John Journick

Experience

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  Nestle Waters

  Jan 2006 - Apr 2021

  Worked alongside VP Agency Operations to onboard and manage third-party sales organization supporting a $230M business► Led training of company priorities, category dynamics, brand 101s, and shopper trends at channel and account level► Developed off-the-shelf templates for category reviews, business reviews, and competitive market analysis► Liaison to wider channel team responsible for translating high-level channel strategies to agency environment► Provided supporting analysis and insights for gap closing, promotion planning, and volume projections► Crafted effective fact-based selling tools to inform assortment recommendations at the region and account level Show less Led category, consumer, and shopper insights initiatives for Northeast Supermarket sales team supporting $450M of business► Created and deployed compelling and actionable selling messages to drive volume and revenue growth, with focus on key distribution and growth initiatives within the company portfolio► Integrated consumer, shopper and analytic insights, processes and tools to achieve best in class category management objectives linked to both company and retailer strategies► Leveraged internal and third-party intellectual horsepower to develop Bottled Water merchandising strategies with the goal of increasing both category and NWNA space on shelf► Provided insights and recommendations regarding assortment, space requirements, share of shelf, and productivity for category reviews to drive market share Show less

  • Channel Development Manager, Agency

    Jan 2019 - Apr 2021

  • Category & Shopper Solutions Manager, Supermarket

    Jan 2013 - Dec 2018

  • Channel Development Manager, C-Store

    Jan 2011 - Dec 2012

  • Manager, Customer Reporting Solutions

    Jan 2009 - Dec 2010

  • Category Manager, Club/Mass

    Jan 2006 - Dec 2008
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  BlueTriton Brands

  Apr 2021 - Jul 2024

  Point of contact for channel, category, and shopper insights relative to headquarter initiatives as well as sales and marketing strategic priorities.► Authored 2025 Category Roadmap outlining company's category vision while supporting business objectives► Commercialized brand and shopper marketing plans into effective retail selling stories, developed and tracked KPIs and reported results & recommendations to key stakeholders► Crafted retailer-facing selling slides to communicate important issues not directly related to category performance (ESG initiatives, community engagement, weather preparedness, competitive defense) Show less Led the area of category, consumer, and shopper research for C-Store, Pharmacy, and Value channels supporting $1B of business► Co-Pilot to Sales Director and Channel Development Manager throughout commercial planning process, delivering channel strategy and priorities, category roadmap, sell sheets, distribution opportunities, and brand selling stories► Leveraged multiple syndicated and retailer data platforms to build a robust suite of reports to support day to day business management► Coordinated and presented category deep dives to C- and V-level executives, merchandisers, and buyers in top-to-top and joint business planning meetings► Onboarded and led agency category management team► Developed effective reporting solutions to help manage route to market migration, expand shelf space, and track new item distribution Show less Head of channel strategy, commercial planning, and sales enablement for the Foodservice channel► Delivered effective selling solutions including category roadmap, sell sheets, and pricing files► Worked cross-functionally to deliver reporting tools, sales samples, and point-of-sale assets► Organized and ran weekly operational review meetings► Coordinated trade show calendar including design and creation of booth assets► Streamlined production of POS assets to minimize duplication and reduce costs Show less

  • National Category Insights Manager

    Oct 2023 - Jul 2024

  • Category Manager, Small format

    Oct 2022 - Oct 2023

  • Channel Development Manager, Foodservice

    Apr 2021 - Oct 2022
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  Lavazza Group

  Dec 2024 - now

  Channel Strategy Manager

  Lead cross-functional efforts to build strategic vision, drive execution, and manage course correction actions ► Drive business development through analytics and strategic planning► Partner on commercialization strategy to strengthen market position► Collaborate with sales teams to support customer annual business planning