Carlton Pacific Place. The cluster has more than 900 rooms to manage.oResponsible for weekly forecast projection, sales strategy analysis and pricing recommendation.

    • The Ritz-Carlton Hotel Company, L.L.C.

      Sept 2007 - May 2009

      o Joined the opening team of The Ritz Carlton Jakarta Pacific Place is a brand new Ritz Caton Hotel in Jakarta .The hotel has 62 rooms (All rooms are Club and Suite type of accommodations) and 139 Residences including wedding and MICE facilities for up to 9,000 persons – the biggest hotel ballroom in Jakarta.oResponsible for Revenue Analysis, Revenue Strategy, Business Evaluations , Inventory Management and conducting Total Hotel Revenue Management meeting oThe Ritz Carlton Jakarta Pacific Place is the first Ritz Caton Hotel opened in Jakarta that is situated in Mega Kuningan business district. The hotel has 333 hotel rooms includes 42 suites.oResponsible for Revenue Analysis, Group Strategy, Business Evaluations and Inventory Management

      • Revenue Manager

        Feb 2008 - May 2009
      • Revenue Manager

        Sept 2007 - Jan 2008
    • The Peninsula Hotels Bangkok

      Jun 2009 - Oct 2009
      Director of Revenue Management

      oResponsible for maximizing and revenue analysis, profit and demand from 370 hotel rooms inventory.oResponsible for identifying revenue opportunities, communicating strategies and recommendations including determining the hotel sales strategy and pricing. oResponsible in the preparation of the annual business plan commentary and data for market overview, source markets, revenue forecast and strategies for achievement.

    • President Park Group, Hotel and Executive Service Appartments, Bangkok, Thailand

      Oct 2009 - Jul 2010
      Director of Revenue Management

      oResponsible for Revenue Management deployment of five properties in Bangkok. These five properties consist of over 1,200 rooms-the largest room inventory in Compass Hospitality portfoliooScope of responsibility is to include developing infrastructure of revenue management system and enhancing resources tools, corporate training program and deploying revenue culture across the group and provide lateral services to other Compass Hospitality managed propertiesoResponsible for the group forecasting, conducting weekly property revenue meeting , identifying revenue opportunities, communicating strategies and recommendations including determining the group strategy and pricing in traditional and on-line channel. Show less

    • The Ritz Carlton, Sanya, Hainan, China

      Jul 2010 - Nov 2011
      Director of Revenue Management

      o Strategic Business Leader of Revenue Management function of the hotel of 446 rooms inventory. o Drive overall responsibility for balancing the financial objectives of the property to maximize total revenues. o Oversees all processes associated with demand, revenue, inventory, forecasting and opportunity analysis.

    • Marriott International

      Nov 2011 - Nov 2013

      o Drive the cluster in revenue strategy deployment to improve business and financial performance.o Work with property Director of revenue strategy in business plan preparation and pricing strategy for the three properties.o Conduct and organize training to the cluster revenue management associates to further enhance the understanding of revenue management tool and strategy. o The cluster organization to manage Guangzhou market (China Marriott hotel: 850 rooms & Marriott Tianhe: 310 rooms), Shenzhen market: ( JW Marriott Shenzhen:402 rooms and Marriott Executive Apartment Shenzhen:155 rooms, opening Dec 2012), Sanya, Hainan island market : Marriott Sanya and Resort Yalong Bay: 452 rooms & Renaissance Sanya and Resort Haitang Bay: 504 rooms), Marriott Nanning: 328 rooms, Reinassance Huizhou: 342 rooms and Renaissance Guiyang : 340 rooms.

      • Revenue Strategy Task Force at JW Marriott Bangkok ( Erawan Cluster)

        Aug 2013 - Nov 2013
      • Director of Revenue Management, South China Marriott Revenue Management Cluster

        Nov 2011 - Jul 2013
    • The Peninsula Hotels

      Jan 2014 - Aug 2015
      Director of Revenue Management

      o Drive the development of strategies focusing on market share, pricing strategies and hotel revenue growth of 300 rooms inventory. o Drive the development of all channel strategies including offline, online and Global Distribution System and the channel campaigns.

    • Minor Hotel Group

      Sept 2015 - May 2020
      Complex Director of Revenue Management Anantara and AVANI+ Bangkok Riverside.

      o Managing revenue management function and pricing strategy deployment for the Anantara Bangkok Riverside (400 rooms) and the new flagship hotel of AVANI Bangkok Riverside (250 rooms).o The job scope included the extended responsibilities managing function space, maximizing F&B and other ancillary revenue. o Introduced and developed the yield strategy for the group and function space and total hotel revenue strategy.

    • REVZERS - Revenue Optimizer Solution

      May 2020 - now
      Hospitality Commercial , Revenue Strategy and Business Intelligence Solution

      REVZERS is a high-tech human touch transforming your data into valuable insights.We build Business Intelligence tailor-made reporting solutions for Hotels, Restaurants, Food and Beverages, retailers, manufacturers, and Non-Profit Organizations to optimize their revenue potential by transforming their data into actionable insights.

  • Licenses & Certifications

    • Certification in Hotel Industry Analytics (CHIA)

      AHLEI - American Hotel & Lodging Educational Institute
      Nov 2018
    • Certified Revenue Management Executive (CRME)

      HSMAI
      Jul 2019
  • Honors & Awards

    • Awarded to Stefanus Setiawan, MBA, CRME
      MINOR AWARD OF EXCELLENCE YEAR 2018 MINOR HOTEL GROUPS Apr 2019 Award Given for the Achievement of Extraordinary Efforts for the Year 2018.
    • Awarded to Stefanus Setiawan, MBA, CRME
      Total Hotel Revenue Innovation Award 2018 Minor Hotel Group Jul 2018 Received Total Hotel Revenue Innovation Award 2018 through the efforts of Introducing and developing first yield strategy for group and ballroom combination yielding for key peak periods and total hotel revenue management including food beverages and SPA.
    • Awarded to Stefanus Setiawan, MBA, CRME
      Minor Hotel Group Extraordinary Achievement Award 2018 Minor Hotel Group May 2018 Award is given for the extraordinary efforts to deliver an exceptional results in 2018.
    • Awarded to Stefanus Setiawan, MBA, CRME
      Revenue Managament Inovation Award 2016 MINOR Hotels Group Apr 2016
    • Awarded to Stefanus Setiawan, MBA, CRME
      Best Commercial Team Collaboration Award 2016 ( Revenue and Ecommerce ) MINOR HOTEL GROUPS 2016
    • Awarded to Stefanus Setiawan, MBA, CRME
      Manager of the 3rd Quarter 2008, The Ritz Carlton Jakarta Pacific Place The Ritz Carlton Jakarta Sep 2008