Samuel Olowo

Experience

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  Federal Ministry of Interior Abuja

  Dec 2015 - Oct 2016

  Account Assistant

  Prepare and schedule payment vouchers.Draft a professional business correspondence, emails and official documents.Keeping of AIE register and file also send copies of it to Internal Audit.In collaboration with the senior accountants, respond to all Audit Queries and Submit booklets of responses to Auditor-General for the Federation vide National Assembly.Post and balance the Vote Books.Check and ensure that payments are vouchers are prepared in line with acceptable standard.Correction of wrong placement and computation of promotion arrears.Maintenance of Cash Book on Sub-Treasury single Account for project Management Account and CERPAC Project Management Account. Show less

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  Fiverr

  Sept 2016 - Feb 2022

  Freelance Content Writer

  Added keywords, meta descriptions and alt image tags to increase SEO presence.Conducted extensive internet research to provide facts and statistics for articles and blogs.Researched industry-related topics by performing interviews and combing online sources.Created, edited and optimized web pages of evergreen content to improve SEO ranking for specific keywords.Proofread and edited content to prepare for publication.Increased brand awareness through event marketing, demonstrations, sales and brand promotion.Create brand name, mission and vision statement, brand guide, and slogans.Research and write articles, press release and web content.Assisted many people from various countries and industry, with different working ethics to effectively carry out their responsibilities.Edit and develop content to integrate keywords to increase traffic to website. Show less

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  Stylenet Technology

  Jul 2017 - Oct 2022

  Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.Executed all digital marketing initiatives, including SEO and SEM and social media content.Managed marketing campaigns to cultivate brand awareness and drive website traffic.Monitored and optimized advertising campaigns using Google, Instagram and Facebook.Identified growth opportunities and developed initiatives to increase market share.Collaborated with internal departments to build digital experiences and achieve marketing goals.Helped clients develop website portals and social media pages to promote businesses. Show less

  • Digital Marketing Consultant

    Feb 2017 - Oct 2022

  • Search Engine Optimization Specialist | Crypto Technical Writer

    Jul 2017 - Aug 2018
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  Lamama Lottery Inc.

  Apr 2019 - Mar 2022

  Design Consultant and Project Collaborator

  As a Design Consultant and Project Collaborator at LAMAMA LOTTERY INC, I spearheaded design advisory initiatives, providing strategic insights to the founder on product decisions. Leveraging a collaborative approach, I played a pivotal role in designing and executing multiple WordPress websites, ensuring cohesive and impactful visual experiences aligned with the company's objectives.Roles:Spearheaded the establishment of a new head office in Port-au-Prince and multiple regional offices in key cities, successfully expanding LAMAMA LOTTERY's physical presence and optimising operational efficiency.Introduced and executed a dynamic kiosk model for retail sales of lottery tickets, resulting in a about 83% increase in ticket sales and enhanced customer accessibility, positioning the brand as a market leader.Conceptualised and directed the design of a comprehensive suite of marketing materials, including billboards, flyers, caps, t-shirts, umbrellas, and more, resulting in a cohesive and visually compelling brand image, driving heightened engagement and brand recognition.Led the design direction of multiple WordPress websites for the founder’s other companies, steering projects from concept to completion with a keen focus on user experience.Devised and implemented impactful promotional strategies, leveraging marketing collateral to increase brand visibility and customer participation, resulting in a growth in lottery ticket sales during promotional periods.Fostered seamless collaboration across departments, ensuring alignment of design strategies with business goals. Successfully coordinated with regional teams for consistent brand representation, contributing to a unified and impactful market presence. Show less

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  Choice Coin DAO

  Sept 2021 - May 2022

  Content Manager

  As a Content Manager, I played a pivotal role in propelling an open-source project from its inception to a remarkable valuation of over $900,000. My strategic content initiatives not only contributed to the project's success but also garnered a referral for rewarding roles in prominent positions within other blockchain projects, underscoring my impact in the industry.Roles:Contributed to the expansion of an open-source project, strategically driving its valuation from zero to an impressive $900,000, positioning it as a thriving force in the Algoround ecosystem.Led the publication of a dynamic magazine and Algoalmanack, elevating both publications to become authoritative sources of information, resulting in a 30% increase in readership and industry recognition.Spearheaded the creation of compelling copy and multimedia content for diverse digital channels (social media, email, website), stimulating discussions and fueling community growth, ultimately contributing to a 30% expansion in the user base.Instituted and managed a community rewards program, efficiently distributing incentives to participants. Resulted in a 47% increase in program engagement, fostering a sense of community loyalty.Organised and coordinated Twitter Space sessions, maximising outreach and participation. Implemented strategic initiatives leading to a 25% increase in audience interaction and brand visibility on the platform.Successfully parlayed content management achievements into industry recognition, receiving referrals for rewarding roles in other prominent blockchain projects, attesting to the impact and influence cultivated through strategic content initiatives. Show less

