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William G.

William G.

MasterCard Foundation Scholar Alumnus

Followers of William G.3000 followers
location of William G.Kumasi, Ashanti Region, Ghana

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  • Timeline

  • About me

    Digital Marketing Specialist (current role) | Sales and Marketing Associate | Specializing in Digital Marketing Strategies, Lead Generation, and Social Media Management.

  • Education

    • Agotime Senior High School, AGOSEC

      2014 - 2017
      West African Senior School Certificate Examination (WASSCE) Financial Accounting, Business Management, Economics, etc.

      Activities and Societies: • Member of N.C.C.E Club • Awarded Ghana Government Merit Scholarship - 2016/2017• Overall Best WASSCE Graduating student of Agotime Senior High School, 2017 Batch• Overall Best Student in English and Mathematics, 2014-2017• Course Representative 2016-2017📗📘📚📖COURSES LEARNED:• Business Management Principles• Preparation of Manufacturing, Profit and Loss Account• Factors affecting the demand and supply of a commodity

    • Kwame Nkrumah'​ University of Science and Technology, Kumasi

      2018 - 2022
      Bsc. Business Administration - BBA Marketing and Corporate Strategy First Class Honor

      Activities and Societies: Mastercard Foundation Scholar at KNUST, A member of A-Zone Network, Young & Responsible Network Int, and YALI Fellow ’20. Mastercard Foundation Scholars Program at KNUST, Net-Impact Global, YALI KNUST, Young & Responsible Network International, A-Zone Network... COURSES LEARNED:📗📘📚📖• Understanding Consumer Behavior and Sales Management• Understanding Marketing management strategies and Integrated Marketing Communications.• Business finance and the role of Management Information System in business• Operations management, logistics, and principles of management, etc.

  • Experience

    • Kwame Nkrumah'​ University of Science and Technology, Kumasi

      Aug 2018 - Sept 2022
      MasterCard Foundation Scholar Alumnus

      Cohort 5

    • Consolidated Bank Ghana

      Jan 2019 - Jan 2019
      Customer Service Representative

      • Enhanced client satisfaction by resolving inquiries and cross-selling banking products, achieving 50+ service sign-ups.• Proactively resolved customer concerns, forwarding complex cases for detailed follow-up.

    • MorePlex Company Limited

      Jan 2021 - Jan 2021
      Digital Marketing Intern

      • Boosted social media followings by 30% on LinkedIn and Facebook through 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀.• Created a comprehensive 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻 for the company.• Led a team of six (6) interns in conducting market research with 500 respondents to identify 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘁𝗿𝗲𝗻𝗱𝘀 in skin and hair care, informing product innovation.

    • Kenteman Enterprise

      Apr 2022 - Apr 2024
      Sales And Marketing Specialist

      𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Increased client base through 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 and streamlined 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀 for a 𝘩𝘪𝘨𝘩𝘦𝘳 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘳𝘢𝘵𝘦.• Designed and executed 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 that contributed to sustainable growth in underrepresented markets.• Organized training programs for artisans and unemployed youth, equipping them with essential 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗸𝗶𝗹𝗹𝘀.

    • Ho West District Assembly

      Nov 2022 - Oct 2023
      Assistant Human Resource Manager (National Service)

      • Assisted in 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 including staff welfare management, training needs assessment, gap identification, and 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 implementation.• Reviewed 100 staff performance planning and appraisal forms for the years 2022 and 2023.• Furthermore, I acted as a liaison between the 𝘋𝘪𝘴𝘵𝘳𝘪𝘤𝘵 𝘊𝘩𝘪𝘦𝘧 𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 (𝘋𝘊𝘌) and other government officials, District staff and the public, 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗶𝗻𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻𝗱 𝗼𝘂𝘁𝗴𝗼𝗶𝗻𝗴 𝗰𝗼𝗿𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝗰𝗲, including letters and memos, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 𝗮𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗱𝘂𝘁𝗶𝗲𝘀, and oversaw the daily operations of the DCE's office. Show less

    • Node Eight

      Oct 2023 - Dec 2023
      Digital Marketing Trainee

      I enrolled in a fully sponsored Digital Marketing program through the Jesi scholarship at Node Eight where I received a comprehensive training in digital marketing including, social media marketing, content creation, graphic design, copywriting, writing for press release & media pitching, conducting user research (UX), portfolio management using Notion, creating user persona, customer journey maps and marketing funnel, etc.

