
Jep Kendagor
Writer

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About me
Brand strategy | Video production | Social Media
Education

Daystar University
2014 - 2018Bachelor of Arts (B.A.) Communication and Media Studies (Cum Laude)Atividades e grupos:Sing Africa, Daystar Theatre of Arts - DCF, DUSA Academics & Transport committees, Shine FM The course covered the pre-production, production and post production techniques in radio, TV and Film.

Rennes School of Business
2019 - 2022Master of Science - MS Digital Marketing and CommunicationAtividades e grupos:Career Booster Programme - Developing digital & advertising strategies and projects- Consumer behavior and eCommerce- Digital law and governance- Corporate Social Responsibility
Experience

Kendhistoires
Jan 2014 - Jan 2021WriterMusings - To reflect on the human condition, society and the world we live in, I penned my thoughts and experiences as a creative outletPoetry- To understand my emotions and feelings, I wrote poems to try and understand the world in and out of me

Shine FM 103.1
Jun 2016 - Jun 2017ProducerProducer of the year- As recognition for my outstanding efforts, I was awarded the Producer of the year in April 2017Team Leadership- As Head of Producers, I managed the producers of the radio station ensuring that they were on par with planning for station's content and submission of reports on time.- I managed a team of 10 radio presenters (all of which were older than me)Content strategy- I developed content for 6 radio shows of different genres: health, reggae,news, inspiration - To grow and engage the radio audience, I developed strategies such as using music to enhance key stories in the shows and holding giveaways - To identify target audiences, I developed show profiles including show segments Analysis and Reporting- To stay relevant and on top of trends, I monitoring performance of radio shows which included the number of calls achieved during a show, texts messages and social media activity Exibir menos

Cytonn Investments
Mar 2018 - Jan 2019Digital Marketing Strategy- To achieve business objectives, I employed digital strategies (Content marketing, SEO, Email marketing, Social Media, PPC, mobile automation) to market diverse investment products ( Real Estate, Money Market Funds, Education) - I identified and worked with relevant affiliate marketers to deliver KPIsSocial Media Management- To keep the audience engaged and entertained, I published content on different social media platforms of the diversified brand - I managed the social media pages of the CEO and grew LinkedIn followers from 3,000 - 10,000 followers in under 6 months- I responded to queries and messages of audiences and kept an under 10 minute response rate across the platforms- To keep a bird's eye view of more than 8 social media platforms, I used tools such as Hootsuite and AgoraPulseContent Creation- I participated in brainstorming ideas for campaigns - I wrote scripts for client testimonials, TV and digital ads- I produced video shoots ensuring the budget, talent scouting, location scouting, transportation - I directed video shoots for brand campaigns Brand Management- To maintain the reputation of the brand, I ensured that all content published was in line with brand image and expression- I monitored conversations on earned media about the brand- I managed talents for brand campaigns shoots- I ensured apt and clear communication during crisesLeadership- I was in charge of launching a new branch of diversified investments by leading all marketing - I was in charge of teaching interns - I managed shoots for different brand productsWriting- I wrote blog posts for company blog- I wrote press releases for company events Monitoring & Reporting - I tracked and analyzed performance across digital channels through daily and weekly reports on Google analytics Exibir menos Event Planning- To communicate company objectives, I worked with different teams to organize events such as AGM, Client engagement to book suppliers, monitoring the event planning checklist to be at par with deadlines, sending invitations to relevant stakeholders and creating the program of the day. Content Creation- To communicate the vision and mission of the company, I created content for social media pages including brainstorming ideas for brand campaigns (InvestShap, Cytonnaire), writing captions for social media posts. Social Media Management- To keep audiences engaged, I replied to comments and messages of inquiry sent to brand accounts- To maintain brand image, I ensured that all content on social media pages were at par with brand personality and expressionReporting- To identify which content resonated with audiences, I wrote daily social media engagement reports to track the number of posts and their performance throughout the day Research- On top of day to day work, I participated in researching different aspects of marketing such as content marketing, SEO, mobile marketing and made presentations for evaluation Exibir menos
Digital Marketing Assistant
Jun 2018 - Jan 2019Digital Marketing Intern
Mar 2018 - Jan 2018

MyScienceWork
Jan 2020 - Jan 2021Social Media Marketing ManagerSocial Media Strategy & Management- To grow the number of followers on social media, I developed a social media strategy to engage the audience which led to a 70% increase of engagement and followers within 4 months on LinkedIn- To achieve consistency on social media, I created a social media calendar to guide content creation efforts- I published content on social media and replied to comments and messagesRelationship Building- To grow the brand in the scientific community, I participated in creating and managing relationships with different stakeholders such as researchers, managers and editors.- I participated in organizing and managing webinarsAnalysis & Reporting- To gauge success of campaigns, I analyzed performance through google analytics - To ensure that KPIs were being met, I wrote weekly reports on social media performance- I analyzed newsletter performance using MailChimpContent Creation & Strategy- To increase followers/subscribers, I participated in brainstorming targeted campaign ideas and creating content for social media networks- I created graphics on canva and created videos- I repurposed content into different formats. From webinar videos, I turned them into blog posts, social media graphics and short videos- To keep the audience informed, I wrote scientific articles for company blog and weekly newsletterBrand Management- To maintain a cohesive brand image, I developed a brand management path to include brand purpose, brand personality, brand tone to achieve a clear brand expression easily understood by target audience Exibir menos

YouTube
Jan 2024 - nowVideo Creator and Social Media Strategist (TikTok 41k +, YouTube 4k +)Building my personal brand on TikTok and YouTube - Implementation of content strategy: I study my target audience and employ tactics in my storytelling to capture attention. I analyze trends and performance to find ideas and opportunities for growth.- Ideation, scripting, filming, editing and publishing videos weekly - Community management: replying to comments- Data analysis and trend forecasting for viral video ideas. By the numbers 👇:TikTok (in just 2 months) - 2 million monthly views- 70,000 + comments and shares - 30,000 followers - 1M + views on Life In France seriesYouTube (in only 3 months)- 2,000+ subscribers - 125k + views Exibir menos
Licenses & Certifications

Programmatic Advertising Certificate
Eskimi DSPJul 2018
Honors & Awards
- Awarded to Jep KendagorDean's List award (3 times) Daystar University July 1, 2017 Award for outstanding academic achievement.
- Awarded to Jep KendagorProducer of the year Shine FM April 1, 2017 Won the award as a result of creating extraordinary content for shows and showing high commitment and self drive.
- Awarded to Jep KendagorMost creative work of Art - KAA SOBA CAMPAIGN NACADA Mar 2015 An award for a dramatized poem that takes tells the story of one who is a drug addict. Objective of the skit is to teach about the dangers of drug abuse!
Languages
- enEnglish
- frFrench
- swSwahili
- esEspagnol
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