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  Kaafila

  Sept 2021 - Jan 2022

  Community and Event Manager

  Kaafila is a decentralized media and education platform built with blockchain technology of Algorand and IPFS, to deliver a wide range of free courses, tests, certifications, and internships to Users worldwide.Kaafila is developing a portfolio of software/blockchain apps, such as: Decentralized Video sharing app for Independent Content Creators, NFT Marketplace, Universal Payment System, Metaverse for Virtual Learning, and a New Programming Language (CHIP).Roles:Worked closely with both creators and users.Worked as a community engagement manager where I managed online communities including discord servers, telegram and twitter.I facilitated discussion, address queries and ensure a positive and inclusive atmosphere for the users.Helped projects in growing their communities through my community engagement campaigns and growth strategies. This includes collaboration on airdrop campaigns, referral programs and incentivized activities to attract new members, enhance engagement and encourage community participation. Show less

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  Humble Swap (DEX)

  Oct 2021 - Aug 2022

  Community Moderator

  Forster relationships within users and projects.Promote healthy discussion within the community.Create engaging content such as blog posts, newsletters and social media posts.Keep the community informed about the project and industry trend.

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  Tinyman

  Nov 2021 - Aug 2022

  Community Support Volunteer

  Help to connect with the community in better ways as a TinyLead.Tinylead is a voluntary community role on social channels like Discord/Telegram to monitor and support the community.

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  Yesports

  Mar 2022 - now

  Social Media Manager

  As a Social Media Manager and QA Tester (Web3 Esport), I lead vibrant online communities, fostering engagement and loyalty, while concurrently ensuring the seamless functionality of web3 blockchain-based esport software through rigorous quality assurance testing. My dynamic role combines community-building expertise with hands-on technical proficiency to deliver immersive and flawless digital experiences.Roles:Implemented engagement strategies leading to an increase in user participation, while also implementing a proactive support system that reduced response time by 25%, fostering a thriving and supportive Web3 esports community.Executed targeted outreach campaigns as a social media assistant alongside with the Lead web3 Marketing Manager, boosting user acquisition by 70% and implementing retention initiatives that reduced churn by 25%. Enhanced user satisfaction, loyalty, and long-term commitment.Collaborated with development teams to streamline testing processes, accelerating product development.Revitalised content strategies, elevating social media engagement by 50%. Crafted compelling copies, video creation and editing, fortifying the Web3 esports platform's online presence.Established a structured feedback loop with users, incorporating their insights into the QA process. Resulted in a 15% increase in user satisfaction, showcasing a commitment to delivering a product that aligns with the expectations of the Web3 esports community. Show less

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  Yieldly

  Mar 2022 - May 2023

  Social Media & Community Manager

  As a Social Media & Community Manager with DeFi dApp Testing expertise on the Algorand blockchain, I adeptly curate engaging online communities while ensuring the seamless functionality and user experience of decentralised finance applications through rigorous testing, contributing to a cohesive and thriving digital ecosystem. My role blends strategic community building with hands-on technical proficiency to elevate the brand's online presence and user satisfaction..Roles:Developed and implemented a strategic advocacy program (ySummer) alongside with the Online community and Operation Specialist, mobilising community members to become yAgents, resulting in a 20% increase in positive brand mentions and user-generated content.Contributed to viral social media campaigns, achieving a 30% increase in content reach and engagement, effectively promoting DeFi dApps and establishing the company as a thought leader in the Algorand blockchain ecosystem.Implemented targeted growth initiatives, leading to an increase in community size, coupled with rise in user retention rates, demonstrating sustained community loyalty and active participation.Involved in comprehensive testing protocols, resulting in an improvement in the efficiency and functionality of decentralised finance applications, ensuring a seamless and secure user experience. Show less

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  ElevateHer UK

  Feb 2023 - Oct 2023

  Wordpress Developer

  Successfully revamped and redesigned ElevateHerUk's WordPress website, achieving a modern and visually appealing look that enhanced the organization's online presence.Implemented strategic changes and optimizations, resulting in improved website performance, responsiveness, and user experience, contributing to increased engagement and positive feedback.Took initiative in maintaining and updating the WordPress site, ensuring continuous relevance and alignment with the organization's evolving goals, leading to enhanced functionality and seamless navigation.Integrated third-party APIs and services as per project needs.Optimized website performance and ensured fast loading times.Executed custom WordPress development, introducing innovative features and functionalities, ultimately contributing to elevated brand perception and a more dynamic online platform for ElevateHerUk. Show less

