Amit Kumar Gupta

Experience

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  Unilever

  Aug 1991 - Apr 1992

  Project Implementation Specialist

  - Served as Project Implementor for warehousing and executed invoicing and inventory management software across sales depot of Lipton in North India. - Gathered business requirements for the software, developing and conducting training and resolving discrepancies to successfully achieve company and customer objectives.- Effectively coordinated the collection, documentation, and communication of business requirements and best practices to maximize system efficiencies.

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  Lakmé Lever Pvt. Ltd.

  Apr 1992 - Dec 1994

  Sales Administration Officer - Warehousing & Logistics

  - Served as Sales Administration Officer for Warehousing and Logistics to ensure warehouse operates at peak efficiency, with customer satisfaction being the primary goal, supervising, organizing, directing, and training warehouse employees and establishing, monitoring, and managing operation & sales plans.- Responsible for the Warehousing operations, forecasting and Sales billing for North India and reviewed workflow, manning and space requirements, equipment layout, and action plans ensuring productivity, quality and customer service standards are met.- Developed warehouse operations systems by determining product handling, storage requirements, equipment utilization, inventory management and trained team to solve day-to-day operational issues and reach short- and long-term performance goals. Show less

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  Reckitt

  Dec 1994 - Jun 1998

  - Developed and managed the complete supply chain of the organization across India, ensuring that the set process meets demand & supply planning requirements transparently and efficiently.- Led the S&OP process in coordination with the business teams, delivered metrics on all key performance indicators, and drove the best-in-class performance on key SC KPIs such as Delivery timelines, OOS, Net Promoter Score, and Cost per Order.- Developed strategic plans that improved productivity, quality, and efficiency of supply chain and drove projects impacting Supply Chain transformation such as ordering process, service levels, inventory, logistics, packaging. Show less - Implemented financial metrics and associated KPIs for the performance of the supply chain network and vendors.- Conceptualized, designed, developed and implemented the software tool for depot operations and transportation cost-savings programs for year-over-year savings.- Identified project responsibilities, delegating phases and elements to the appropriate personnel while maintaining insight into the industry and global logistic trends that will benefit the organization in the marketplace. Show less

  • Head Of Supply Chain

    Jul 1996 - Jun 1998

  • Sales Operations Coordinator

    Dec 1994 - Jun 1996
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  AkzoNobel

  Jul 1998 - Jan 2005

  - Responsible for the Sales & Distribution and Channel Management of 4 eastern states and Nepal for Decorative and auto color businesses post executing a strategic sales plan that expanded customer base and extended global reach, and exceeded Gross margins, revenues and discounts.- Designed channel level strategies & set distribution, causing growth to increase twice the market size for 3 consecutive years.- Established institutional business in the decorative division, resulting in 10%+ incremental business in 2 years and tracked, analyzed and communicated key quantitative metrics and business trends related to partner relationships. Show less - Served as the Area Manager for Ahmedabad, Baroda and Surat region of Gujarat and then supervised Sales and Distribution in Bihar & Jharkhand and Nepal at ICI India Limited (Now AkzoNobel).- Successfully positioned Bihar state best in collection with 0 overdue from the worst in the country without dipping revenues.- Oversaw the sales team to ensure company quotas and standards were being met by holding daily check-ins with the team to set objectives for the day and monitor progress regularly. Show less

  • Regional Sales Manager

    Jan 2003 - Jan 2005

  • Area Sales Manager

    Jul 1998 - Jan 2003
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  Airtel

  Feb 2005 - Dec 2006

  - Responsible for the Mobility Business (all verticals) of UP Zone (West) Circle and developed, planned, implemented and managed all sales & distribution activities to ensure revenue & sales objectives for the zone.- Managed a team of about 500+ people in sales, customer service and collections and coordinated and planned with the network team to ensure seamless network connectivity for the customers while driving cross-functional teams through planning, tracking and reviews.- Reviewed distribution health & took necessary actions to drive width & depth of distribution by providing regular assessment, devise & implement activities to upgrade sales competence in the zone and mentor the Sales team. Show less

  • Deputy General Manager

    Jun 2006 - Dec 2006

  • Zonal Business Manager

    Feb 2005 - May 2006
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  Aditya Birla Retail Limited

