Hassnain Haider

Experience

• 

  Deputy lifestyle editor of Huddersfield university newspaper

  Sept 2012 - Jun 2013

  Deputy lifestyle Editor

  Gathering writers and writing articles for the local student magazine.

• 

  The Dean Clough Foundation

  Dec 2012 - May 2013

  Media and PR

  • Putting together an International Cooking Course (ICC) PR campaign• Building and enhancing company brand• Interact with the media as well as the public in generating publicity for the new course• Creating press releases and other editorial copies which are emailed to magazine and newspapers about the course. All copies were translated in different languages to promote the ICC course.• Writing blogs and uploading them online. • Creating PR campaigns to promote the course e.g. I came up with a VIP ICC Package which included skype taught lesson. I researched famous international restaurants and contacted them and asked if they would be interested in leading a skype cooking course. This was a way of bringing in extra revenues for the company. Show less

• 

  Howdo magazine

  Jun 2013 - Nov 2013

  Social media representative and Editor

  • Interact with the local press• Keep all social networking accounts up to date and promote and publicise local venues and their events taking place. • Putting together a CRM data account which can be used for future references as well as building further contacts for future projects

• 

  Open Minds Theatre Company

  Jun 2013 - May 2014

  Marketing and Public Relations Manager

  • Communicating and dealing with the media, marketing PR campaigns and using digital and social websites in promoting and enhancing company brand. Working with key promoters, suppliers and creative agencies. • Filmed, directed and edited over 15 promotional videos for a UK touring play. • Using client accounts to connect with existing media clients and further building the account contacts. • Had full control over all social networking websites including Facebook, Twitter, Google +, Instagram and YouTube. • Generating publicity and online interest on upcoming productions and festivals taking place locally and nationally. • Created a series of Social Media campaigns which generated interest. • Handling crisis management.• Organizing press conferences, photo calls, and media conferences and organising interviews with local radio, TV, Print and other media platforms. Organized interviews with BBC Radio Stations such as Asian Network, BBC Yorkshire and BBC Leicester as well as other local community stations. • Writing press releases and writing features for magazine, newspapers and online magazines as well as events pages. • Handling all media enquiries including writing news releases and sending out e-newsletters.• Managing a team of marketing assistant and making sure our PR and marketing strategy is ahead of all rival companies. • Increasing ticket sales. Show less

• 

  Welcome to Yorkshire

  Aug 2013 - Aug 2013

  Marketing Asisstant Welcome to Yorkshire

  During my placement I worked alongside the Welcome to Yorkshire team in carrying out research and providing support for different copy writing aspects. As part of the editorial, I assisted with some of the feature ideas for the winter guide 2013; I researched events, festivals, attractions and local businesses in different parts of Yorkshire to feature in the Christmas addition. Together with the Marketing Manager at WTY, I also attended an initial meeting with the Yorkshire Post and learnt more about how the company worked alongside the newspaper. This was a great way for me to meet another journalist working in the field that I want to go in to and take note of how they work with us (WTY). In regards to the Yorkshire post meeting, I helped with the research and compiled an excel document of potential business contacts in the regional area which could be mentioned in the Yorkshire Post supplement for WTY. Keeping in mind that WTY has paying members only, I had to first look through their official CRM system to find members who could be mentioned and then I carried out further research in finding other regional non-members which could be contacted. Whilst on placement I advanced my research skills, which taught me a lot about researching and finding the correct and accurate information. As a writer it was challenging for me to come up with a range of copies which had to be different and original from the rest when assisting with the copy writing for the winter guide. Overall, my experience at Welcome to Yorkshire has been progressive and I have gained many skills whilst on placement which can be applied in different editorial and media field. Show less

• 

  Uk Home improvements

  May 2014 - Aug 2014

  Digital Marketing assistant

  Digital marketing• Creating online and offline marketing campaigns and dealing with B2C. • Using SEO, PPC and other digital marketing methods to divert traffic to website and increase sales. • Creating E-newsletters .• Dealing with website content management keeping information up to date. • Having full control of all social media websites. E.g. Facebook, Twitter, Instagram, Linkedin, Google +.

• 

  Poundstretcher Ltd.

  Aug 2014 - May 2016

  Marketing and Digital Communications

  • Retail Social Media Marketing – Managing paid and sponsored adverts for national campaigns as well as local adverts. Managing Facebook, Pinterest, Instagram, Linkedin, Twitter, Google + and Youtube • Utilising SEO, CMS, Google Adwords, Facebook Power Editor and other digital platforms to drive online traffic and footfall sales.• Assisting in CMS. Using Magento to manage ecommerce website and further website updates. • Email marketing – Creating weekly newsletters for both Poundstretcher and sister store Pet Hut. • Develop strong relationships and maintain continuous dialogue with in house creative team, buyers and merchandisers.• Product Marketing - FMCG, Home Decoration, Homewares, Textiles, Toys and Gardening/Furniture. • In daily direct contact with the MD, Head Buying and company owner ensuring target sales are being met. • Offline Marketing – Dealing with POS, in store marketing, header boards, vouchers, monthly print leaflets. • Negotiating print cost with various print agencies and getting the lowest cost efficient cost. Maintaining monthly and annual marketing budget. • Working with Digital Agency and PR teams to drive more footfall sales. • Designer/Artwork – Designing POS, store window posters, 3 to 16 page monthly leaflets, online media adverts, print adverts, web artwork including social media banners. • Product photography Show less

• 

  DENNIS WILLIAMS HAIR & BEAUTY Ltd

  Apr 2016 - Sept 2016

  Marketing and web controller

  • B2B Marketing -• Managing KPI and ROI• Working with global recognized supplier such as L’oreal Professional, Wahl, Indola, Schwarzkoph, Revlon Professional, American Crew and many more. • Managing bi-monthly door to door leaflets drop, POS, In store posters, promotions etc. • Managing print suppliers, external design teams and artwork deadlines. • Managing digital communications - SEO, Blogger Outreach, Social Media Advertising/Marketing. • E-commerce – Control management of CRM. Ensuring website products, costs, sales are kept up to date. • Measuring and analyzing data and building reports.. Email Marketing - Sending weekly email newsletters to businesses ensuring full new range is promoted as well as optimising cluck through rates and managing conversion rates. Show less

• 

  SoftOffice PLC- IBT Discover

  Dec 2019 - Nov 2020

  Head of Marketing and Digital communciations
• 

  Homefleek.com

  Dec 2020 - now

  Founder
• 

  HTalentManagment

  Jul 2022 - now

  Talent Manager

  Talent management for worldwide actors, celebrities, influencers and singers. Managing day to day diary, events, PR, Branding and events.