    • Bonvas Tours Ltd

      May 2024 - Dec 2024
      Sales And Marketing Associate

      • 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟭𝟱𝟬+ 𝗹𝗲𝗮𝗱𝘀 using 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀, improving conversion rates by 25%.• Implemented 𝘊𝘙𝘔 𝘴𝘱𝘳𝘦𝘢𝘥𝘴𝘩𝘦𝘦𝘵 𝘴𝘺𝘴𝘵𝘦𝘮 to track and optimize 𝗹𝗲𝗮𝗱 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, streamlining sales workflows• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 to develop 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to increase sales by 30%.• Increased social media followers by 𝟰𝟱% through 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 and 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁.• Created and implemented a comprehensive 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, consistently increasing brand awareness and online presence.• Produced 𝟯𝟬+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 (digital and print) to support branding and sales objectives.• Designed and administered targeted 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, achieving a 𝟩𝟧% 𝘰𝘱𝘦𝘯 𝘳𝘢𝘵𝘦 and 𝟦𝟧% 𝘤𝘭𝘪𝘤𝘬-𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘳𝘢𝘵𝘦 (𝘊𝘛𝘙). Show less

    • Wordnox.com

      May 2024 - Jun 2024
      Digital Marketing Manager

      • Optimized and created 𝗦𝗘𝗢-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 and 𝘣𝘭𝘰𝘨𝘱𝘰𝘴𝘵 for the company’s revamped website to increase organic traffic by 25%.• Created 10 ad creatives (𝘧𝘭𝘺𝘦𝘳𝘴) for social media posting and brand promotion.

    • Tap & Hop

      Jan 2025 - now
      Digital Marketing Specialist

  • Licenses & Certifications

    • Communicating with Confidence

      LinkedIn
      Jun 2021
      View certificate certificate

    • Social Media Marketing Strategy 2024: Launch Your SMM!

      Udemy
      Dec 2023
      View certificate certificate

    • PowerPoint Essential Training (Office 365/Microsoft 365)

      LinkedIn
      Jun 2021
      View certificate certificate

    • Market Research and Consumer Behavior

      Coursera
      Feb 2021
      View certificate certificate

    • Business English: Marketing and Sales

      Coursera
      Aug 2020
      View certificate certificate

    • Africa's Young Leaders and Entrepreneurs Summit

      Success Africa
      Oct 2018

    • Introduction to Google SEO

      Coursera
      Oct 2020
      View certificate certificate

    • Transforming Leadership & Governance Seminar-Part 3; Capacity Building, Coaching & Communication.

      International Leadership Foundation
      Feb 2019

    • Transforming Leadership and Governance Seminar-Part 2; Community Building, Creative Leadership & Change Leadership

      International Leadership Foundation
      Dec 2018

    • Transforming Leadership & Governance Seminar-Part 1; Character Formation and Integrity, Call to Leadership & Competence.

      International Leadership Foundation
      Oct 2018

  • Honors & Awards

    • Awarded to William G.
      Mastercard Foundation Scholarship MasterCard Foundation Scholars Program (MCFSP) at KNUST Aug 2018 📚 Awarded a full-time scholarship by MasterCard Foundation to enable me to pursue a quality undergraduate education at the Kwame Nkrumah University of Science and Technology, KNUST.The MasterCard Foundation Scholars Program at KNUST provides academically talented yet economically disadvantaged young people in Ghana and Africa with access to quality university education. The Program offers an opportunity for its scholars to receive holistic training that empowers them to be… Show more 📚 Awarded a full-time scholarship by MasterCard Foundation to enable me to pursue a quality undergraduate education at the Kwame Nkrumah University of Science and Technology, KNUST.The MasterCard Foundation Scholars Program at KNUST provides academically talented yet economically disadvantaged young people in Ghana and Africa with access to quality university education. The Program offers an opportunity for its scholars to receive holistic training that empowers them to be transformative leaders. The Scholars Program embodies an array of services including mentorship, cultural transition, etc. that will lead to the scholar's academic success, community engagement, and transition to employment opportunities which will further the goal of social and economic transformation of Africa. Show less
    • Awarded to William G.
      Merit Scholarship Government of Ghana 2016
    • Awarded to William G.
      Best Student in Mathematics and English Language - Feb 2015

  • Volunteer Experience

    • Environmental Conservation Volunteer

      Issued by KNUST School of Business (KSB) on Jun 2021
      KNUST School of Business (KSB)Associated with William G.

    • Yellow Fever Vaccination Assistant

      Issued by Ghana Health Service on Nov 2020
      Ghana Health ServiceAssociated with William G.

    • Vaccinator

      Issued by Ghana Health Service on Oct 2020
      Ghana Health ServiceAssociated with William G.