Furqan Ashiq

Experience

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  Congnitive Axis

  Feb 2012 - Jun 2012

  Junior PHP Developer

  I have worked in this company as a junior PHP developer and the following were my job duties during my stay over there.>> Worked on a PHP plugin at www.nomorecaptchas.com>> Creating and managing the database.>> Diagnosing and rectifying performance issues>> Writing Project Manual

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  Rayman Seo

  Dec 2012 - Mar 2013

  SEO Intern

  I had been started my SEO career as an SEO intern with Rayman Solutions which is a digital marketing agency. Below are some of the tasks I have done over there.>> Made bookmarks for clients sites to help with fast indexing and backlink building.>> Worked on web2.0 backlinks to increase page rankings.>> Done forum posting to get backlinks and to drive traffic.>> Drove traffic through QA sites such as Quora.com.

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  LAPTAB.COM.PK

  May 2013 - Dec 2013

  SEO Expert

  LapTab is an online shopping store in Pakistan. I have worked for them for one year and helped them to increase their revenues by implementing Facebook and Adwords campaigns. Made onsite changes in regard to Google's best practices and was able to rank many keywords.>> Onsite optimization (optimized categories & product pages)>> Performed Off-Page optimization to get quality backlinks.>> Implemented Google & Facebook ads to maximize revenues and maintained them on a daily basis. Spent $300 daily.>> Social Media Marketing on all social platforms to increase brand awareness and to get more leads.>> Handled GA & GSC to analyze traffic behavior.>> Performed Website Audit, Competitor Analysis & Content Audit a couple of times when needed.>> Applied Schema Codes to help search engines easily understand the web page and to create rich snippets. Show less

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  Black Arrow Communication Services

  Jan 2014 - Feb 2015

  SEO & PPC Specialist

  Black Arrow Communication Services is a call center in Lahore, that deals with personal injury cases. They had a UK based project (directsolicitors.co.uk) which was a very highly competitive niche where they were providing personal injury services all over the UK. I have worked for them for 5 months and delivered great results and then they had to shut down their project due to some legal issues. During my stay, I have managed and maintained their AdWord campaigns and helped them to increase the organic reach of the website. Duties that I had performed successfully are listed below:>> Analyzed the website to determine competition, Performed website audit, and competitor analysis & implemented an SEO plan accordingly.>> Have done extensive keyword research and finalized 400 keywords to compete.>> Deeply conducted the content audit both for site pages and competitor pages.>> Implemented Onsite changes in regard to Google's best practices.>> Managed & optimized 10 Adwords campaigns to get higher CTR & QS for cost-effective results.>> Total spent on Adwords was $97000 and the average conversion rate for all 10 campaigns was 6.15% which is considered an ideal rate.>> Improved traffic quality by using negative, exact match, and phrase match keywords.>> Improved CTR by A/B testing and by optimizing landing pages.>> Prepared PPC reports based on CTR and Conversion Rate.>> Built niche relevant backlink profile which resulted in 22 domain authority in 5 months with a 0% spam score.>> Made guest postings on quality websites to increase domain and page authority and gained referral leads.>> Google My Business and built business citations to get quality backlinks and website exposure.>> Social networking & Forum Postings to increase brand awareness and traffic.>> Driven traffic through QA sites such as Quora.com>> Analyzed & suggested content optimization to make pages more keyword specific.>> Implemented schema markups to get rich results. Show less

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  Fab Glass and Mirror

  Mar 2015 - Aug 2018

  SEO Executive

  This is an e-commerce project selling glass and mirror products all over the USA. I have worked with them for more than two years as an in-house employee and performed the following tasks:>> Analyzing and suggesting onsite changes according to the targeted keywords.>> Content marketing to create brand awareness and reach a broader audience.>> Guest posting for acquiring quality and niche relevant backlinks and to strengthen the backlink profile.>> Onsite blog management to help the audience find solutions relevant to the glass industry and to increase the traffic on the website.>> Requesting content from the content department according to the topics, keywords, and suggesting the main heads of an article.>> Analyzing and preparing the competitor's reports to beat the competition.>> Suggesting social media posts to the content team.>> Making and distributing press releases for gaining more online exposure.>> Researching competitor's link to find out the most relevant backlink opportunities. Show less

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  Marketing Wind

  Nov 2018 - Oct 2020

  SEO Expert

  I have worked with Marketing Wind as a remote employee. This is a digital marketing agency based in Newark CA USA. Below are some of the main tasks I have performed as an SEO manager.>>Developed SEO strategies for local, national, and international projects and achieved amazing results.>>Team management & task distribution to meet the clients' deadlines.>>Prepared SEO guides and blogger outreach processes to speed up the team performance.>>Deeply conducted the content audit both for site pages and competitor pages.>>Performed Amazon store audits, key issues, and recommendations to boost up the sales Conversions for a better user experience.>>Run PPC campaigns on Google, Facebook, and Linkedin for dozens of clients.>>Developed and tweaked onsite optimization processes and link building processes.>>Interviewed the candidates and helped HR to hire the best talent.>>Suggested best improvements and Google best practices for team members. Show less

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  Finsbury Media

  Jan 2021 - now

  Technical SEO Specialist

  Right now I am working with Finsbury Media as a remote employee. This is a digital marketing company based in Nottingham with a huge clientele.>>Done technical site audits, investigated the issues and fixed them as well.>>Built location pages on WordPress sites.>>Designed WordPress sites pages through different page builders.>>Outreached the niche relevant bloggers and built links to the clients' sites.>>Researched low difficulty keywords and brought quick rankings for client sites.>>Implemented all types of schema markups for clients' sites.>>Google My Business page optimization to expand the local presence.>>Made Onsite optimizations in regard to google's best practices.>>SERP research to determine Google trends for each project. Show less