Felipe Moreti

Experience

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  AGC&M

  Feb 2004 - Jan 2005

  Planning Specialist
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  Gold Nutrition

  Oct 2006 - Jan 2008

  Trade Marketing Intern
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  Bauducco

  May 2008 - Dec 2010

  Management of brands such as: Maxi Goiabinha, Visconti Snacks and Ovaltine.Management and implementation of marketing 4P's through products / categories.Manage the development of new product concepts and packaging. Promotional Calendar by region and by type of establishment.Planning, creation, monitoring and return analysis of incentive campaigns.Creation and distribution of MPOP / Training and competitions for merchandising team

  • Marketing Analyst

    Apr 2010 - Dec 2010

  • Trade Marketing Coordinator

    May 2008 - Mar 2010
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  Arcor do Brasil Ltda

  Jan 2011 - Jun 2015

  Regional Product Marketing Manager

  Perform the activation of cookies breakUP brand with consumers and strengthen the brand through new product launches.Make a Line of children's cookies Danix more competitive, aiming To achieve greater Market share and seeking differentiation in product offering.

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  Trio Alimentos Ltda

  Jun 2015 - Feb 2016

  Marketing Manager

  All the marketing department management, in addition to areas of SAC and R&D (products). Responsible for all recovery plan of the company through new visual identity, product innovation and creation processes for managing and controlling areas.

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  Samsung Electronics

  Jun 2016 - Dec 2019

  Digital Marketing Manager

  Responsible for all corporate digital communication channels (social media + Sac 2.0) - Including strategic planning, storytelling, content production, media buying strategy, community and benchmarks.Responsible for the Sponsorship Platform in Sports and Music - Samsung Conecta. The key goal is "Offer amazing experiences to consumers, through the Technology". - Including strategic planning, definition of events, athletes, activation and 360º communication plan.Responsible for all actions related to Corporate Branding - Including new programs, promotions and guideline brand. Show less

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  Sabbatical Break

  Jun 2020 - Feb 2022

  Sabbatical period studying Digital Marketing and Branding

  One and a half year studying Digital Marketing, Growth Marketing and Sales Acceleration, ROI and Performance, CX, Brand Narratives, Digital Product Launch, Google Analytics, Ads, Display and Video certification, SEO, Emotional Intelligence and Leadership.

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  JACOBS DOUWE EGBERTS

  Mar 2022 - now

  Marketing Manager