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  Business Digit

  Sept 2023 - Mar 2024

  Develop and customize WordPress themes, plugins, and templates to meet client requirements.Create and modify website layouts and user interfaces using HTML, CSS, jQuery and JavaScript.Implement and integrate third-party APIs, plugins, and extensions to enhance website functionality.Conduct thorough testing and debugging to ensure the proper functioning of websites across different browsers and devices.Optimize websites for performance, security, and search engine visibility (SEO).Collaborate with designers and content creators to ensure a seamless user experience and visually appealing websites.Troubleshoot and resolve technical issues and bugs in a timely manner.Provide ongoing maintenance and support for WordPress websites, including updates and backups.Stay up-to-date with the latest WordPress trends, technologies, and best practices.Assist clients with website management, content updates, and training as needed.Collaborate with cross-functional teams, including designers, marketers, and project managers, to deliver successful projects on time and within budget.Keep accurate documentation of development projects, including code comments and version control. Show less As a Lead Web Designer, I was entrusted with steering the creative direction of web design projects, providing innovative solutions, and fostering a collaborative environment within the design team. Leveraging extensive expertise, I oversee the execution of visually compelling and user-centric website experiences, ensuring the seamless integration of design elements and optimal user engagement.Roles:Transformed the visual appeal and user experience of client websites, resulting in a 23% increase in user engagement and a 20% decrease in bounce rates through the implementation of innovative design strategies.Spearheaded the optimization of design workflows, reducing project completion times by 15% while maintaining the highest quality standards, fostering a more efficient and productive design team.Pioneered the adoption of responsive design principles, ensuring websites are user-friendly across various devices, resulting in a 38% increase in mobile traffic and improved overall accessibility.Orchestrated seamless collaboration between design, development, and marketing teams, enhancing communication channels and facilitating a 40% improvement in project alignment with organisational goals.Elevated client satisfaction by interpreting and incorporating client feedback into design iterations, leading to a 12% increase in client retention and the successful delivery of visually striking, tailor-made web solutions.Implemented proactive maintenance strategies for WordPress websites, executing timely updates and backups. Achieved a 98% reduction in website downtime, ensuring uninterrupted online presence and bolstering site reliability. Show less

  • Web Designer

    Jan 2017 - Mar 2024

  • Lead Web Developer

    Sept 2023 - Dec 2023
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  The Community Revolution CIC

  Jan 2024 - now

  Wordpress Developer

  Collaborate with designers: Work alongside UX/UI designers to translate design into a functional and engaging user experience.Develop websites: Code responsive and user-friendly websites based on client specifications or approved graphic design files. This includes the creation or customization of WordPress template files and Gutenberg blocks.Adhere to development standards and best practices: Maintain high code quality that adheres to community standards for accessibility, CSS coding, PHP coding, HTML coding, JavaScript coding, and Semantic HTML5 standards using a consistent markdown style guide.Implement SEO best practices: Optimise website templates for SEO strategies and techniques outlined by inhouse or external SEO consultants.Conduct cross-browser and cross-device testing: Create a consistent user experience across various platforms and devices.Optimize website performance: Code and test websites to adhere to standards set forth by Google’s PageSpeed Insights, Page Experience, and Core Web Vitals reporting.Develop custom WordPress code: Extend the platform’s functionality as necessary through custom development of WordPress custom post types, plugins, or REST API connections.Manage Back-End Services and Database Configuration: Oversee technical aspects of the CMS and server-side configurations for optimal performance.Maintain WordPress Core and Plugin Software: Regularly test and implement software updates related to WordPress core, plugins, or theme files.Troubleshoot and Resolve Issues: Address website bugs or problems related to themes, plugins, or hosting environments.Stay Updated on WordPress Updates: Research, learn, and implement the latest WordPress software and coding updates. Show less

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  SSAFA the Armed Forces charity

  Feb 2024 - now

  Digital Marketing Specialist

  I maintain branch microsites and social media feeds.Increase traffic to microsites and improve SSAFA’s digital brand.Keep content current and accurate.Support and maintain the SSAFA brand by consistently using SSAFA’s brand guidelines and tone of voice.Working with the digital marketing team, interpret analytical data to develop local communication plans.Working with local SSAFA branches, build social media channels and integrate on-line and off-line activity to best effect. Show less