Prathamesh Bute

Prathamesh Bute

Application Packaging, (Sr. Associate)

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location of Prathamesh ButeMumbai, Maharashtra, India

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  • Timeline

  • About me

    Market Research & Consumer Insights Professional

  • Education

    • Karamveer Kakasaheb Wagh college of engineering education and research, Nashik

      2006 - 2010
      B.E. Computer

      Activities and Societies: Active member of the following organizations and societies: 1)National Service Scheme (N.S.S.) 2)Indian Society for technical Education (I.S.T.E.) 3)Computer Society of India (C.S.I) 4)DEBUGGER's club (K.K.Wagh)

    • Sydenham Institute of Management Studies, Research and Entrepreneurship Education

      2011 - 2013
      PGDBM Marketing
  • Experience

    • Dell Services

      Mar 2011 - Aug 2011
      Application Packaging, (Sr. Associate)

      Performed complete life cycle of Application Packaging: generated ACR reports, packaged the applications, tested the packaged applications and delivered the applications to the clients

    • MBASkool

      May 2012 - Jun 2012
      Off Summer Intern (Brand Analyst)

      Developed online content for Brand Guide page of mbaskool.com, analyzed brands from foods and beverages sector.

    • Bharat Petroleum Corporation Limited

      May 2012 - Jun 2012
      Summer Intern

      Research & analysis of the use of industrial lubricants in Nashik territory and identification of potential customers for MAK lubricants.

    • Reliance Digital Retail Ltd.

      Apr 2013 - Aug 2014
      Assistant Manager, E-Commerce

      • Planning the merchandise for mobiles, tablets & laptops for the e commerce portal of Reliance Digital• Planning the pricing and promotional strategies to drive margin and sales growth • Managing and validating the digital content like images, videos, manuals and specifications • Coordinating web creative production and improving customer experience to maximize conversion• Working in coordination with the I.T. team and product category team for designing the e-commerce portal, actively assisting and participating in User Acceptance Testing• Engaging with brands for creating the largest assortment of products for our e-commerce portal • Initiating strategic alliances with market places, promotions & offer based websites to drive web traffic• Maintaining freshness of content by regularly updating the newly launched products, promotions, new arrivals, best sellers on Reliancedigital.in and IstoreIndia.com Show less

    • Worldpanel by Kantar

      Aug 2014 - Jan 2022

      • Servicing Personal Care Division of Unilever with expertise in Skin Cleansing & Hair Care Categories• Conducting on-going research on performance of brands and key competition• Partnering with the Consumer Market insights (CMI) team for providing strategic insights and actionable solutions based on in-depth analysis• Preparing and presenting monthly, quarterly, half –yearly and yearly presentations on brand’s performance to brand managers and CMI team • Brand Science Group - Worked on a tracking study for a major commercial vehicles manufacturer to gauge consumer awareness about the truck racing event organized by the client and measuring the impact of the activation program on brand health and perception Show less

      • Account Director

        Apr 2021 - Jan 2022
      • Senior Account Manager

        May 2019 - Apr 2021
      • Account Manager

        May 2017 - Apr 2019
      • Sr. Research Manager

        Aug 2014 - Apr 2017
    • Europanel

      Oct 2017 - Jan 2018
      Project Manager

      Project Moonshot (Innovation Team) - Secondment role

    • Evalueserve

      Jan 2022 - Jan 2024
      Group Manager
    • Ipsos

      Jan 2024 - now
      Associate Director
    • Ipsos in India

      -
      Associate Director
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Prathamesh Bute
      Winner - Presentation Contest 20th BUSINESS SCHOOL AFFAIRE & DEWANG MEHTA BUSINESS SCHOOL AWARDS Oct 2012 Won the First Prize in Research Paper Presentation contest on "Brand Reputation" at 20th Business School Affaire and Dewang Mehta Business School Awards.
    • Awarded to Prathamesh Bute
      Winner - Idea Generation Competition E-Cell, SIMSREE Feb 2012 Won the Idea Generation competition during E-Week at Sydenham Institute of Management.
    • Awarded to Prathamesh Bute
      Finalist - MUNIJAN 2011 University of Mumbai Oct 2011 Finalist in “MUNIJAN”, the social initiative competition conducted by University of Mumbai
    • Awarded to Prathamesh Bute
      On the Spot Award DELL International Services Apr 2011 For being the best performer during the course of training and topping all the assessment tests.