Experience

• 

  Cp-meiji

  Apr 2011 - May 2011

  Student trainee, quality control department (qc)

  • Control the quality of pasteurized milk and yogurts

• 

  Smooth-e

  Jul 2014 - Jan 2016

  Marketing executive

  • Create marketing activities and monitoring competitors’ activities of body lotion product• Implement and execute communication via above the line and below the line medias (e.g. TVC, magazine Ad, POPs, booth activity, online activities)• Conduct market research to find consumer insight (e.g. focus group, product test)• Monitoring and analyzing product sales performance

• 

  Kerry

  Feb 2016 - Jun 2017

  Marketing executive

  • Analyze market situation and food trend which focus on beverage, dairy and snack categories by using data source form ‘Mintel’ and ‘Euromonitor’• Create new product concept ideas follows the customers’ requirement and food trend.• Conduct market research to find consumer insight and preference taste.

• 

  Nissin foods

  Jul 2017 - Mar 2019

  Marketing supervisor

  • Analyze market situation & develop marketing plan for both existing products and new products.• Develop new product concept, package design and communication to support launching process by collaborate with advertising agency, R&D, production, purchasing and sales.• Create marketing activities & communication execution ex booth activities, AWO contents, KOLs review via using digital media platform• Analyze and monitoring sales performance of instant noodles both bag & cup type by using Nielsen data.• Conduct market research in order to find consumers insight and check product preference.• Manage and control advertising budget effectively. 收起

• 

  Ajinomoto co., inc.

  Oct 2019 - Jan 2023

  Marketing supervisor

  • Explore Thais' health concern and health product trend in Thailand market by focusing on functional beverage & dietary supplement category.• Develop new business plan of health product portfolio to solve Thais' health issues.• Feasibility study of new health product concept ideas by collaborate wtih R&D team to develop new product follow the launching plan.• Conduct market research to understand consumers behavior, insight, and their preferences towards product concept, taste and packaging.• Design new product in part of branding, channel strategy, price structure, volume estimation, also simulate P&L and control product cost for keeping %GP.• Take care 'Ajinomoto Lite sugar' product by focusing on rebranding and renewal packaging design for keep product healthly image. 收起

• 

  Unicharm thailand

  Jun 2023 - now

  Assistant brand manager

  • Analyze market situation and competitors which focusing on ‘Pants sanitary napkin’ by using Nielsen data and Trade marketing data.• Conduct consumer research and tracking research data by SPSS program for understand consumer insight and create marketing strategy.• Develop marketing plan follow situation and issues in order to acheive goal and sales target.• Renewal package design and product spec in order to improve product image, increase trial and repeat rate.• Develop new product for fulfill consumer needs & strenghten Sofy Pants group.• Create communication plan and monitor execution in order to convey key product benefit with safety image for night sanitary napkin. 收起