Lorenza Fedele

Experience

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  Spoon PR

  Jul 2012 - Aug 2013

  PR Assistant
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  Pelicans Group

  Sept 2013 - Sept 2017

  Marketing and Sales Manager

  Design and manufacturing company of bespoke accessories in leather and man-made fabrics for the Automotive industry, Hospitality sector, Finance/Fashion houses and the Royal Households. As Sales & Marketing Manager I oversaw the company’s B2B sales & marketing efforts for Europe, US and Middle East while supporting the team for Asia.I particularly enjoyed working with the client through that collaborative and creative process that led to a complete solution - from the idea generation to the design, manufacturing and global distribution.www.pelicans.co.uk Specialties: Bespoke Solutions, Corporate, Hospitality, Fashion, Automotive. Show less

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  Esquires Coffee

  Sept 2017 - Mar 2021

  Marketing Manager

  Number one coffee franchise in the UK (2018-2019 Elite Franchise Top 100).As the marketing manger, I drove the development & implementation of 360-degree marketing strategies whilst managing projects end-to-end. These include customer journey analysis & identification touch points, digital marketing, PR, partnerships, NPD, loyalty programs, seasonal promotions & communications as well as online information management, amongst others.As part of my role I also focussed on the development and execution of B2B franchise recruitment marketing initiatives, in collaboration with the sales dept. These include SEM (SEO, PPC), CRM marketing, affiliate programs and trade shows. I also managed the overall regional marketing budget and actively collaborated with the global HQ for the development & implementation of global brand standards and projects. Show less

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  Quix

  Mar 2021 - Jan 2024

  Marketing Manager
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  ABB

  Jan 2024 - now

  Digital Marketing Manager (Global)