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Amy Orlando

Amy Orlando

Media Intern at The Eagle Tribune

Followers of Amy Orlando899 followers
location of Amy OrlandoBoston, Massachusetts, United States

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  • Timeline

  • About me

    Director, Social Media Marketing and Digital Strategy

  • Education

    • Stonehill College

      2013 - 2017
      B.A. Mediated Communications, Minor in Journalism, Magna Cum Laude

      Activities and Societies: President of Lambda Epsilon Sigma Honor Society, Co-President of Girls From The Hill a cappella, Vice President of Lambda Pi Eta Honor Society, H.O.P.E. Student Leader, Stonehill Musical Theater Club

    • Merrimack College

      2018 - 2020
      Master of Science - MS Business Administration and Management, General

      Activities and Societies: Sigma Iota Epsilon (SIE) Honor Society, Girard School of Business

  • Experience

    • North Of Boston Media Group

      Jun 2015 - Aug 2015
      Media Intern at The Eagle Tribune

      • Wrote original pieces for The Eagle Tribune, The Derry News, The Readings Magazine, and Where We Live Magazine

    • Enterprise Bank (Enterprise Bancorp)

      May 2016 - Aug 2016
      Marketing Intern

      • Collaborated with Digital Marketing Specialist on supporting daily digital marketing and social media marketing across the Bank's social accounts (Facebook, Twitter, LinkedIn, Instagram)• Participated in the planning and operations of company events and event-related promotions• Completed market and industry research to expand and strengthen the Bank's public relations initiatives• Assisted in content marketing campaigns• Various projects related to marketing analytics, web, email marketing, and customer experience Show less

    • Merrimack College

      Sept 2017 - Oct 2020
      Marketing Specialist

      • Strategized and implemented multi-channel marketing initiatives with marketing, communications, and admission teams including print, email, digital, social, video, and website • Planned and executed email communication flows and email drip campaigns to the various stages of the graduate funnel. Included building, segmenting, delivery and running performance reports in Slate• Created and promoted engaging content across all social media accounts (Facebook, Twitter, Instagram, Snapchat)• Developed Google, Facebook, Instagram, and LinkedIn advertisement campaigns including budget, target market, and advertisement copy/creative • Served as a liaison with external vendors such as graphic designers and copywriters • Shared metrics on marketing campaign performance, analyze relevant data, and provided recommendations on adjustments/opportunities to enhance current and future marketing campaigns • Managed projects from start to completion by creating timelines, trafficking projects, and maintaining appropriate project documentation• Completed market and industry research to expand and strengthen the College’s public relations initiatives • Assisted with the graduate and professional studies marketing budgets• Wrote student/alumni articles for email and web Show less

    • Carnegie

      Oct 2020 - now

      • Director, Social Media Marketing and Digital Strategy

        Apr 2024 - now

      • Assistant Director, Social Media Marketing and Digital Strategy

        Apr 2023 - Mar 2024

      • Senior Social Media Specialist

        Oct 2021 - Mar 2023

      • Digital Advertising Strategist

        Oct 2020 - Nov 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Amy Orlando
      Sigma Iota Epsilon (SIE) Honor Society Merrimack College, Girard School of Business 2020. márc. SIE is both an honorary and professional fraternity. It is honorary in that individuals elected tomembership must have demonstrated superior scholarship in the classroom. As a professionalfraternity, the SIE National Office and its 75 local chapters across the country conduct numerousprograms aimed at bridging the gap between management theory and management practices.SIE student members are recognized as being the top achievers – academically, professionally,and socially –… Továbbiak megjelenítése SIE is both an honorary and professional fraternity. It is honorary in that individuals elected tomembership must have demonstrated superior scholarship in the classroom. As a professionalfraternity, the SIE National Office and its 75 local chapters across the country conduct numerousprograms aimed at bridging the gap between management theory and management practices.SIE student members are recognized as being the top achievers – academically, professionally,and socially – at the institutions hosting SIE chapters. Kevesebb megjelenítése
    • Awarded to Amy Orlando
      The Saint André Medal Stonehill College 2017. máj. Awarded to students who have demonstrated a strong commitment to community service while at Stonehill College.
    • Awarded to Amy Orlando
      Community Service Award Stonehill College 2016. máj. Presented to individuals who have demonstrated a strong commitment to community service.
    • Awarded to Amy Orlando
      Lambda Epsilon Sigma President Stonehill College 2016. máj. Elected position, on the selection board for the March 2017 inductees, responsible for emceeing the 2017 induction ceremony.
    • Awarded to Amy Orlando
      Lamba Epsilon Sigma Honor Society Lambda Epsilon Sigma Honors Society, Stonehill College 2016. márc. Stonehill’s campus-wide honor society, Lambda Epsilon Sigma, recognizes students from all areas of study. Students who have demonstrated a well-rounded thirst for knowledge are invited to apply.
    • Awarded to Amy Orlando
      Lambda Pi Eta Honor Society Stonehill College 2016. márc. Official Communication Studies honor society of the National Communication Association. Eligible students must have completed 12 course hours in Communication with at least a 3.5 GPA in the major, an overall 3.25 GPA and be in the top 33% of their class.
    • Awarded to Amy Orlando
      President's Community Service Award President Barack Obama 2013. jún. The President’s Volunteer Service Award recognizes United States citizens and lawfully admitted, permanent residents of the United States who have achieved the required number of hours of service over a 12-month time period or cumulative hours over the course of a lifetime.
    • Awarded to Amy Orlando
      George Eastman Young Leaders Award Tyngsboro High School 2012. jún. Awarded to a student that demonstrates:• Strong leadership experience at school and in their community • High grades and challenging courses• Extensive involvement in extracurricular activities
    • Awarded to Amy Orlando
      Philanthropy in Action Award Greater Lowell Community Foundation 2011. Awarded to a school or community-based service club that has successfully engaged numbers of youth in service, and has made a real impact towards improving life in Greater Lowell Community Foundation's service area.
    • Awarded to Amy Orlando
      Dean's List Stonehill College

  • Volunteer Experience

    • Volunteer

      Issued by Las Obras Sociales del Hermano Pedro Orphanage in Antigua, Guatemala on Aug 2012
      Las Obras Sociales del Hermano Pedro Orphanage in Antigua, GuatemalaAssociated with Amy Orlando

    • Volunteer

      Issued by Las Obras Sociales del Hermano Pedro Orphanage in Antigua, Guatemala on Aug 2011
      Las Obras Sociales del Hermano Pedro Orphanage in Antigua, GuatemalaAssociated with Amy Orlando

    • Staff Advisor

      Issued by Merrimack College's SEND Alternative Spring Break Program on Mar 2020
      Merrimack College's SEND Alternative Spring Break ProgramAssociated with Amy Orlando

    • Volunteer

      Issued by Habitat for Humanity Southwest Alabama on Mar 2013
      Habitat for Humanity Southwest AlabamaAssociated with Amy Orlando

    • Volunteer

      Issued by Andre House of Hospitality in Phoenix, Arizona on Mar 2016
      Andre House of Hospitality in Phoenix, ArizonaAssociated with Amy Orlando

    • Staff Advisor

      Issued by Merrimack College's SEND Alternative Spring Break Program on Mar 2019
      Merrimack College's SEND Alternative Spring Break ProgramAssociated with Amy Orlando

    • H.O.P.E. Student Leader

      Issued by Community Learning Network, Santa Fe on Jan 2016
      Community Learning Network, Santa FeAssociated with Amy Orlando