Fred Pursell

Experience

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  Creative works.

  Jan 1999 - Jan 2002

  Vice President, Digital Marketing Services

  Managed e-commerce, online marketing, user experience, and Web content business groups and led major client engagements for agency offering interactive media services as well as traditional advertising and public relations.

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  ChannelCraft International

  Jan 2002 - Jan 2004

  Co-founder and Managing Director

  Co-founder of Information Technology (IT) channel strategy and marketing consulting services firm with client base ranging from Fortune 50 companies to early stage venture capital funded technology innovators. Engagement focus areas included customer strategies, customer and partner relationship management, Web partnering strategies and program development, e-Commerce and digital marketing, and global market development.

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  University of Washington

  Jan 2002 - now

  Adjunct Professor

  International business, marketing, and sustainability instructor at the University of Washington Foster School of Business and Continuum College. Course design and delivery:• Global Marketing;• Digital Marketing;• The Fundamentals of Marketing;• Global Business & Sustainability..

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  Microsoft

  Jan 2004 - Jan 2015

  Marketing portfolio owner for $2 billion award winning Small and Midsize Business Group; including program responsibilities for Customer Relationship Management (CRM), partner management, cloud services readiness and lifecycle management, digital marketing campaigns, and promotions design and management for customer offers and channel incentives. Designed and managed Go-to-Market strategy and Volume Licensing customer relationship programs (CRM) and infrastructure requirements for a $3.5 billion worldwide small and midsized business (SMB) portfolio. Managed global product and program launches leading regional and country-based SMB champions and cross functional teams representing product, market segment, operations, and finance organizations. Managed worldwide Volume Licensing customer self-services, online resources and tools to deliver online value to customers and partners while automating processes across the sales cycle and lowering marketing and operational costs. Led customer advisory council and conducted primary research and analysis, and implemented a customer lifecycle management program to accelerate annuity business and subscription renewals while improving customer and partner satisfaction (CPE).

  • Marketing Executive

    Jan 2009 - Jan 2015

  • Group Manager

    Jan 2006 - Jan 2009

  • Lead Product Manager

    Jan 2004 - Jan 2006
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  ChannelCraft International

  Jan 2015 - now

  Director

  Practice leader for global channel strategy and marketing services firm to Information Technology (IT) industry leaders and innovators. Engagement focus areas include:• Customer success strategy development, experience design, lifecycle management, and partner enablement and integration;• Go-to-Market planning for systematic expansion using segment targeting and a phased approach focused on ROI;• Digital marketing optimization and analytics/BI, including customer self-services, demand generation, and social media and content marketing integration. Show less

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  Fluency Group

  Jan 2015 - now

  Partner and Marketing Leader

  I'm privileged to lead Go-to-Market planning for a global business communications innovator. Fluency Group provides cloud services solutions and best practices for Communications Skills Management by multinational corporations, government, and education. End-to-end technology platform capabilities feature:• Standards-based diagnostic toolkit for assessment of workplace listening, speaking, reading, and writing skills;• Full-scope learning management system capabilities, including tailored online learning programs, curated content, customization services and tools, and mobile delivery; • Management reporting services with analytics/BI and ROI analysis, and learning roadmaps. Show less

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  Digiio

  Aug 2020 - now

  Principal Consultant

  Strategy formulation and program design to support Go-to-Market planning, e-Commerce and digital marketing. • Consulting services including research and analysis, opportunity assessment and sales targeting, marketing solution design and data modeling.• Channel strategy, market coverage and partner program development from recruiting and enablement to support and management.•Customer success program development and lifecycle management for cloud services-based offerings through direct and indirect sales channels Show less