Praveen Kumar

Experience

• 

  Business Standard

  Apr 2007 - May 2010

  • Responsible for revenue generation for Business Standard Magazines viz BS Motoring, Indian Management and Business Standard Hindi daily.• Performed sales of advertising space to a big group of clients for magazines and Business standard financial daily• Identified potential business opportunities which helped the magazine division to grow revenue from 3 million to 12 million in a span of 3 years.• Strengthened client relations by providing consistent and frequent campaign updates and delivery results. Show less

  • Officer

    Apr 2009 - May 2010

  • Advertising Sales Executive

    Apr 2007 - Apr 2009
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  Fever FM (HT Media Ltd.)

  Jun 2010 - Jun 2013

  • Generated 5 million revenue by selling radio ramayan sponsorship to ITC Mangaldeep, and also forged a strategic partnership with the client to create a Co branded FEVER RAMAYAN Mangaldeep pack which resulted in 20 million topline revenue to the client and additional 2 million to Fever 104 FM.• Conceived, conceptualized, and executed Kailash kher and Hariharan concert which resulted in 10 mn in revenue through sponsorship and tickets.• Grew Fever 104 FM revenue from 3.5 million to 45 million in a span of 3.5 years sheerly by offering innovative solutions and adding value to the client’s business. Show less

  • Sales Manager

    May 2012 - Jun 2013

  • Deputy Sales Manager

    May 2011 - Jun 2012

  • Assistant Sales Manager

    Jun 2010 - Jun 2011
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  Fourth Dimension Media Solutions Pvt Ltd

  Jul 2013 - Jan 2014

  Senior Manager
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  NDTV

  Jan 2014 - Feb 2024

  • Managed revenue for NDTV news network for The Rest of the south market.• Achieved business growth by 100% within 2.5 years by formulating a laser-sharp sales strategy.• Sold NDTV Architecture awards and property awards sponsorships to Saint gobain & Nippon Paint.• Won nippon paint business in the multi channel pitch by offering relevant branded content solutions - 'Live Green'.• Conceived & conceptualized real estate show focused on south and generated 1.3 crs from indiaproperty.com. Show less

  • Account Director

    May 2022 - Feb 2024

  • Senior Manager

    Oct 2016 - Jun 2022

  • Manager Sales

    Jan 2014 - Oct 2016
• 

  India Today

  Apr 2024 - now

  DGM-Live & Connected TV

  Responsible for managing revenue generation for the live and Connected TV business of Aajtak and India Today in the rest of the southern region.