
Rainier Luna
Business Analyst

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About me
Email Developer | Web Content Manager | MJML, HTML & CSS, WordPress & Shopify| Klaviyo, Convertkit, Mailchimp.
Education

CodingPhase
-Web developer
Universidad APEC
-Bachelor Business Administration and Management, Generalapec.edu.do) | Santo Domingo, Dominican Republic

Essex County College
2018 - 2022Associate's degree Logistics, Materials, and Supply Chain Management
Experience

Franco & Acra Tecniseguros
Jan 2010 - Jan 2012Business AnalystResponsible of handling corporate accounts by responding to any concerns that the customer may have regarding the corporate insurance policy. Furthermore I was responsible of representing the customer when working with their insurance provider by handling their invoices and accounts, as well as ensuring equality between the customer and the insurance company employee count and pending payments.

IDT Corporation
Apr 2013 - Oct 2021Operations ManagerResponsible of promoting growth by enabling cross-collaboration between Sales, Operations and Finance. This includes day-to-day operations management, controlling and maintaining a balance process across multiple local offices.Identify bottlenecks in the existing operations flow and creatively streamline the processes.Responsible for conducting hiring, performance reviews, and career planning of my department. Build trusting and collaborative relationships with all sales and backend teams.Improved a delivery route achieving nearly 25% hour worked reduction and ramping up productivity by a 12%. Show less

Doka USA
Oct 2021 - Jan 2022Logistics CoordinatorScheduled logistics operations by utilizing software tools such as SAP Logistics to efficiently manage returns, shipments, and routes, ensuring timely deliveries and optimizing workflow.Developed a route optimization algorithm using geographic information systems (GIS) to determine the most efficient delivery routes. This evaluated factors such as traffic patterns, delivery windows, and vehicle capacities to minimize transportation costs and improve delivery times.Collaborated with cross-functional teams to streamline communication through project management software, reducing delays and enhancing service levels.Monitored logistics metrics, including on-time delivery rates, transportation costs per mile, order accuracy rates, and equipment utilization, using reporting tools to identify trends. Show less

Winco
Jan 2022 - nowInbound supervisorOptimized inbound workflows by implementing barcode scanning and an automated discrepancy flagging system using Fishbowl Inventory, reducing processing errors by 15% within 60 days.Implemented data analysis techniques, including root cause analysis to investigate processing errors, providing actionable insights that informed operational adjustments and enhanced overall performance.Streamlined receiving operations by standardizing procedures for unloading, scanning, palletizing, and staging, improving efficiency and reducing delays.Led and trained a 25-member team, fostering collaboration and accountability, resulting in a 20% increase in overall productivity Show less

Cravings Bakery
Apr 2024 - nowWeb DeveloperDesigned a WordPress website using Elementor as a template website that enhanced Cravings bakery's branding and improved customer browsing, leading to a 30% increase in inquiries. Implemented a structured SEO strategy using All-in-One SEO, optimizing meta titles, descriptions, and alt text for images to improve search engine visibility and drive organic traffic.

Shifting Technologies
Apr 2024 - nowWeb DeveloperRevamped an outdated WordPress website by modernizing design elements and refreshing content, resulting in a 30% improvement in site load times from 2.5 seconds to 1.75 seconds.Conducted through functionality checks across browsers and devices using testing tools like BrowserStack and Google Lighthouse to ensure consistent performance and compatibility, which reduced user complaints.

Curabii
Nov 2024 - nowEmail Marketing & Web DeveloperExecuted email campaigns in Klaviyo by designing visually appealing templates that incorporated engaging graphics and clear call-to-action (CTA) buttons. This strategy aimed to capture the audience's attention and drive conversions.Designed an automated email flow, including a Welcome Series to introduce new subscribers, Abandoned Cart Emails to recover lost sales with personalized reminders, and Browse Abandonment Emails to re-engage visitors with product recommendations.Conducted A/B testing on subject lines and email content, refining strategies such as altering the layout and design of emails to improve readability and visual appeal, enhancing open rates, click-through rates.Developed a fully responsive WordPress and WooCommerce website using Elementor enhancing user experience (UX) and ensuring mobile compatibility for broader audience reach. Show less

Nunca Tanto Podcast
Jan 2025 - nowEmail Marketing & Web DeveloperEmployed ConvertKit to build a high-converting landing page and Thank You email, improving the subscription flow and increasing subscribers by 72.5% (from 102 to 176) in three weeks.Developed a warm-up email sequence to better understand the audience, encouraging engagement and gathering insights for personalized content.Segmented the audience by interest to deliver targeted, personalized content, enhancing engagement and ensuring that each subscriber received relevant and valuable information.Conducted A/B tests to identify the most effective subject lines and content formats. This approach fine-tuned audience targeting, resulting in a 20% open rate and a 5% click-through rate for personalized episode recommendations.Implemented a CAN-SPAM compliance strategy, by ensuring clear opt-out options, accurate sender details, and transparent subject lines. This improved deliverability, and maintained legal compliance. Show less
Licenses & Certifications
- View certificate

Email Marketing
HubSpot AcademyJan 2025 - View certificate

Responsive Web Design
FreeCodeCampMay 2024 - View certificate

Email Marketing Foundations
LinkedInJan 2025 - View certificate

Marketing Tools: SEO
LinkedInJan 2025
Languages
- enEnglish
- spSpanish
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