Anusha Kabra

Experience

• 

  Karnavati Enterprises

  Jun 2010 - Dec 2012

  Communication Executive
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  Triton Communications

  Jan 2013 - Mar 2014

  Senior Executive - Brand Management & Marketing

  1. Provided complete brand solution to the top privately held packaged tea company of India 'Wagh Bakri Tea Group'. Researched clients' products, services, plans, competitors and target markets.2. Assisted in making of a television commercial for product 'Asafoetida' for brand Ramdev Masala.3. Did a still photoshoot of a newly designed packaging of a product to relaunch in market.4. Worked with agency colleagues to devise an advertising campaign that meets the client's brief and budget.5. Met clients for briefings and present proposals for approval. Show less

• 

  94.3 MY FM

  Apr 2014 - Sept 2016

  1. Drove rapid brand expansion by increasing alliances and activations 3.5 times; leading to boost in sales significantly in year 2015 - 2016.2. Through consistent competition tracking, analysis and result oriented efforts, made a break through by improve the positioning of the brand from 4th rank to 2nd rank in year 2015 - 2016.3. Successfully implemented complete barter frame work with exceptional negotiation skills; reducing the cost to the company by 40% - 60% compared to other cities for every event.4. Did alliance with 16 Live-in-concerts and 15 other events during 8 months to improve brand visibility and positioning in the market category.5. Played a key role in reducing the cost through barter system and seamless execution for 5 big activities/year consisting of 15 days activation, on air promotion and digital media marketing.6. Did alliance for events during 8 months to improve brand visibility and positioning in the market category.7. Arranged big ticket give aways with The Taj, Hyatt Regency, Samsung Phones, gold coins etc., to strengthen the brand among listeners and generate brand loyalty.8. Successfully launched 94.3 MY FM in Rajkot city with 360 degree media plan including print, radio, television and hoardings. Show less 1. Assisted in launching celebrity RJ in city including media planning, vendor management, agency co-ordination, alliance for celebrity get up, followed by organizing a grand entertaining event hosting 600 celebrity guests.2. Conducted quarterly market research among 400 people to understand customer better, devise marketing strategies to exceed customer satisfaction, understand competitors and market dynamics.3. Assisted the brand manager in organizing yearly Awards night in the city including managing national and regional celebrity and hosting 300 client guests 200 participant guests.4. Developed and printed everyday and event specific creatives with creative agency by maintaining quality standards of Brand.5. Did professional photoshoot for all the Radio Jockeys to relaunch them in the market through hoardings, print media and digital media.6. Played a key role in reducing the cost through barter system and seamless execution for 5 big activities/year consisting of 15 days activation, on air promotion and digital media marketing.7. Streamlined alliances with reputed brands for everyday give aways on air. Show less

  • Assistant Manager - Brand Management & Marketing

    Apr 2016 - Sept 2016

  • Sr. Executive - Brand Management & Marketing

    Apr 2014 - Apr 2016
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  RIVE GAUCHE RIVE DROITE

  Jul 2017 - Dec 2017

  Assistant Manager - Digital Marketing

  1. To handle digital marketing strategy of short term luxury rental apartments.2. To gain a clear understanding of the working of the digital media platform like VRBO, Homeaway, its features and functions.3. Designing content marketing strategy by choosing the right titles and key words that best describes the property, appeals to the audience and optimizes search results.4. To create canned messages as highly polished responses with a slight area of alteration to give absolute personal touch to customers.5. To develop insight into the different behavioral aspects of audiences from demographic and cultural diversity.6. Creating a response rate of ‘within 1 hour, 24 x 7’ and providing utmost service, creating a group of loyal customers. Show less