Bill Evans, MPH, MCHES, CHC, ACE-PT

Experience

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  United Way of Central Virginia

  Jan 1987 - Jan 1988

  Campaign Associate

  Managed fundraising campaigns among large employer groups in the community. Speaker at campaign community events.

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  March of Dimes

  Jan 1989 - Jan 1991

  Media Coordinator

  Managed the media relations efforts in the Greensboro/Winston-Salem/High Point area of North Carolina. Published and edited newsletters and coordinated special events. Managed press conferences and provider education materials.

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  Memorial Hospital of Martinsville & Henry County

  Jan 1991 - Jan 1995

  Public Relations Coordinator

  Managed the communications efforts for this 264-bed hospital. I was also the hospital spokesperson to the media and was fortunate to be asked to write a weekly health column for the Martinsville Bulletin that landed on the Health and Fitness page every Wednesday, lasting for four years. So, in short, I wrote 200 columns in that time period about ways to live a healthier life. Called "Healthy Living," the column gave me a glimpse into how much the public craved education about health. I was getting stopped by people in Walmart and the gym -- commenting on a recent column they read. It was the basis for my inspiration to get an MPH degree at UNCG and begin learning how to influence people to find their own solutions for their health. Show less

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  Hospice and Palliative Care of Greensboro

  Jan 1995 - Jan 1997

  Director of Development and Community Relations

  Directed the fundraising, marketing and communications efforts for this nonprofit organization. Census average was approximately 140 at the time, and number of employees averaged 100. In 1996 we built and opened North Carolina's first inpatient hospice that designated priority admission status to AIDS patients (called Beacon Place). In 1997 I was responsible for creating the "Summit Society," a planned giving program chartering membership that year with 30 donors. Also managed physician communications. Show less

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  QualChoice of North Carolina

  Jan 1997 - Jan 2000

  Director of Marketing and Communications

  Directed the marketing and communications efforts for an 80,000 member HMO, including 14,000 Medicare members. I served as the company spokesperson and worked closely with advertising agencies and public relations agencies. I dIrected the production of two member wellness magazines and managed the lead generation efforts for a sales staff of 30. QualChoice was owned by Wake Forest University Baptist Medical Center and went out of business in the early 2000s.

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  Novant Health

  Jan 2000 - Jan 2006

  Marketing Manager

  Managed the marketing efforts for Novant Health's Triad Region. Oversight included service line marketing for Cardiology, Oncology, Orthopedics, Neurosciences and Women's Services for Forsyth Medical Center and its affiliates. Developed community health education awareness campaigns for low income, minority populations that addressed stroke risks. Also developed community promotion campaigns to impact awareness of heart disease among women. Created numerous provider/physician education campaigns. Created and edited physician publications. Coordinated promotion of clinical trials and Continuing Medical Education. Managed advertising agencies and creative production.Managed consumer and provider research projects. Show less

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  Ribbit Marketing, Inc.

  Jan 2006 - Jan 2012

  President & CEO

  Ribbit Marketing was a healthcare marketing firm. We worked with healthcare organizations and non-profits to help them advance their mission to their target audiences. We worked with hospitals, physician practices, malpractice insurance companies and health-related foundations. Our clients included Novant Health, NCHealthInfo.org, The Angiogenesis Foundation, Carolina Neurosurgery, Lyndhurst Gynecological Associates, Presbyterian Pathology, Brunswick Community Hospital, Novus Risk Retention Group, and Forsyth County Department of Public Health (to name a few). Show less

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  UNCG - Department of Public Health Education

  Jan 2007 - now

  AP Assistant Professor

  I currently teach classes in health coaching, community health interventions, community health organizations and medical terminology. I coach UNCG employees to better health outcomes and am studying how health educators as health coaches can impact outcomes in primary care settings, particularly in Patient-Centered Medical Homes. I serve on the leadership team of Healthy UNCG (the employee wellness program) and enjoy teaching primarily at the undergraduate level.