Ailsa Falconer

Experience

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  Unilever

  Oct 1993 - Sept 1998

  Graduate Trainee/Management Accountant

  - Joined Unilever as graduate trainee and assigned to Lever Industrial where I completed various multifunctional projects and training.- Responsible for profitability analysis, budget control and financial support to sales management including assisting in the completion of tender proposals.- Responsible for financial support and management accounting for 2 chemical factories managing team of 3 staff.

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  Diversey

  Sept 1996 - Sept 1999

  Management Accountant/Commerical Projects Manager

  - Responsible for the creation of a new legal entity and associated procedures and systems required to run new global Cost Recovery System. - Completed annual planning, management and financial reporting and provided support and project accounting for central budget holders.- Project manager / facilitator for new graphical Management Information System used by approx.120 users in 40 countries.

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  Unilever

  Oct 1999 - Sept 2003

  Talent Attraction Manager

  - Responsible for devising strategy and policies to meet targets in recruiting talented graduates as part of Unilever’s overall talent management strategy. - Employer brand - UK project manager and key member of European team charged with creating and implementing new Global Employer Brand for use in experienced hire and graduate market. Managed roll out to UK business and HR community.- Achieved 25% increase in applications numbers across all functions resulting in the most successful recruiting season in a number of years - Designed courses and workshops to provide better understanding of Unilever and its functions while enhancing employability skills of participants - this included courses run in conjunction with Outward Bound.- Selection - an experienced competency based interviewer heavily involved in the design of the graduate selection process. Show less

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  The City of Edinburgh Council

  Feb 2004 - Jan 2009

  City Region Brand Project Manager

  - Project managed development and implementation of Edinburgh City Region brand, Edinburgh Inspiring Capital. (EICB). - Appointed and worked with multi-sector Steering Group and Working Group drawn from across the region. - Managed international consultancy and local third party organisations.- Stakeholder Management - provided regular communications using a variety of media on progress of the EICB to a variety of partners and stakeholders. - Acted as spokesperson and representative of the EICB and secured media coverage for the brand.- Managed finances and submission of funding applications for the project. - Developed Key Performance Indicators (KPI’s) and related monitoring and evaluation framework - Developed on-line presence of the Edinburgh Brand; including city region portal site (www.edinburgh-inspiringcapital.com) designed to attract individuals to live, invest, visit and study in the area. - Developed the social media strategy for the brand (Facebook,Twitter, YouTube and Flickr). Show less

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  Destination Edinburgh Marketing Alliance Ltd

  Jan 2009 - Jun 2011

  Senior Manager

  - Recruited and managed team of 6 staff, revenue budget of £1.7m securing leveraged funding and income of £350k in 2010/11. - Key contributor to new city destination promotion strategy.- Project managed Edinburgh’s first entry in the Clipper Round the World Yacht Race - worked with the Council’s Employability and Skills team and Ocean Youth Trust on the recruitment for young, socially excluded people for the crew- Developed city’s inward investment promotion linked to the city’s international strategy.- Implemented talent attraction through joint marketing with universities and colleges.- Managed large scale campaigns e.g. Edinburgh Sparkles (2009/10/11) and ‘This is my Edinburgh’ 2010/11.- Editor of Capital Review magazine (managed the re-branding and refocusing of the publication to Invest Edinburgh). Show less

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  Edinburgh

  Jun 2011 - Feb 2013

  Senior Manager

  - Managed transition and integration of team into new organisation- Assisted in development of new management processes, branding and business plan- Managed team responsible for Marketing & Comms- Project management of Edinburgh's entry in the Clipper round the World Race 2011-12 - Multi media campaign development - "Winter in Edinburgh"- Editor of Invest Edinburgh magazine- Project management of Marketing Edinburgh's presence at VisitScotland Expo - travel trade exhibition Show less

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  The City of Edinburgh Council

  Feb 2013 - Oct 2018

  A key member of the Programme Management Team delivering Edinburgh's Connected Capital Programme with the Department of Culture, Media and Sport’s Urban Broadband Funding .The Connected Capital Programme aims to improve broadband and wireless availability in the city to drive economic growth and increase digital participation through the implementation of an outdoor wireless network, broadband voucher connection scheme, and roll out of a number of hotspots in public buildings and on public transport. Show less

  • ICT Relationship Manager

    May 2016 - Oct 2018

  • Programme Manager

    Jul 2014 - Apr 2016

  • Senior Project Manager

    Feb 2013 - Jun 2014
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  Edinburgh Innovations

  Oct 2018 - now

  Business Pipeline Manager, City Region Deal Data Driven Innovation Programme