Robert Ryan

Experience

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  TFE Hotels

  Dec 2016 - Jan 2018

  Travelodge Hotel Sydney Wentworth Avenue

  • Guest Service Agent

    Jul 2017 - Jan 2018

  • Porter

    Dec 2016 - Jun 2017
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  Melbourne Convention and Exhibition Centre

  Mar 2017 - Jun 2017

  Event Associate
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  Holiday Inn Sydney Airport

  Feb 2018 - Feb 2019

  • Assistant Night Manager

    Jul 2018 - Feb 2019

  • Night Auditor

    Feb 2018 - Jul 2018
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  Oaks Hotels, Resorts & Suites

  Mar 2019 - Apr 2020

  Guest Services Specialist
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  Island Media

  Mar 2021 - Jun 2022

  Digital Marketing Analyst Team Leader

  -Evaluating, strategizing, & implementing the optimal optimization for Digital Channels, specializing in Google Ads , GTM & Analytic, works closely with the General Manager.-Coordinate the day-to-day activity and workflow of Digital Marketing team (SEO, PPC, SMM, Analytics)-Train, support and guide the team and peers- Escalate challenges to General Manager as they arise- Support Web Developer & Web Design Team in improving Landing Page performance to meet client's business objective Show less

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  Reprise Australia

  Jun 2022 - now

  Search Performance Executive

  Key Responsibilities- Perform day-to-day activities on Google Ads, SA360, Adobe Advertising Cloud, Google Analytic and other digital advertising platforms.- Understand client's needs and decide upon digital marketing strategy.- Monitor performance, suggest optimizations and achieve goals set.- Communicate frequently with clients to evaluate results and proactively suggest optimization opportunities to meet business goals.-Aggregate reports on a daily/weekly/monthly basis, while working with account leads to generate insights, calculate basic KPIs and understanding how metrics affect each other.-Use research tools to develop profile of target audience with view into their search/online behaviors, media consumption, etc.-Ensure agreed upon pacing and delivery of campaigns, prompt delivery of accurate and useful performance reports to clients.-Use multi-touch attribution to track touchpoints across the funnel, which will help maximize campaign effectiveness.-Leverage customer insights to better segment, target and reach potential customers-Leading and driving a robust testing framework for client.-Forecasting Paid Search media metrics against current performance and towards client objectives.Client: Superannuation Companies, Beauty & Health Products (Retail), B2B Service (Lead Gen), Radio Network. Show less