Laxman Rajendram

Experience

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  Malaysian Law Students' Network

  Jan 2021 - Jan 2021

  Internship Program

  - Attended webinars on a variety of areas of law.- Formulated arguments for the Plaintiff and the Defendant in a personal injury claim assignment.- Drafted a Statement of Claim and State.

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  FLUX

  Jan 2021 - Jan 2022

  Digital Marketing Intern

  - Assisted in managing and growing social media accounts, including content scheduling and audience engagement. - Conducted competitor research to identify industry trends and opportunities for improvement in our digital marketing strategies.- Compiled and analyzed digital marketing performance reports using tools like Google Analytics, providing valuable insights for strategy refinement.- Contributed to content marketing efforts by creating engaging blog posts, and social media content.- Assisted in the management of the content calendar, ensuring consistent messaging and alignment with marketing goals. Tunjukkan kurang

• 

  Bright Network

  Jul 2021 - Jul 2021

  Intern

  - Attended 3-day virtual internship organized by Bright network - Drafted Environmental and Social Governance Plan (ESG) for Slaughter & May

• 

  Funding Societies | Modalku Group

  Jan 2022 - now

  - Collaborated effectively with a cross-functional regional team spanning Southeast Asia to successfully execute projects based in Malaysia. - Strategically partnered with prominent fintech aggregators, including iMoney and Ringgitplus to drive lead generation initiatives and elevate our brand presence.- Conducted A/B testing and refined ad copies, creatives, and bidding strategies to enhance campaign performance.- Collaborated with key stakeholders to achieve business KPIs while adhering to allocated budgets.- Developed and executed a comprehensive media plan on a monthly basis to optimize digital marketing campaigns.- Leveraged various paid advertising channels, including Facebook Ads, Google Ads, LinkedIn Ads, and TikTok Ads, to drive leads.- Utilized CRM tools such as Pipedrive, Mixpanel, Sisense, and Qlik to proficiently analyze and assess performance metrics.- Supported stakeholders by developing Formstack forms and automations, streamlining processes and enhancing data collection. Tunjukkan kurang

  • Digital Marketing Executive

    Feb 2023 - now

  • Digital Marketing Intern

    Jan 2022 - Jan 2023
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  Amicus Curiae

  Jan 2022 - Nov 2022

  Student Volunteer

  Student Volunteer at Legal Aid Centre Amicus Curiae x BAC