Harvey Edwards

Education

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  BCS, The Chartered Institute for IT

  2018 - 2021

  BCS Level 3 Digital Marketing Digital Marketing Distinction*

  To achieve this grade I was required to: - Understand the principles of coding- Understand and apply basic marketing principles- Understand and apply the customer lifecycle- Understand the role of customer relationship marketing- Understand how teams work effectively to deliver digital marketing campaigns and can deliver accordingly- Understand the main components of Digital and Social Media Strategies- Understand the principles of all of the following specialist… Show more To achieve this grade I was required to: - Understand the principles of coding- Understand and apply basic marketing principles- Understand and apply the customer lifecycle- Understand the role of customer relationship marketing- Understand how teams work effectively to deliver digital marketing campaigns and can deliver accordingly- Understand the main components of Digital and Social Media Strategies- Understand the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understand how these can work together- Understand the similarities and differences, including positives and negatives, of all the major digital and social media platforms- Understand how digital platforms integrate in to the working environment- Understand and follows the required security levels necessary to protect data across digital and social media platforms Show less

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  University of Wolverhampton

  2021 - 2024

  Bachelor of Science - BS Digital Marketing

  For this degree I am required to understand the following:- The strategic implications of the disruptive digital environment.- Organic and paid marketing to increase the visibility and promotion of websites.- Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.- Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.-… Show more For this degree I am required to understand the following:- The strategic implications of the disruptive digital environment.- Organic and paid marketing to increase the visibility and promotion of websites.- Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention/loyalty.- Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.- Stakeholder and customer requirements, commercial awareness and business improvement processes that are relevant to campaign management.- Digital graphic design, interface design and authoring.- The user experience and how to maximise engagement.- Segmentation, targeting and application of sales funnel, path to purchase and customer attribution.- E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience. Show less

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  Hereford Sixth Form College

  2016 - 2018

  BTEC Level 3 Subsidiary Diploma Information Technology Distinction*

  I was required to learn many new pieces of software and evidence use of said software to achieve the grade of Distinction*, software knowledge required: Microsoft ExcelAdobe PhotoshopAdobe DreamweaverMicrosoft AccessNotepad++ Adobe Illustrator