Sophia Wineinger

Experience

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  Aston Martin Lagonda Ltd

  Jan 2013 - Jan 2017

  Organized exclusive, tailored gatherings for VIP customers, C-suite executives, and celebrity guests, while leading content creation and collaborating with Aston Martin’s regional press fleet to support brand communication. Notable events included the James Bond Spectre and Vulcan stunt in downtown Dubai, Grand Prix VIP experiences, Motor Shows, and British Embassy engagements. Additionally, I spearheaded the rollout of Aston Martin’s MENA first CRM program across all dealer markets, managing staff training and overseeing the program’s implementation and success Show less

  • Marketing, PR and CRM Manager

    Jan 2016 - Jan 2017

  • PR, Marketing & Administration Manager

    Jan 2013 - Jan 2016
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  INFINITI Motor Company

  Sept 2017 - Sept 2021

  In addition to my previous role, and as a result of my close collaboration with our third-party communications agencies, my responsibilities were expanded to include Head of Communications for the region including the QX80 Explorers Club media activation through Jordan exploring newly discovered ruins in Petra with National Geographic Fellow and Archaeology Professor Sarah Parcak which generated global attention, I also spearheaded regional QX50 and regional QX30 media activations and sustained loans. Show less I joined the regional office of INFINITI in 2017, just ahead of the Dubai-hosted global launch of the all-new QX80, which marked my first major activation with the brand. In this role, I led a variety of activations to showcase regional achievements globally, including the 2018 removal of the driving ban for women in Saudi Arabia and the regional launch of the INFINITI Engineering Academy as well as regional unveil and drive programs for new products. I also collaborated closely with the regional dealer network, reviewing and supporting their activations and in-retail activities to ensure alignment with brand guidelines and reinforcement of our key annual messages and goals. Show less

  • Experience & PR Manager, International Markets

    Jan 2019 - Sept 2021

  • Events & Experience Manager, International Markets

    Sept 2017 - Jan 2019
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  Lucid Motors

  Nov 2021 - now

  As a senior member of the experiential team, I oversee a broad range of activations both nationally and internationally. This includes executing numerous new partnership activations, many of which have evolved into annual events, significantly contributing to the brand’s growth and visibility.In addition, I managed our largest luxury partnership with Four Seasons, collaborating with over 20 properties across the USA. Through this partnership, I worked to optimize our brand’s presence by executing targeted, high-impact initiatives that aligned with both brand objectives and the luxury market’s demands. Show less

  • Senior Program Manager: Experiential

    Mar 2023 - now

  • Sr. Events Specialist

    Nov 2021 - Mar 2023