Halyna Miskiv

Experience

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  Dining Concepts

  Mar 2018 - May 2019

  Independent Recruiters Manager

  Recruiting services, staff coordination

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  Trionika

  Oct 2018 - Dec 2019

  Junior Digital Marketer

  • Managing the referral program from scratch.• Market and competitor analysis.• Participating in the development of strategies and finding solutions to attract partners.• Project promotion through paid advertising ( Google Ads, Facebook Ads) and alternative methods (finding and contacting potential partners such as bloggers, various agencies, and establishments directly related to the target audience of the product).• Conducting email campaigns (Mailchimp, Sendpulse).• Creating tasks (independently specifying content, design, mechanics, etc.) for developing websites and promotional materials (business cards, leaflets, posters, etc.).• Communication with partners in the referral program. Show less

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  Aweb

  Jun 2020 - Mar 2021

  Junior PPC Specialist

  • Creation, setup, management, and analysis of advertising campaigns (Google Ads and Google Analytics).• Conducting audits of client websites, and preparing recommendations to increase site conversion.• Conducting email campaigns (Mailerlite).• Creating tasks for contractors (copywriters, designers).

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  SvitSoft

  Apr 2021 - Dec 2021

  Middle PPC Specialist (Google)

  • Creation, setup, optimization, and analysis of advertising campaigns in Google Ads (Search, Shopping, Video, Local, experiments).• Analytics setup (GTM, Google Analytics), creating custom reports for comprehensive and convenient tracking of achieved results.• Conducting audits of Google Ads, Google Analytics, and GTM accounts.• Compilation of Media Plans for the client’s projects.• Monthly reporting in Google Data Studio.

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  Генезис

  Dec 2021 - Jul 2024

  • Conducting market research & analysis• Developing and implementing marketing strategies• Running, optimizing, and scaling ad campaigns (Facebook, Google Ads, Twitter), achieving KPIs• Searching for new sources of user acquisition;• Analyzing results via Adjust, inner BI• Creative marketing: exploring creative ideas, competitor analysis, suggesting concepts for the new ads• Setting tasks to the designer for the creation of promo materials (static and video)• Developing data-driven hypotheses for product and marketing improvements to increase ROI• Running A/B testing (generating ideas, setup & analysis)• Working cross-functionally in close cooperation with Product, Development, and Analytics Teams• Developed the structure of landing pages for conducting A/B tests on them. Managed the process of proofreading, design, and development.Achievements:• Scaling App Installs and Leads Acquisition ad campaigns with keeping the target CPA• Generating, testing, and implementing best-performing hypothesisSkills: A/B Testing · Digital Strategy · Marketing Management · Google Ads · Cross-team Collaboration · Creative Strategy · Facebook Ads Manager Show less

  • User Acquisition Manager at Keiki

    Feb 2024 - Jul 2024

  • Marketing Manager at Jiji - Genesis

    Dec 2021 - Jan 2024
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  AIBY

  Aug 2024 - now

  User Acquisition Manager