Laura Milena Sánchez Forero

Experience

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  Ministerio de Relaciones Exteriores de Colombia

  Jan 2014 - Jul 2014

  Internship - Embassy of Colombia in Chile

  • Build and support communication strategy coordination• Design & participate in Colombian international promotion plan.

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  Bolsa Mercantil de Colombia oficial

  Feb 2015 - Feb 2016

  Strategic and Marketing Analyst

  • Develop strategic marketing plans that generate profitability, sustainability and commercial competitiveness between the companies belonging to the gas market. • Generate digital marketing strategies to encourage the commitment to share the necessary information on the gas market on the website. • Coordinate internal processes, e.g. audit services & risk analysis beside build & follow up KPIs accomplishment.Achievements: • I help with my work team to get ISO 9001 certification on the first year• I Optimized the web page during the first three months• I Reduce 35% in operational risks the actions proposed on the las 3 months • I Increase 45% in quality indicators during the last three months Show less

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  Levanah PJ

  Jan 2017 - Aug 2020

  Digital Content Manager

  Responsabilities: • Develop market studies in the fashion sector and implement the business plan to execute the project in Colombia.• Create creative content, manage social networks and carry out digital advertising through Google Ads and Facebook Ads.• Develop digital marketing strategies to attract new customers and analyze campaign data through Google Analytics.Achievments:• I Increase 40% sales in the second year through the implementation of advertising campaigns in Google Ads and Facebook Ads.• I improve 60% in social media followers in the second year through the publication of creative content.• I decreased 10% on the number of returns or claims in the last year Show less

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  Torre

  Oct 2020 - May 2022

  Recruiting Advisor

  Responsabilities: • Develop market research about de average of salaries for vacancies in technology and marketing according to the required place and seniority. • Elaborate market research about the principal’s skills that a technology profile needs and create and generate market research and strategies to attract the best talent. • Manage clients through the Hubspot tool in order to have greater control in each of the accounts.Achievements: • I increased 35% in number of hires in the last month.• I raised 10% on new candidates in Torre week-over-week on Show less

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  Maranola

  Jan 2021 - Oct 2021

  Digital Content Manager

  Responsabilities: • Create and implement creative content strategies for the company's different social networks and make digital advertising through tools such as Google Ads and Facebook Ads.• Community management through different social networks and attention to Petitions, Complaints and Claims.• Execute marketing strategies in the different digital channels to attract new customers.Achievments: • I Increased 30% in sales on April, May and June through the implementation of content strategies in the different social networks.• I raised 50% in social media followers on April and May through creative content shared on Instagram and Facebook.• I had 0% on the number of returns or claims• I reached 25% in customer retention during the month of July Show less

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  PRO ECUADOR

  Mar 2021 - Jun 2021

  Junior Marketing Analyst

  Responsabilities: • Generate strategies to internationalize avocado and penetrate the Spanish market. • Develop market research for the export of Hass avocado from Ecuador to Spain• Perform decision-oriented benchmarks for different Equatorian products to penetrate the European market. • Analyze & investigate data & build internationalization viability reportsAchievments: • Optimize research time using tools like surveys.• Give greater relevance to the agricultural products of Ecuador in markets such as Spanish*Project developed in collaboration with the EAE Business School in Madrid* Show less

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  Lean Tech

  May 2022 - now

  Talent Acquisition Specialist

  Responsabilities: • Recruit qualified and english-speaking technology engineering professionals.• Develop candidate pool by placing job ads, evaluating applicant CV submissions, and conducting pre-screening interviews. Prepare a candidate slate within an appropriate and consistent timeline.- Track the recruitment process through confiable data in order to identify strategic recruitment sources, resources or methodologies.• Recommend recruitment ideas and strategies that contribute to the growth of the company, implementing any new processes standards that fits Lean Tech mission.• Design programs, campaigns, and events from strategy to execution to help achieve the company's business goals, build brand awareness and generate qualified leads. Show less