
Kyra Van Gestel
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About me
EMEA Marketing Program Manager - Diabetes Patient CRM Product Owner
Education

Romboutscollege
-
Universitat Pompeu Fabra
2011 - 2011Study abroad Bachelor exchange program - International BusinessActivities and Societies: Social entrepreneurship, Strategic marketing, Commercial management, International business policy and HRM Spanish level A1 and A2

Maastricht University
2012 - 2013Bsc International Business
Maastricht University
2012 - 2013Master of Science (MS) Organization: Management, Change and Consultancy 7.6
Experience

Dynafix, Nuth
Jan 2009 - Jan 2011Callcenter agent
Copaco
Jun 2013 - Aug 2013Master Thesis Project
FP International
Mar 2014 - Apr 2015Quality Process Improvement Manager- Establishment of global procedures for the full Product Life Cycle Management- Ensure ISO certification readiness- Setting up and leading an international internal audit team.- Define and drive continuous improvement activities.

Medtronic
May 2015 - nowAs product owner for Patient CRM I am dedicated together with the product team to develop and deploy Salesforce.com throughout the Diabetes organization. Enabling an extraordinary 360° customer experience with Medtronic through a patient centric ecosystem. - Running a product team as product owner that is deploying a CRM (CIC) system across EMEA - Creating a long term vision and roadmap for the implementation of a next gen CRM system - Setting up and leading a multiyear OTC Channels initiative focused on CRM strategy across full OTC - Leading complex, high impact programs across the EMEA OTC landscape. - Business relationship partner between the operational excellence team and Customer Care organization - Coaching teams on Lean six sigma (blackbelt) - Leading several transformation processes related to centralizing or outsourcing of Customer Care & supply chain activities - High collaboration with third parties ( Accenture)- Vendor selection for IT software - Developing a new business model for a patient contact center- Deploying and leading that patient contact center for EMEA- Leading the Inside sales team for several business units across EMEA - Deploying Lean six sigma across the Service and Repair organization- Coaching and leading continuous improvement projects - Creating project roadmaps- Building business cases- Budget requests and control - Risk assessment & mitigations - Stakeholder Communication and coordination cross value streams and cross country teams. - Analyzing reports and identifying opportunities for business improvements
Marketing Program Manager - EMEA Diabetes Patient CRM Product Owner
Mar 2024 - nowDigital Solutions - CRM Product owner
Mar 2023 - Mar 2024EMEA Transformation and Innovation - Functional Excellence Expert
Jan 2021 - Mar 2023Senior Project Manager - Customer Care EMEA
Apr 2018 - Jan 2021Inside Sales & Patient Contact Center Supervisor
Aug 2016 - Apr 2018PMO Customer Care Alpines Benelux Greece Israel
May 2015 - Aug 2016
Licenses & Certifications

Black Belt Certification (BB)
MedtronicSept 2021
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