Derenik Hakobjanyan

Experience

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  Rostelecom Armenia

  Jan 2016 - Jul 2016

  Sales Specialist
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  Interlur

  Aug 2017 - Jul 2018

  Social Media Specialist
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  DMC

  Aug 2018 - May 2019

  Social Media Specialist
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  INexxus

  Jun 2019 - Aug 2024

  Social Media Marketing Manager
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  MPT Agency (MusicPromoToday)

  Jun 2019 - Aug 2024

  Social & Influencer Marketing Manager

  I play a key role in liaising between our internal teams and our clients on day-to-day goals and operations. Whether it is setting up a client with a new marketing package, dealing with account administration, establishing internal workflows, or simply keeping the team on the same page, it is my goal to make sure our marketing efforts are being optimized to their fullest potential.•Pitching #NewMusicFriday to Spotify Editorial Placements•Communication with social influencers for viral Twitch, Youtube, Spotify, Instagram, and Triller campaigns•Ad Campaign Setup & Optimization for Streaming Campaigns: Apple and Spotify•Spotify Marquee Campaigns•Spotify Ad Studio Campaigns•Facebook & Google Campaigns•Audience A/B Testing and Split Campaigns for Music Video Releases, Single, EPs, and Albums•Networking with new social influencers for viral campaigns•Radio Plugging: College, Commercial, Satellite, and Digital for airplay and interview opportunities•Spotify for Artists branding and optimizationMPT Agency Services Summary: Awareness Campaigns: Activate our IG and Spotify network in less than 48hrs and instantly boost visibility for your releases.Creative Strategy: Specializing in quick-turn asset design and distribution, In-studio social media content creation, viral trend adaptations, press and media reviews, interview opportunities, cover stories, and more. Engagement Campaigns: Follower Growth campaigns, viral Tiktok campaigns, IG Collab posts, Reels-Re-sharing, Reels Audio Tag Distribution, Original Audio Distribution, and more. Conversion Campaigns: Massive Access to Audience Data, Organic Link in Bio Placement, Paid Click Campaigns, Instagram Page Rental (for your own retargeting efforts), and more. Show less

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  Matt Caldwell PR / MCPR

  Sept 2024 - now

  Lead of Social Media Marketing