  Dec 2007 - Sept 2013

  - Spearheaded a cross-functional team of 1000+ employees while managing operations of ROI positive 100 retail stores of North India by creating standard operating procedures and best practices in terms of performance monitoring to optimize quality and delivery time as Assistant Vice President of Retail Operations for North India.- Spearheaded New Business Development and customer acquisition by successfully leading new store expansion, training, coaching, and curbing employee attrition rates, thus positively impacting team capability.- Exceeded KPI and deliverables for Fruits and Vegetables merchandizing operations for the retail stores along with skillfully managing entire profit and P&L administration for North India stores. Show less - Drove Category Heads (inclusive of Branded and Private Label) to deliver sales growth & profitability across categories through shopper-focused solutions such as ensuring optimum space utilization with adequate planograms and visual merchandizing standards to increase product contribution and return on shelf space.- Increased revenue contribution of FMCG from 49% to 55% while bringing down the net working capital from 38 days to 21 days as part of building multiple as part of “Joint Business plan” strategy with FMCG companies to achieve sustainable, profitable growth.- Oversaw the planning, enablement and execution of strategic initiatives to deliver on annual and long-term goals, including building integrated strategic roadmaps across transformational, strategic and commercial priorities while enabling process development, project management and change management. Show less - Served as National Category Head for Home & Personal Care category and delivered revenues and margins while leading new brand acquisition and pricing strategy to shape long term portfolio expansion built on macro trends.- Devised and executed Promotional and Pricing strategy for each Brand /Segment by understanding consumer preferences by leveraging customer insights gained from end to end management of the category from supplier to customer.- Efficiently managed a team of Category Owners, Catalogue, and Vendor Acquisition resources while executing P&L, vendor and customer management by developing multiple channels and optimizing omnichannel sales through a mix of online and offline sales. Show less - Served as Buying and Merchandising planner for Super Markets and built concessionaire business within supermarkets in Shop in Shop (SIS) format including telecom retailing, pharmacy, utility services, security systems, stationary and Indian Sweets & bakery solutions, pan-India.- Liaised with buyers, analysts, stores, suppliers, and distributors to forecast profits and sales and optimize designated product areas' sales volume and profitability.- Collaborated with visual display staff and department heads to decide how the merchandise should be displayed to maximize sales, ensuring timely supply in case of festival times. Show less

  • Assistant Vice President

    Jan 2013 - Sept 2013

  • National Head Of Merchandising

    Aug 2010 - Jan 2013

  • National Category Manager

    Jun 2008 - Jul 2010

  • Head - Concepts & Concessionaire

    Dec 2007 - May 2008
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  SC Johnson

  Sept 2013 - Aug 2018

  National Key Account Manager

  - Spearheaded Modern Trade, E-Commerce, Institutional Business (B2B) and CSD (Defence Canteens) Business and grew the profitability of Modern Trade and CSD by 1.5 times of revenue growth.- Managed 4000+ Mom & Pop - Self Serviced retail Stores in 30+ towns pan India and formulated sales strategy to reach 10K+ population through direct and indirect coverage while successfully achieving market share for all the categories in Modern Trade for 3 consecutive years.- Fostered and maintained long-term relationships with key customers and developed annual account business trade plans necessary to grow the business substantially when serving as National Key Account Manager, Head for South India and as Top Grocer Business Head. Show less

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  Bata Group

  Sept 2018 - now

  - Serving as Senior Vice President - Institutional & Distribution Business and extending leadership to the organization by spearheading product development strategy based on consumers behaviour insights, market demand while managing corporate P&L, EBIT and revenue management for Business verticals such as Multi Brand Outlets (MBO) , Safety, Institutional, Exports, Modern Trade , CPC and Armed forces.- Overhauled and implemented the organization distribution strategy in line with the commercial strategy resulting in strong revenue from multibrand outlets (MBO) and enhanced global footprints by reaching out to new geographies through exports while challenging the status quo for Modern trade by bringing in innovative and sustainable business processes.- Overseeing and managing all aspects of sales and distribution channels, determining corporate positioning, customer segment selection, penetration plans, and product positioning and 3rd Party Sourcing , while leading and mentoring a high-achieving, cross-functional professional team. Show less

  • Global Head - Distribution Business

    Jan 2023 - now

  • Senior Vice President- Institutional & Distribution Business - India, Pakistan and Bangladesh

    Oct 2021 - Dec 2022

  • Senior Vice President - Institutional & Distribution Business - India

    Sept 2018 - Oct 2021