Erin Benatar

Experience

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  Nordstrom

  Jun 2009 - Jun 2014

  ➤Managed department of $3m at flagship location➤Hired and coached a team of top sellers➤Communicated regularly with regional manager, buyers, and vendor representatives to keep merchandise and presentation relevant ➤Maintained a high sales standard by fostering close relationships with personal client base➤Awarded Customer Service "All Star" Award 2011 for exceptional service ➤Successfully completed retail management internship program➤Received the Top Anniversary Seller Award during program➤Developed excellent customer service, communication, and time management skills in a fast paced, professional environment

  • Department Manager

    Nov 2012 - Jun 2014

  • Department Manager

    Jan 2012 - Nov 2012

  • Assistant Manager

    Oct 2011 - Jan 2012

  • Personal Stylist / Sales Associate

    Aug 2009 - Nov 2011

  • Retail Management Intern

    Jun 2009 - Aug 2009
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  Premier IT, Inc.

  Jun 2014 - Oct 2015

  Consultatively sold $1M per year in IT solutions to small business clients while collaborating with their IT managers to develop the most cost-effective hardware and software packages. Managed project implementation. Recruited as Strategic Account Manager and promoted to Regional Sales Manager in less than a year.KEY ACHIEVEMENTS AND TRIUMPHS:➤Mastered IT sales strategies and product knowledge within 45 days via personal coaching from the CEO and by assisting/shadowing more experienced counterparts. Subsequently rewarded with VIP clients.➤Grew revenue 25% and increased average IT package value 25% by calculating the cost savings built into IT upgrades and sharing the information with decision makers. Show less

  • Regional Sales Manager

    Jul 2014 - Oct 2015

  • Strategic Account Manager

    Jun 2014 - Nov 2014
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  Kit and Ace

  Nov 2015 - May 2017

  Directed store operations, product merchandising, marketing, and educational community events at company’s first US store. Drove attainment of P&L and sales quotas while leading a team of 10. KEY ACHIEVEMENTS AND TRIUMPHS:➤Drew 100+ attendees to store’s opening launch party by pre-branding Kit and Ace throughout the local community, hosting events with community leaders, and seeding product to 50+ key influencers.➤Accelerated sales of men’s product to #1 in the region by partnering with the LA Kings to provide the entire team with clothing and hosting in-store, private VIP experiences for players.➤Store recognized for consistently holding the top conversion rate company-wide ( 18% to 23%).Initially hired as Assistant Shop Director; promoted rapidly to Shop Director. Show less

  • Shop Director

    Aug 2016 - May 2017

  • Assistant Shop Director

    Nov 2015 - Aug 2016
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  Dope Dog

  Jun 2017 - Jul 2022

  Head Of Operations / Co-Founder

  Created and marketed an innovative line of canine supplement products after collecting user experience data from 5,000+ users and customers to identify the leading use cases of CBD for dogs. ➤Spearhead eCommerce and B2B operations while creating/executing omnichannel go-to-market strategies that maximize sales and increase customer acquisition. ➤Represent the brand to investors, vendors, clients, and a variety of additional stakeholders.➤Oversee and manage financial models, company budgets, projections, and runway planning to ensure business sustainability.KEY ACHIEVEMENTS AND TRIUMPHS:➤Cut lead time from order to shipment 48 hours per customer (an average of 960 hours/month) by fully automating the invoicing process.➤Realized sustained growth of 50% YOY and increased email list an average of 10% after establishing large-scale partnerships in tandem with influencer and affiliate programs. ➤Sales generated through 1Q 2022: ~$1M with a net promoter score (NPS) averaging 90%.➤Raised $125K in capital and operational funding from 200+ investors by pitching directly to influencers and by implementing a crowdfunding platform. Efforts caught so much attention that Dope Dog’s products were featured on Oprah Winfrey’s *first-ever* Pet O-List. Show less

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  Alo Yoga

  Nov 2017 - Jun 2019

  Retail Operations Manager

  Recruited by CEO to open and manage company’s $3M flagship store. Oversaw construction and owned budget, staffing, team/sales performance, and product merchandising. Recruited and fully trained a 15-member team prior to grand opening. KEY ACHIEVEMENTS AND TRIUMPHS: ➤Met tight deadlines for store and café opening, along with design expectations and sales targets, by hiring an assistant manager to recruit staff and coordinating the team’s training/development at off-site locations.➤Grew studio membership 75% – necessitating a class schedule expansion – and gained superb press exposure by promoting the studio in-house, throughout the shopping center, and within the community. Show less

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  PoochFolio

  Jun 2022 - Jan 2023

  Advisor
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  Barkbus

  Jul 2022 - now

  • Director of Learning and Development

    Jan 2025 - now

  • Director Of Operations

    Jul 2022 - Dec 2024