Nardia Booshand

Experience

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  APN Australian Regional Media

  Jan 1997 - Apr 2001

  Senior Advertising Account Manager

  • Managed 100+ Advertising/Media accounts, including two 'top 10' revenue generators, to increase sales and revenue streams.• Implemented successful marketing campaigns to achieve clients' business objectives.• Project managed the development and delivery of a new regional event for APN Australian Regional Media.

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  University College London Hospitals NHS Foundation Trust

  May 2001 - Apr 2003

  Patient Advice & Liaison Service (PALS) Facilitator

  • Established an efficient & systemised PAL Service exceeding Department of Health's remit, contributing to UCLH's '3 Star' hospital rating.• Led and developed all marketing and service awareness campaigns across hospital trust and patient advocacy groups.• Created patient survey, analysed data and and developed reporting for Governance Department.

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  Icon Business Solutions UK Ltd

  Apr 2003 - Jul 2005

  Marketing & Events Manager

  Member of start-up business consultancy franchise for the SME sector. Broad marketing and sales remit - Managed national and regional marketing campaigns (ATL and BTL) and new website development, to driving leads for franchise licensee sales (B2B) and consultancy services sales (B2C). Created and chaired internal committee to drive best practice and change across the franchise network. Event Managed the Annual Franchisee Training Conference and attendance as an exhibitor at multiple annual tradeshows per year. Show less

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  DoubleTree by Hilton (formerly City Inn Contemporary Hotels)

  Jul 2005 - Oct 2008

  Group Marketing and Communications Manager

  • Interim head of marketing (15 months), managed a 5-person team and played a key role as Marketing stakeholder at senior operations hotel strategy meetings. • Developed the marketing strategy and managed the budget across digital, PR & CRM and all third party marketing agencies utilised by the hotel group.• Project managed all large-scale marketing projects including Hotel Brand Refresh and redesign and reprint of all marketing collaterals for 4 hotels; and all marketing (online and offline) for new hotel opening. Show less

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  Hertz

  May 2009 - Aug 2015

  • Deputy Department Manager. Managed 3 Partnership Managers and Marketing Executives.• Account managed strategic partners (airlines, global hotels and motorsports sponsorships), developing strategic marketing plans for individual accounts and industry portfolios that delivered profitable revenue growth and member acquisitions through targeted marketing promotions, campaigns and exceeding targets. • Key stakeholder and managed Franchisees across 70-EMEA country network to identify and deliver improved communication processes, marketing training and support, cost and resource efficiencies. Optimised franchise revenue potential by leveraging the network, facilitating their integration into regional and global marketing initiatives, improving internal marketing and pricing processes. Show less

  • Fleet Marketing Manager, EU

    Jan 2015 - Aug 2015

  • Strategic Alliances New Business Development Manager, EMEA

    Jan 2013 - Aug 2015

  • Senior Partnerships Manager, EMEA & Franchise Marketing Manager, EMEA

    Jan 2012 - Aug 2015

  • Partnerships Marketing Manager, EMEA

    May 2009 - Jan 2012
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  Stagecoach Group plc

  Feb 2016 - Jun 2016

  Group Partnerships Manager

  • Qualified partnership opportunities company-wide by initiating and leading digital and CRM audits assessing infrastructure and customer engagement capabilities.• Developed a 3-year CRM and partnership strategy, improving cross-functional collaboration, technology, and growth across Stagecoach's UK Bus, Train, and International Coach divisions.

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  WeSwap.com

  Jul 2016 - Sept 2018

  Head of Partnerships

  • Head of Partnerships, developed and executed integrated marketing & PR strategies to enhance brand visibility, boost member acquisitions, and generate revenue growth. Led the full sales cycle, consistently exceeding new partner acquisition targets. • Brand spokesperson at industry events to drive brand awareness.• Spearheaded development of third party, API-technology for seamless customer experience and launched Trade Brand.

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  Amazon

  Sept 2018 - Aug 2019

  Senior Partner Manager | Strategic Enterprise Accounts | Amazon Pay

  Integrated Amazon Pay’s B2B online payment solution for eCommerce merchants, enhancing the consumer online shopping experience with faster, more secure, and seamless transactions. This boosted client performance, improving conversion rates, increasing sales, and driving business growth.• Delivered Amazon Pay's second-largest merchant, driving UK market penetration and supporting revenue growth strategies. • Project managed regional IT & eCommerce Teams teams to deliver projects within agreed timeframes and budgets.• Integrated Amazon Pay with ecommerce platforms including Shopify, WooCommerce, BigCommerce, Magento and Bespoke. Show less

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  Puzzle Media

  May 2020 - Oct 2023

  • Deputy Manager, provided strategic support to the CEO to drive commercial performance and growth across key client accounts. • Represented the agency at industry events, delivering presentations on digital marketing and social media to boost brand visibility, strengthen relationships and to create new business opportunities. * Developed and executed strategic marketing & PR plans to support brand positioning & business growth strategies.• Conducted in-house training for junior managers and new employees. Show less • Specialised in Strategy Development, Facebook Advertising, Google Ads, LinkedIn Advertising, Content Creation, Email Marketing & SEO.• Developed and executed marketing strategies and promotional campaigns for a diverse range of industries (Hospitality, Finance, Education, Medical, Insurance), to drive brand engagement and grow customer acquisitions, sales and revenue. • Analysed data metrics and optimised campaigns for improved ROI using various tools including Meta, CRM, Google Analytics & SEMrush. Show less

  • Marketing Director

    May 2021 - Oct 2023

  • Senior Digital Marketing & Account Manager

    May 2020 - May 2021
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  Puzzle Media

  Jun 2024 - Aug 2024

  General Manager (Contract)

  • Led daily operations of a multi-7-figure marketing and social media agency, overseeing budgets, marketing strategies, advertising & pr campaigns for Australian and UK clients. • Collaborated with an 8-person team of Account Managers, Content Creators, and Marketing Technology Support to drive client acquisition and conversion through digital marketing, pr and social media efforts.