
Anna Havrysh

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About me
PR Manager | Influence Manager | iGaming | Crypto
Education

Vinnytsia National Agrarian University
2020 - 2023Bachelor's degree Finance, banking and insurance🔑 Key acquired skills- transactions with current accounts- preparation of insurance policies- budgeting and cost control - liquidity and capital management - financial planning and distribution

Genesis Academy
2023 - 2023Personal Branding🔑 Key acquired skills:- understanding and creating concept plans for social media- creation and optimization of content plans - basic profile packaging in social media and their scaling

Genesis Academy
2023 - 2023Product Marketing Week🔑 Key acquired skills- marketing analytics and work with it- generation and evaluation of creatives- basics of performance marketing

WebPromoExperts
2022 - 2022Influencer Marketing🔑 Key acquired skills- development of organic advertising campaigns with opinion leaders- creating offers and briefs, preparing technical requirements for influencers- organizing the workflow process with influencers and opinion leaders- KPIs, forecasting and reporting- strategy and scaling of cooperation- calculation of formulas and analysis of effectiveness

SKVOT
2023 - 2023PR Basis🔑 Key acquired skills- working with mass media: selection and establishment of long-term relationships- creation of PR strategies- crisis management and anti-crisis communications- work with PR metrics, development of KPIs and reports- organization of events (online and offline)
Experience

Foundation of Regional Initiatives
Dec 2019 - Oct 2022Head of a separate subdivision of the youth NGO Foundation of Regional Initiatives in Vinnytsia.The Foundation for Regional Initiatives is an all-Ukrainian youth NGO that supports the youth movement and trains young leaders in Ukraine.📌 During the period of my chairmanship, the organization had 45+ active members 🔑 Key areas of activity- creation of promotional plans for the implementation of projects for young people- writing programs for projects in the areas of civic activism, marketing, psychology and non-formal education- coordination and management of separate project teams- budgeting, reporting and analysis of project success Show less Head of the Marketing Department of a separate subdivision of the youth NGO "Foundation of Regional Initiatives" in Vinnytsia.The Foundation for Regional Initiatives is an all-Ukrainian youth NGO that supports the youth movement and trains young leaders in Ukraine.📌 During the period of my activity:- about 150 creative posts and 1000+ stories were created- conducted 10 trainings for other separate divisions of the organization - organized an all-Ukrainian media training project for members of the organization 🔑 Key areas of activity- writing content and promotional plan for social media- holding creative sessions and idea calls in the team- process optimization and team management- conducting crisis communications and quick content adaptation Show less
Head of the Organization
Oct 2021 - Oct 2022Head of Media Department
Sept 2020 - Oct 2021Content Manager
Dec 2019 - Sept 2020

Upwork
Jan 2020 - Apr 2021SMM ManagerI have worked on a freelance platform with projects in the B2B and B2C sectors. Key companies include clothing brands, healthy food delivery, vitamins and supplements, and coffee shops. 🔑 Main areas of activity- creation of visual content (photography and design in Figma) - creation of stories and storytelling on Instagram, formation of engagement mechanics in stories- writing posts and product descriptions- communication with customers, establishing sales- launching targeted advertising- analysis of statistics and results- creation of content plans and their compliance Show less

BEZBRENDU
Apr 2021 - Sept 2021Content ManagerBEZBRENDU is a large chain of Ukrainian clothing stores.🔑 Key areas of activity- creation of visual content: posts and stories on Instagram and Facebook- creation of product descriptions, posts on social media and website- launching targeted advertising on Facebook- search for influencers, implementation of promotional campaigns with opinion leaders

Winstars Technology LLC
Sept 2021 - Nov 2021Event manager🔑 Key areas of activity- planning and coordination of external events and internal trainings for the company- communication with speakers, co-organizers and clients- development of a marketing strategy to support the event and its direct PR- preparation and optimization of budgets for events

BillTech
Oct 2021 - Sept 2023🔑 Key areas of activity- creation and management of a promotional plan for products and activities, creation of PR strategies- communication and building close relationships with global media, opinion leaders and partner projects- work with different lead generation channels (performance marketing, affiliate marketing, influence marketing)- work with the organization of online events and activities in social networks- developing crisis communication plans and managing reputation risks- work with Google Analytics, campaign performance analysis and statistics Show less
PR manager
Oct 2021 - Sept 2023Influence Marketing Manager
Oct 2021 - Sept 2023

International Marketing Agency (NDA)
Aug 2023 - Jul 2024Regional PR Manager🔑 Key areas of activity- development of strategies and action plans for market development in the region, adapted to local conditions and competition- mentoring and closely cooperating with regional managers, formulating a development plan and scaling the team's potential- negotiating, creating a positive brand image among partners- collecting statistics and analysing it, preparing reports and analysing the results

Coinband
May 2024 - Nov 2024Influencer Marketing Manager
Licenses & Certifications

Certified Marketing Specialist
The InstapreneursJan 2024
Volunteer Experience
Public Relations Manager
Issued by 1 Стрілецький Батальйон 67-ї ОМБ on Jan 2024
Associated with Anna Havrysh
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