
Gabriel Graells
Marketing, Culinary Products

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About me
Leading with AI agents, data and SaaS | IT Sales Strategist | Passionate about VR & Metaverse | Analytics Iberia Public Sector Business Lead @Salesforce
Education

International University of Catalonia
2008 - 2012Bachelor Business Administration
Esade
2023 - 2024Postgraduate Degree, PDD Programa Dirección Estratégica
Dublin Business School
2016 - 2016Diplomatura Selling and sales management
University College Dublin
2012 - 2012English for academic purposes Interpersonal and Social Skills
Experience

Nestlé S.A.
Jan 2013 - Jun 2013Marketing, Culinary Products• Definition, elaboration and execution and implementation of Digital Marketing Business Strategy.• Monthly elaboration & analysis of internal relational maketing reports, traditional (market share, voice of the consumer, share of voice…) and digital (Google Analytics, Socialbakers y Radian6).• Management and active cooperation with communication, design and advertising agencies.• Tasting of own and competition products. Trend analisis of variables with Nitro Software by Nielsen.

Hewlett-Packard
Jun 2013 - May 2015Inside Sales Representative• Prepare responses to customer tenders and sales reports for account opportunites in Iberia• Manage Volume Direct and Indirect orders and Salesforce/sell-to follow-up related topics.• Forecasting tasks and informing customers of company promotions and upgrades, services, supplies, etc.• Quotations management and communications to channel or end users visiting customers.• Resolution of incidents in the accounts and escalation if needed.Trainings and information management.• Lead generation. Prospecting, development and qualification of new business opportunities. Show less

VERITAS
May 2015 - Apr 2016Commercial Territory Account Manager• Qualify, develop and close sales for Symantec's VERITAS business unit.• Drive incremental revenue growth for Catalonia region and surroundings.• Responsible for achieving and overachieving quarterly and annual goals.• Maintain current and accurate account and contact information in the CRM (Salesforce).• Provide accurate weekly forecasting, including deal value, status, decision makers and steps to close.• General product and business knowledge.• Monitoring of the delivery of the solutions to ensure margins and client satisfaction.• Selling high-end information management solutions to cover customer needs and challenges, from enterprise backup, security data retention, high availability, to life-cycle data and information management strategies to be deployed. Show less

Qlik
Apr 2016 - Mar 2018Helping our customers to understand their data.Qualifying, developing and closing business opportunities in the spanish market. • Responsible for the complete sales cycle. • Working in the field, facing customers and developing BI solutions.• Both Direct and partner opportunities.• Analyst Relations and C-Level Negotiation conditions.• Strong interpersonal, influencing and communication skills• Long-term strategic account and territory planning• Business Process Improvement• Business development thorugh different techniques and VallueSelling Show less
Enterprise Field Sales
Mar 2017 - Mar 2018Midmarket Sales
Apr 2016 - Mar 2017

Gartner
Feb 2018 - Jan 2021Client Executive - Major & Global accountsAs a Client Executive at Gartner, I worked with global companies and strategic accounts, helping them make informed decisions on technology, innovation, and business growth.Managed relationships with key clients in sectors such as technology, software, and professional services, ensuring they maximized the value of Gartner’s market intelligence.Advised business leaders on identifying tech trends, optimizing digital strategies, and making data-driven decisions.Developed tailored strategies to support global enterprises in adopting cutting-edge technology, improving operational efficiency, and accelerating their digital transformation.Collaborated with internal teams of analysts and researchers to deliver relevant insights and customized solutions to each client.💡 Impact: Enabled strategic decision-making in large organizations by providing access to market analysis, emerging trends, and best practices in technology and innovation. Show less

Remote
Sept 2021 - Nov 2022EMEA - Enterprise SalesAs part of the Enterprise Sales team at Remote, I was one of the pioneers who opened the EMEA market as a new strategic region for the company, leading the initial expansion of innovative solutions for talent management and international hiring.Developed B2B sales strategies for companies looking to scale their global teams through remote hiring solutions.Managed the full sales cycle, from identifying opportunities to negotiating and closing deals with major enterprise accounts.Collaborated with product and marketing teams to tailor Remote’s value proposition to the European market and enhance the customer experience.Worked with clients in strategic sectors such as technology, SaaS, and professional services, helping them scale operations without geographic barriers through technology and automation.💡 Impact: I helped position Remote as a key solution for international talent expansion in EMEA, enabling entry into new countries and simplifying global talent management for high-growth organizations. Show less

