House Lee

Experience

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  Ogilvy & Mather

  Sept 2015 - Feb 2016

  Public Relations Intern

  - Introduced campaigns of world-leading brands (e.g. Audi, Budweiser, IHG Indigo, Huawei) - Conducted bilingual media monitoring to ensure a favorable environment of public opinion- Managed Ogilvy’s accounts (Wechat with 10K views on average; Weibo with 163K followers)- Issued passages (reprinted by 7 influential media) on branding & marketing on Ogilvy’s Wechat- Coordinated interviews with top leaders resulting in 294 likes, 56 new followers, 81 shares- Translated the book, Brands That Do, and upcoming release for online media and newspaper Show less

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  Beijing Aman Education Technology Co.,Ltd.

  Mar 2016 - Sept 2016

  Co-Founder

  - Contributed business ideas to optimize our 19K+ users’ language acquisition experience- Wrote one of our books that would be videotaped to guarantee learners free access onlineHomepage: https://www.amanyx.com/index/index/index.html

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  United Nations

  Feb 2017 - Jul 2017

  Communication Intern

  - Coordinated high-level roundtables including UN Task Team Expert Group Meetings- Consolidated reports on Facebook (14K follows), Twitter (21K), Mailchimp and Habitat3.org- Conducted research and strategized for digital platforms to promote Habitat III Conference- Translated part of the official document, New Urban Agenda, signed by 170 countriesHomepage: http://habitat3.org/

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  International House

  Aug 2017 - Dec 2017

  International Leaders Program Fellow

  -Created, advertised, implemented cultural and social events while managing the floor budget-Provided around-the-clock assistance to residents to ensure their mental well-being-Offered supportive consulting, completed monthly report, built a community of respect

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  Harmony Plus Inc

  Feb 2018 - Jun 2019

  Product Manager

  Harmony Plus is an education ecosystem, founded in Mountain View, the heart of Silicon Valley. - Lead, design and run onsite and online programs with Stanford, UC Berkeley, SJSU etc. - Manage teenagers’ research projects with professors (e.g. from Harvard Business School) - Plan business-upgrading project of Alibaba’s leadership team (e.g. CTO) in Silicon Valley - Develop curriculum and content for interactive e-learning while crafting marketing materials - Host and organize weekly talk shows with scientists, researchers, students Homepage: (English Version) http://harmonyplus.com/en/ (Chinese Version) http://harmonyplus.com/ Show less

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  The Michael J. Fox Foundation for Parkinson's Research

  Jun 2019 - Apr 2020

  Program Manager

  - Operationalize project charters by designing, communicating and implementing project plans - Develop conference agendas and meet research milestones for Therapeutic Pipeline Programs - Serve as the business lead between our research team and hundreds of principal investigators - Chair/co-chair project meetings with scientific leads throughout the research project life-cycle - Act as a liaison among stakeholders including research consortia, finance, industry and academia

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  WeBank (China’s 1st Digital Bank by Tencent)

  Apr 2020 - Aug 2020

  Senior Brand Manager

  - Study user personas and end-to-end data to set our competitive edge and brand value proposition- Conduct AB testing of product features; create scripts for RTB; and leverage AI to optimize our ads- Establish marketing matrix of 10+ media with crowd orientation, KOL research, and festival campaigns- Raise retention rate to 14% (avg. 2%), reached 5K clicks and 3950K exposure within the 1st week

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  Thousand Cities Strategic Algorithms

  Aug 2020 - Oct 2021

  Vice General Manager, Global Affairs

  TCSA empowers data infrastructure for central banks as a provider of economic policy-making toolkits and fintech solutions through advanced algorithms. As a core technology member on the Reinventing Bretton Woods Committee, TCSA helps central banks accelerate towards a more digital and data-driven economy.

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  China Alliance of Social Value Investment

  Dec 2020 - Dec 2021

  Member

  China Alliance of Social Value Investment (CASVI) was initiated by more than 50 organizations, including YouChange China Social Entrepreneur Foundation, Investment Association of China, China Society for Social Governance, Philanthropy and NGO Support Center at Tsinghua University, and JIFU Investments, as the first licensed international NPO specializing in building the ecosystem of sustainable finance in China. CASVI endeavors to develop a quantitative assessment system of SDG value (SV), build a platform for investors and investees that promote sustainable development, and raise the public awareness of pursuing comprehensively balanced development of economy, society and environment. Show less

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  United Network Communications Ltd.

  Oct 2021 - Jun 2023

  Vice President, Total Solutions

  Providing one-stop SMS solutions to enterprises for connecting globally:http://unetcu.com/

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  GSD Partners

  Mar 2023 - now

  Senior Consultant

  Globalization is taking on new shape as geo-political and economic landscape keep changing. Good news: some Chinese brands are already on the right track in gaining overseas market share and there are best practices to follow.

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  Peking University HSBC Business School

  Jun 2023 - now

  Head of Global Partnership