Salesforce
Dec 2022 - nowSales Manager Analytics Public SectorDriving innovation through AI, digital agents, and intelligent softwareAt Salesforce, I work with organizations to integrate artificial intelligence, automation, and enterprise software—optimizing operational efficiency and enhancing their capacity for innovation.- I lead AI adoption projects and the implementation of intelligent digital agents, enabling more agile and strategic business processes.- I design AI-powered SaaS solutions that drive scalability and automation in enterprise environments.- I structure digitalization and technology modernization plans, helping organizations evolve with innovative tools.- I collaborate closely with technology and leadership teams to ensure the solutions implemented align with their strategic goals.Definition and execution of Go-to-Market (GTM) strategies aligned with corporate vision and regional market needs.Stakeholder and channel management, ensuring effective implementation of technological solutions.Optimization of strategic value tactics to strengthen market presence and maximize commercial impact.Supervision of marketing and positioning activities to boost technology adoption across companies and organizations.Impact and value delivered:✅ Acceleration of digital transformation through AI applied to process optimization.✅ Integration of advanced automation tools to maximize productivity.✅ Advisory on enterprise software to improve strategic decision-making.✅ Growth and profitability of the Iberia region through GTM strategies and stakeholder management.AI and automation are not the future — they’re the present.My mission is to help organizations harness the power of intelligent software to operate with greater agility, innovation, and competitiveness.📩 Curious about how AI and digital agents can transform your business? Let’s talk. Show less

Nova
Sept 2023 - nowPrivate Community MemberI am part of Nova, an exclusive community of high-performing professionals where I had the opportunity to connect with industry leaders, share knowledge, and access growth opportunities.Participation in events and networking forums with experts in technology, sales, and business strategy.Exchange of ideas and best practices with high-impact professionals in fields such as SaaS, AI, Data & Analytics, and digital transformation.Access to exclusive resources on leadership, innovation, and professional development.💡 Key benefit: Nova allowed me to expand my professional network, exchange insights with other leaders, and continue developing my strategic vision in the world of sales and technology. Show less

Revenue Squared
May 2024 - nowPrivate Community MemberI am a member of Revenue Squared, a private community where sales executives, business leaders, and revenue strategists shared knowledge and best practices to accelerate growth in B2B environments.Access to innovative go-to-market strategies, revenue optimization, and scalable growth techniques.Connection with sales leaders and experts in SaaS, AI, Data & Analytics.Exchange of experiences and advanced tactics for customer acquisition, conversion, and retention.💡 Key benefit: This experience allows me to stay at the forefront of B2B sales trends, business intelligence, and digital transformation—applying these insights to my professional development. Show less
Licenses & Certifications

Coaching
Universitat Internacional de Catalunya by Evaristo Aguado
Negotiation
AB GROUP
MEDDPIC
MEDDIC Academy
Patron de embarcaciones de Recreo (PER - boat captain)
Ministerio de Fomento
Public speaking and communication
Toastmasters InternationalJan 2017
Challenger
CEB, now GartnerJan 2018
Ranger
Salesforce
Value selling
ValueSelling Associates, Inc.
Honors & Awards
- Awarded to Gabriel GraellsCompetency Coaching Evaristo Aguado & Daria Ladyzynska Jan 2015
- Awarded to Gabriel GraellsAudit Grant Thornton - Apr 2012 I had the opportunity to join an audit team and gain knowledge about this role in the business.
- Awarded to Gabriel GraellsExtra Videoclip: Sugababes - About you now De Mil Models Jul 2008
- Awarded to Gabriel GraellsWinner Karting Championship Vic, Osona. Circuit d' Osona. Jul 2006
- Awarded to Gabriel GraellsWinners Circle - Achievers - President -
Volunteer Experience
Volunteering
Issued by HELP!
Associated with Gabriel GraellsMember - Gravity network
Issued by Nova
Associated with Gabriel GraellsPartner
Issued by YEC Spain on Dec 2013
Associated with Gabriel Graells
Languages
- inInglés
- caCatalán
- caCastellano
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